Kroger Goes All In With Private Selection

\"KrogerCincinnati based grocer Kroger is continuing to set the standard for Private Brand marketing – this week with a fully integrated campaign for their premium tier private label Private Selection that includes: instore marketing, web, social media, two pages in their print flyer and a sweepstakes.\"Kroger \"Kroger

The flyer invites customers to “Feed Passion For Great Taste” and includes a offer for customers to “Save $4 instantly When You Buy Any 4 Private Selections Items” as well as “Save $1 per Package on any Private Selection Deli Meat, Cheese, Fresh Meat or Seafood when purchased with any other 3 Private Selection items throughout the store”\"Kroger

\"KrogerThe Culinary Creations Sweepstakes invites customers to get new recipes and a chance to win a new way to make them with a Viking Range, a Culinary Arts Cookware set and a WÜSTHOF Knife set. Consumers may enter once a day during each of the 8 weeks the contest runs to increase their chances to win, and discover three exciting new recipes from professional chefs each week that feature Private Selection products.

Winners receive: Viking Range, a Culinary Arts Cookware set, a WÜSTHOF Knife set and a $1,000 Kroger Family of Stores gift card to one lucky winner. Enter once a day until November 14, 2013, to increase your chances of winning.\"Kroger




Kroger Lowers Private Brand & CPG Brand Prices in Houston

\"Kroger\"This past week Kroger, announced that Houston, Texas shoppers will find new lower prices on thousands of popular food and household items along with a renewed emphasis on shopping experience, fuel discounts, local products and community relations.

“We\’re a strong brand and company but we\’ve achieved that status because we\’re always looking for improvement opportunities. Kroger currently serves 820,000 households every week in the Houston area with 107 locations but we\’re eager to expand those numbers,” says Bill Breetz, president of the Kroger Southwest Division. “We know that price is important to every customer, and at times, can be a deciding factor where to shop. With our Refresh initiative, we\’re making a multi-million dollar investment to reduce prices across the store and reengaging our employees to offer highly-satisfied customer service.”

Through the new investment, Kroger has lowered prices on items customers purchase most frequently ranging from natural and organic foods to fruits and vegetables to grocery and household staples. National and Private Brands are included in the widespread price reduction.

For years, Kroger has supported locally produced and sourced products to help strengthen our economy and community while minimizing the company\’s environmental footprint. Kroger has a year-round commitment to supporting Texas farmers, ranchers, food producers, wineries and breweries. In stores, shoppers can now find shelf tags that read \”From Texas for Texans\” promoting local products.

To Kroger, local also means supporting communities and neighborhoods. Kroger Community Rewards is a new $1.5 million fundraising program supporting schools, non-profits and faith-based groups in Texas and Louisiana. Organizations and their supporters can enroll in the program using their Kroger Plus Card to earn funds. Every time an enrolled customer shops, they help their charity of choice raise money.


Harris Teeter Kroger

Kroger To Acquire Harris Teeter

\"Kroger\"The Kroger Co. and Harris Teeter Supermarkets, Inc. today announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash.

The transaction price represents a premium of 33.7% to the Harris Teeter closing share price on January 18, 2013, the day of the first media report that Harris Teeter was evaluating strategic alternatives. The terms of the agreement were approved by the Boards of Directors of both companies.

Harris Teeter brings to Kroger an exceptional brand and complementary base of 212 stores in attractive southeastern and mid-Atlantic markets and in Washington, D.C. The stores are located primarily in high-growth markets, vacation destinations and university communities in North Carolina, Virginia, South Carolina, Maryland, Tennessee, Delaware, Florida, Georgia and the District of Columbia. Harris Teeter also operates distribution centers for grocery, frozen and perishable foods in Greensboro, NC and Indian Trail, NC and a dairy facility in High Point, NC. Harris Teeter had revenues of approximately $4.5 billion for fiscal year 2012.

\”We are excited to welcome Harris Teeter to the Kroger family,\” said David B. Dillon, Kroger\’s Chairman and Chief Executive Officer. \”Harris Teeter is an exceptional company with a great brand, friendly and talented associates, and attractive store formats in vibrant markets run by a first-class management team. They share our customer-centric approach to everything we do – from store format and merchandising to innovative loyalty programs. This is a financially and strategically compelling transaction and a unique opportunity for our shareholders and associates. We look forward to bringing together the best of Kroger and Harris Teeter while continuing to operate and grow the Harris Teeter brands. Together, we can continue to deepen our connections with customers across all of our markets.\”

Thomas W. Dickson, Chairman of the Board and Chief Executive Officer of Harris Teeter stated, \”Harris Teeter has a long track record of creating shareholder value and this merger is the culmination of those efforts over many years. We are excited about becoming part of The Kroger Co., one of the best food retailers in the U.S. while maintaining the Harris Teeter banner, our management teams, our new store growth plan, our distribution and manufacturing facilities in North Carolina as well as our headquarters in Matthews, NC. As part of Kroger, Harris Teeter will be well equipped to continue to provide our customers outstanding quality and customer service as well as excellent value in an increasingly competitive market.\”

Financial Highlights – High Performance Combination
Kroger will finance the transaction with debt. Kroger also intends to assume Harris Teeter\’s outstanding debt of approximately $100 million. Consistent with Kroger\’s and Harris Teeter\’s shared long-term commitment to returning cash to shareholders, Kroger intends to continue its quarterly dividend and share repurchase program while managing free cash flow to reduce the leverage taken on from this merger. Although the ratio will increase at the time the merger closes, Kroger expects to allocate some free cash flow to debt reduction to re-establish and maintain its 2.00 – 2.20 net debt to EBITDA ratio over the next 18-24 months. Kroger is committed to maintaining its current investment grade credit rating.

