Local Tastes Great With Meijer Gold

\"\" features a blog post by Cooking With Caitlin that includes a detailed review of several Meijer Gold Private brand products.  Meijer has done a great job of telling the Meijer Gold story of local sourcing and Caitlin was impressed.

A Review: Meijer Gold Private Label

As I write, I am sipping on a glass of Meijer Gold Blood Orangeade.  With just a bit of fizz, and not too much sweet, it is so good.

Image via Wikipedia

Recently, Cooking with Caitlin had the opportunity to test out a whole slew of products from Meijer’s private label, Meijer Gold.  What a treat!  Meijer has traveled the country to find original-recipe specialty foods that are either from a family-owned business, or a company that sits within Meijer’s 5-state footprint.  Actually, each of the more than 80 products in the Meijer Gold line has a story behind it.  What is particularly noteworthy to us is that this private-label brand canvassed the country, establishing relationships with smaller, local companies and their products.  Presumably, by doing so, all of these smaller companies are growing together.  As small-business owners ourselves, the understanding that the products selected by Meijer are helping to build upon another small business’ success draws us to the brand.  (Shoot!, knowing the story – good or bad – behind any product connects me, makes me love it or leave it with conviction.)

We were intrigued; we decided to give the Gold a shot.

In true fashion, Kelly and I (Molly) accepted the offer to test out a few items, informed Caitlin of the work we created for her, and then got out of the way.

Neither Caitlin nor the Gold disappointed.   Really, all of the Meijer private-label products we tried were quite tasty.

  • Champagne Dill Mustard
  • Blueberry Mustard
  • Porcini Truffle Tortellini
  • Smokey Mozzarella Cheese Spread
  • Pasilla Oaxaca Salsa
  • Gourmet Steak Sauces
  • Biscotti Munch Chocolate Caramel Cookies

Read the entire story.


Locally Sourced is the Gold Standard at Meijer.

\"meijer-gold-banner\"Grand Rapids, Michigan based retailer Meijer relaunches its premium Private Brand Meijer Gold with a renewed focus on local & regional specialties, family-owned suppliers and unique recipes.

The new brand will include items with unique stories ranging from taco sauce to cheesecake. With such diverse delicacies as handcrafted sparkling lemonade from an original family recipe in France, to cocoa sourced from a Pacific Northwest family known for producing luscious chocolate recipes, Meijer\’s new premium private label brand features singular products that all have a unique story to tell.

The new Meijer Gold, debuting this month, offers unexpected and indulgent discoveries at affordable prices. But what makes the brand unique is its collection of original recipe items that are either made by a local company within the Meijer footprint, or by a family-owned business. The line also features interesting foods endemic to a particular place or country.

\”Meijer customers have great taste, and it\’s our job to keep providing them with great-tasting food items,\” said Ralph Fischer, group vice president-foods at Meijer. \”But we also want to offer them products that they won\’t find anywhere else, and that\’s exactly what Meijer Gold offers. We\’ve traveled the globe and looked in small towns to source premium products that have a distinctive history, heritage or story.\”

Each one of the delectable products in the Meijer Gold line has a tale to tell. For instance, the brand\’s mustard is prepared from an age-old German recipe by a long-time Midwest company; the salsa is created by an acclaimed family-owned Southern California producer; and the cream pasta sauces are sourced from the legendary Chicago restaurateurs, the Mugnolo family.

With more than 80 items comprising the upcoming launch, all Meijer Gold recipes are unique to the grocer, and include the finest ingredients and attention to detail. This promise of affordable excellence is furthered by the brand\’s mandate that every Gold product must have a distinctive story of origin that not only enhances the uniqueness of the product, but also reaffirms Meijer\’s commitment to local communities, businesses and families.

A sampling of some of the unique products that fall under the Meijer Gold brand include Champagne Dill Mustard, Sugar-Free Maple-Praline Syrup, Grilled Pineapple Chipotle Salsa, Smokey Mozzarella Cheese Spread, Porcini Truffle Tortellini, Crab Puff Pastries, Biscotti Munch Chocolate Caramel Cookies and Michigan Apple Cheesecake.

Meijer Gold is for food connoisseurs looking for more experience-rich foods, such as those born of family traditions. The high-quality line is supported by premium packaging, which highlights both the flavor and \’golden\’ aspect of the brand. Along with a recognizable gold seal and appetizing imagery, each package tells the compelling story of the product\’s origin, allowing consumers to feel as if they are sharing in someone\’s family tradition.

Originally launched in 2005, Meijer Gold served to provide a premium version of everyday items. This new approach to the Meijer Gold brand is a result of Meijer\’s desire to deepen its commitment and connection to regionally sourced foods, family-run businesses, and authentic and distinctive recipes.

\”Meijer Gold allows consumers to add a touch of flair to their everyday cuisine,\” said Fischer. \”The brand\’s distinctive products and flavor cues will turn an ordinary meal into a premium experience that will blow customers away without blowing their grocery budgets.\”

Aldi Copps Fresh Market Giant Eagle Good Harvest Hy-Vee Meijer-Grocery Pick 'n Save Piggly Wiggly Midwest Rainbow Roundy's Schnucks Topco Tops Markets Woodman's Market

Shoppers Embrace Private Brand

This article from the The Milwaukee Journal Sentinel takes an in depth look at Private Brands. It features Aldi, Roundy’s, Pick \’n Save, Copps, Rainbow, Woodman\’s Market, Piggly Wiggly Midwest, Meijer, Hy-Vee, Giant Eagle, Winn-Dixie, Schnucks, Good Harvest and the co-op Topco.


More grocery shoppers turn to store brands
At 87, Lucille Singer has spent decades honing her shopping skills, and she has advice for recession-strapped grocery shoppers: Buy store brands and cook meals from scratch.

Aldi, a no-frills chain that sells nothing but private-label foods, is Singer\’s favorite place for bargains. But on Wednesday, she was at Pick \’n Save in Brookfield, holding up a can of Clear Value tomato sauce.

\”It\’s 25 cents, and it\’s just as good as anything you can buy for 49 cents,\” Singer said.

These days, more and more consumers are following Singer\’s lead. And stores are responding by devoting more shelf space to the cheaper store brands.

\”People are looking for something much more affordable,\” said Vivian King, spokeswoman for Roundy\’s Supermarkets Inc., operator of Pick \’n Save and Copps in Wisconsin, and Rainbow in Minnesota.

Read more of More grocery shoppers turn to store brands