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Kroger’s Simple Truth To Innovate In Beverages
A few weeks ago we took a look at Kroger‘s Private Brand Simple Truth in Fifty2: The My Private Brand Project. With its “free from 101″ guidelines (free of 101 artificial preservatives and ingredients),
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Social Media A-Buzz About Kroger
Kroger is in the middle of a BzzAgent social media promotion for their Kroger Private Brand products, and word is getting around. The campaign is designed around bringing the family together for an easy
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Kroger Tells the “Simple Truth” on TV
In mid November of this past year Cincinnati based grocer Kroger announced the launch of its newest Private Brand Simple Truth. Launch components have included an integrated marketing campaign, involving both in-store and online
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Private Brand Wine – Peter Byck Speaks
This month wine and grape industry trade magazine and website Wines & Vines features a fascinating and detailed article featuring Peter Byck, co-founder, president and CEO of Winery Exchange, a provider of Private Brand
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Kroger Announces Official Launch of Simple Truth
Almost eleven months after we first wrote about Cincinnati, Ohio based grocer Kroger brand consolidation and subsequent introduction of their new Private Brand Simple Truth the retailer officially announced nationwide availability of its new
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Kroger Announces Plans to Private Brand K-Cups
Late this past Friday, Kroger, the biggest U.S. grocery chain, told news service Reuters in an interview that it would begin selling Private Brand single-serve coffee cups for Keurig machines that would compete with
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70-year-old Private Brand Fruitcake To Be Auctioned
Occasionally a strange or even weird story comes across my desk that is inextricably connected to Private Brand. One such story comes from a Cincinnati man who is to auction off a 70-year-old fruitcake.
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The Most Charitable Private Brand Retailers in America
Every year retailers across the country run promotions that raise money for local and national charities ranging from the MDA to Hunger has a Cure as well as direct contributions to numerous worthy causes.
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Kroger’s Simple Truth: Private Brand Consolidation
Over the last year months the US’s largest traditional grocer, Cincinnati based Kroger has quietly introduced the redesign of its store name branded Private Brand products (Kroger, Ralph’s etc.) It has redesigned, relaunched and
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Krogers Private Brands “Giving Hope A Hand”
Cincinnati based grocer Kroger, in partnership with vendors, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October. The company’s annual
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