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Hy-Vee Shines a Spotlight on Private Brand With Its Brand Sale
As many of you know I have recently relocated to Omaha, Nebraska, which means my local grocery stores, are have dramatically changed. I moved from Harris Teeter, Food Lion, Lowe’s Foods and Fresh Market
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Hy-Vee Looks For The Cutest Pet
West Des Moines, Iowa based supermarket and one of my new grocers Hy-Vee announced a new Private Brand focused promotion – The Cutest Pet. The event asks customers to submit a photo of their
Read More »Marketer of the Year, Jon Wendel of Hy-Vee
Insights From SN’s Marketer of the Year | Jon Wendel – Watch more Videos at Vodpod. A fascinating interview with Supermarket News marketer of the year, Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses
Read More »Shoppers Embrace Private Brand
This article from the The Milwaukee Journal Sentinel takes an in depth look at Private Brands. It features Aldi, Roundy’s, Pick ‘n Save, Copps, Rainbow, Woodman’s Market, Piggly Wiggly Midwest, Meijer, Hy-Vee, Giant Eagle,
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