Including the effect of allocating some free cash flow to debt reduction, Kroger expects net accretion to earnings per diluted share in the range of $0.06 – $0.09 in the first full year after the merger, excluding transition and transaction expenses. Kroger expects to maintain its current 8-11% long-term net earnings per share growth rate off of this higher earnings base.

Kroger expects to achieve annual cost savings of approximately $40 to $50 million over the next three to four years. Much of the savings is expected to come from the benefits of Kroger\’s scale. Kroger has a strong history of achieving synergy goals. Being patient in achieving those goals reduces the risk of the transaction and sets the stage for sustainable growth.

Operational Profile – Complementary Teams and Operations Together the company will operate 2,631 supermarkets and employ over 368,300 associates across 34 states and the District of Columbia. Following closing, Harris Teeter will continue to operate its stores as a subsidiary of The Kroger Co. and will continue to be led by key members of Harris Teeter\’s senior management team. There are no plans to close stores, and associates will continue to have employment opportunities with both companies. Kroger headquarters will remain in Cincinnati, and Harris Teeter will keep its headquarters in Matthews, NC.

Kroger and Harris Teeter both strive to play a vital role in all of the communities they serve. In 2012, Kroger invested more than $250 million in local communities to provide hunger relief and support for the military and their families, breast cancer awareness programs and more than 30,000 schools and grassroots organizations. Harris Teeter similarly focuses community investments on feeding the hungry, supporting the military, and investing in local schools and community organizations. Harris Teeter\’s 2012 donations totaled $9.1 million.

Additional Information The merger is expected to close following the satisfaction of customary closing conditions including approval by Harris Teeter shareholders and regulatory approval. The transaction includes customary breakup fees.

BofA Merrill Lynch is acting as exclusive financial advisor to Kroger and Arnold & Porter, LLP is acting as legal advisor to Kroger. J.P. Morgan Securities LLC is acting as exclusive financial advisor to Harris Teeter and provided a fairness opinion to its Board of Directors. McGuireWoods LLP is acting as legal advisor to Harris Teeter.

Conference Call Today Kroger chief financial officer Mike Schlotman will host a conference call for analysts and investors today, July 9, 2013, at 9:00 a.m. (ET) to discuss this announcement in further detail. To join this conference call, visit An on-demand replay of the webcast will be available from approximately 11:00 a.m. (ET) today through Tuesday, July 23, 2013.



Kroger Promotes A \”Private Selection Great American Summer\”

\"PrivateCincinnati based grocer Kroger is marketing its premium tier Private Brand Private Selection through the \”Private Selection Great American Summer\” promotion.

The promotion is hosted at and showcases recipes for regional dishes. Customers are asked to submit their own recipes, which include Private Selection products to be showcased on the site. The site also offers approximately $5.75 in digital coupons for Private Selection products. BzzAgent, the social marketing arm of Kroger agency Dunnhumby USA, is promoting the campaign by distributing coupon booklets to bloggers from May 30 through July 25.

A few of the recipes featured on the site include: Montana Bison Burgers, Utah Dutch Oven Blueberry Cobbler, California Tri Tip Santa Maria Steak, New Hampshire Corn Chowder, Tennessee Lynchburg Lemonade Floats and Oklahoma Pork Chop Sandwich.


IGA Partners with Wounded Warrior Project

\"IGAIGA announced today that it has joined forces with Wounded Warrior Project (WWP) in its third annual IGA Exclusive (Private) Brand donation initiative. During this national campaign—running in participating IGA stores from Memorial Day Weekend through Labor Day weekend (Sept. 3)— a number of WWP co-branded IGA Exclusive Brand products will be available for purchase in participating IGA stores. By fall of this year, IGA plans to donate up to $200,000 to WWP.

For 2013, IGA will again make available specially marked cases of WWP-branded IGA bottled spring and drinking water, as well as WWP-branded IGA hotdog and hamburger buns. New for 2013, IGA has also added WWP-branded IGA ice cream.

As in years past, IGA Red Oval Partner Kraft Foods Group will be joining in with a contribution from displays placed in IGA stores. Kraft featured beverage enhancers include MiO, Crystal Light and Kool-Aid, and new through a partnership with Hershey and Nabisco, IGA retailers will also be offered S\’mores shippers.

“Over the past two years we have been overwhelmed with the support our independent IGA retailers and their IGA shoppers gave this WWP event, and we are extremely pleased to have the opportunity to work with our IGA retailers, Licensed Distribution Center partners, Exclusive Brand suppliers and Red Oval Partners Kraft Foods Group, Nabisco and Hershey to raise funds and awareness for WWP again in 2013,” Dave Bennett, IGA senior vice president of Procurement & Exclusive Brands, said. “We look forward to seeing how IGA’s innovative retailers will use this event to benefit WWP’s important mission to honor and empower our nation’s wounded service members.”

\"IGAMore than $385,000 has been donated Wounded Warrior Project in the name of IGA retailers since 2011.

According to WWP, nearly 50,000 of our nation\’s servicemen and women have been physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from post-traumatic stress disorder, major depression and brain injuries. WWP assists injured service members and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being.