Loblaws »
Private Brand Glamour: Joe Fresh.
Take a look at this great article from the Toronto newspaper Globe & Mail it gives some great insight and background into the Loblaws Private Brand Joe Fresh. I previously wrote a post on
Read More »Private Brand is Clear Value.
BI-LO the one-time Ahold owned grocer based in my hometown of Mauldin, South Carolina featured its Clear Value brand on the back page of its weekly circular this week. For those of you unfamiliar
Read More »Joe Fresh Makes Up Loblaws
Canadian Private Brand legend, grocer and big-box retailer Loblaw plans to extend its fashion forward Private Brand Joe Fresh into makeup, the Joe Fresh Style makeup collection The collection created by Canadian designer, Joe
Read More »Name Brand, No Brand or Private Brand?
After my recent post “Retro Cool or Just Bad Brand Strategy” on the retro redesign of Loblaw’s “No Name” brand I discovered this post “Quarter Pounder Opens In Shibuya & Omotesandoon” a test McDonald’s
Read More »Value Brands. Value Design.
So I had a record day of traffic on Myprivatebrand yesterday more than tripling my best day, I am not quite sure what success looks like in a niche blog like this one but
Read More »Retro Cool or Just Bad Brand Strategy? The Response.
Yesterday after posting about the new and improved retro design for the Loblaws “No Name” private brand I posted the following question to a number of LinkedIn Groups that I am a member of.
Read More »
