Frequent readers know that I am a fan of the blog Fresh & Easy Buzz and have quoted it on more than one occasion so it is nice to see our worlds come together with this feature called Private Brands Showcase. Private Brands Showcase: Confections Category Tesco’s Fresh & Easy Neighborhood Market is introducing a new line of fresh & [...]
Building on the success of selling more than half a million Grill Packs since its introduction two summers ago, Fresh & Easy Neighborhood Market has launched an expanded 14-product grilling Private Brand in stores just in time for the summer grilling season. The brand, which includes eight new products, offers customers even more delicious options for their family barbecues. “As [...]
I have a short list of blogs that I read regularly of those my two favorites are The DieLine and the Fresh & Easy Buzz, an insightful blog that takes a look at all things related to Tesco’s Fresh & Easy markets. This story comes courtesy of the Fresh & Easy Buzz. Yesterday, Fresh & Easy Buzz broke the news [...]
Some nice Private Brand coffee packaging from Tesco’s Fresh & Easy. These elegant metal cans are reminiscent of Target’s Archer Farms premium coffee packaging. If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.
In a follow up to a post from earlier in the week, Walgreen’s announced that it has hired Jim Jensen to be divisional merchandise manager of fresh foods, as they expand into fresh foods. Jensen left Tesco’s Fresh & Easy in December, where he held a similar position. Prior to that role, he was a category manager for Dallas based [...]
Image by tom.arthur via Flickr Private Label Buyer just published its February issue and the cover story is an excellent article by Randy Hofbauer on Tesco’s El Segundo, California, based Fresh & Easy. Staying Fresh in a Spoiled Economy Fresh & Easy Neighborhood Market seeks to offer fresh, convenient private label products at prices everyone can afford. The world was [...]
One of the blogs that I read regularly is the Fresh and Easy Buzz, it is a blog focused on Tesco’s Fresh and Easy and the competition and conversation that surround it. Several days ago they published an insightful look at the evolution or devolution of Walmart’s Marketside. The brand has evolved from a strictly freestanding retail concept to a [...]
This article from Supermarket News takes a look at Private Brand Marketing with examples from Publix, Spartan Stores, Kroger and Fresh & Easy Neighborhood Markets. How Store Brands Turn Feedback Into Marketing Private label is red hot, but even more interesting than its market share is its marketing. On the one hand, retailers are trumpeting their own-brand value messages, with [...]
Over the last year Tesco has made a significant splash in the US with almost every major US retailer making the pilgrimage to the west to check out Fresh & Easy, and to developed competitive strategies. It’s hard to say who came first (the chicken or egg) whether its Walmart’s Marketside concept the new Giant to Go, or Food Lions [...]
Recently I received a email via this blog from Ross Patrick, a creative director involved in the branding of Tesco’s foray into America, Fresh & Easy. Ross asked if I was planning on doing anything on Fresh & Easy Private Brand. The answer is quite simple, of course Fresh & Easy is on my list to write about, but typically [...]
