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Kroger’s Simple Truth: Private Brand Consolidation

Private Brand is Clear Value.

It’s Happy Hour at Kroger with Premium Private Brand Beer

PLMA Live! with Don McGeorge

Kroger Announces Official Launch of Simple Truth

Lowes Foods Launches Premium Black Angus Beef

Krogers Private Selection In Film

Kroger’s $2b Supplier Diversity Focuses On Private Brand

Private Brand: The Competitve Advantage at Kroger

Kroger Announces Plans to Private Brand K-Cups

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

Let’s connect at PLMA in Amsterdam

Amazon Private Label (Click Bait Headline Here)

Amazon: Voice, Algorithms & Alchemy

Amazon – When is a Label not a Private Brand?

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

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My Private Brand
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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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