Kroger Loblaws Target Walgreens Walmart

$1 Billion Private Brand Baby Food?


According to a article published yesterday in the Wall Street Journal, Gordonsville, Virginia-based PBM Products, a manufacturer of Private Brand formula, is attempting to broker a buyout or partial sale of the company. According to the Journal\’s sources the company, “could fetch a price of eight to ten times operating earnings, valuing it at as much as $1 billion.”

PBM\’s products are featured as part of the Private Brand portfolio at numerous national and regional retailers including: Walmart, Target, Kroger, Loblaws and Walgreens.

Read the entire Wall Street Journal article: Private Label Baby Food Producer PBM Seeks Buyer, Could Fetch up to USD 1 Billion

Fresh & Easy Kroger Publix Spartan Foods

Private Brand Marketing Steps Up.

This article from Supermarket News takes a look at Private Brand Marketing with examples from Publix, Spartan Stores, Kroger and Fresh & Easy Neighborhood Markets.

\"SN_logo\"How Store Brands Turn Feedback Into Marketing
Private label is red hot, but even more interesting than its market share is its marketing.

On the one hand, retailers are trumpeting their own-brand value messages, with some — notably Publix — even offering free store-brand-equivalent products to customers purchasing certain national-brand items. The point is to promote product trial.

Read the entire article. How Store Brands Turn Feedback Into Marketing

Aldi Kroger Save-A-Lot Walmart

Private Brand is a Value Solution.


This article from The Wichita Eagle/ take a look at Private Brand growth through the lens of Kroger, Walmart, Save-A-Lot and Aldi.

pers seeking value
The hottest items in your local grocery store are private label brands, as cash-strapped consumers push for the highest quality possible at the lowest price.

Meghan Glynn of Kroger, the parent company of Dillons, said customers \”are shopping more for what they need versus what they want.\”

\”And they are definitely cooking at home more often, so they are looking for ingredients to prepare and eat meals at home,\” she said in an e-mail.

The recession has created a new niche for private labels to target, said Wichita State marketing professor Dotty Harpool.

Read more of “pers seeking value”

Costco Kroger Walmart

Walmart Grows Private Brand.


This past week Forbes featured a great article on Walmart and Private Brand with commentary on both Kroger and Costco.

Wal-Mart Turns To Private-Label Products

Looking to take back market share from competitors like Kroger, the discount giant expands other divisions. As budget-minded shoppers roll through grocery store aisles looking for ways to stretch their cash, grocers are responding to the competitive pricing environment by doing their own share of penny-pinching.

For Wal-Mart Stores which touted itself as the low-price leader even when other stores tried to lure higher-income shoppers with remodeled stores and improved product mix–private-label products are the key. In March, the retailer said it would expand its Great Value store brand to offer more cheaply priced groceries and consumer staples to its customers.

Supermarket operator Kroger, which has one of the best-developed private-label businesses in the sector, has been able to win market share from rivals because store brands grant retailers more control over costs and pricing. In Kroger\’s first quarter, private-label revenue accounted for 35% of the quarter\’s sales.

Read the entire story.

Kroger Walmart

Private Brand Baby Formula Put to the Test.

\"ParentsThis press release from Gordonsville, Virginia based PBM Products is a smart move by a Private Brand manufacturer whose product has come under scrutiny since early in April when PBM released a press release announcing that they had filed suit against Mead Johnson Nutrition Company and Mead Johnson & Co. , division of Bristol Meyers Squibb, the makers of the national brand Enfamil LIPIL Infant Formula. The complaint filed against Mead Johnson in the United States District Court for the Eastern District of Virginia alleged that Mead Johnson has ignored the court\’s two prior injunctions by launching yet another false and misleading advertising campaign designed to undermine public confidence in PBM\’s store-brand infant formulas.
This move to partner with the University of Virginia to conduct clinical studies on infant nutrition is a forward thinking move to build credibility for Private Brand Infant formula. I look forward to seeing the results.

Infant Formula Company Teams With the University of Virginia Pediatrics Department to Conduct Clinical Studies

PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam\’s Club, Target, Kroger, CVS, Walgreens, and other retailers, has partnered with the University of Virginia (U.Va.) to conduct clinical studies on infant nutrition. U.Va. has been collaborating with PBM during the past few years on studies regarding PBM\’s milk, soy, and specialty infant formulas that compete with expensive national brands, including Enfamil LIPIL and Similac Advance formulas.

\”We know breastfeeding is best for babies,\” said V.P. Cynthia M. Barber, Ph.D., who directs regulatory, medical, and clinical affairs at PBM. \”If parents choose to supplement breast milk with formula, our store-brand formulas are nutritionally equivalent to Enfamil LIPIL and Similac Advance formulas and have science and clinical support behind them just like the brand-name formulas do. We feel our clinical work with University of Virginia is strengthening the public perception of store-brand infant formulas, which are as nutritionally complete as the national brand formulas and comply with the same FDA guidelines.\”

According to James L. Sutphen, M.D., Ph.D., U.Va. Department of Pediatrics and lead researcher on studies involving PBM formulas, it is very common for formula-fed infants to be switched from one formula to another during the first year of life.

\”It\’s important to remember that all infant formulas manufactured and sold in the United States are strictly regulated by the Food and Drug Administration and must be backed by comprehensive growth and development studies,\” said Dr. Sutphen. \”Our work proves there is no physiological reason why you can\’t switch from one brand of infant formula to another that shares the same protein source, which means store brands are just as nutritionally sound as national-brand formulas.\”

Store-brand formulas typically save parents up to 50 percent versus national brand formulas for a potential savings of $600 a year. Visit a baby formula savings calculator online to learn more at .