Hannaford »
Hannaford Rewards Private Brand Customers
Scarborough, Maine based Delhaize owned grocer Hannaford has launched its annual “Buy & Save” Private Brand campaign. I have reported on this promotion several times at both Hannaford and their sister banner Food Lion.
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The Reaction to My Essentials in Maine.
Over the last few years retailer and national brands alike have seen commentary and occasional backlash from customers as a result of brand redesigns, (Tropicana & Gap) brand consolidation and Private Brand portfolio optimization.
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Delhaize Redesigns Healthy Accents
As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC
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A Closer Look at “My Essentials” from Delhaize’s American Banners
Here is a closer look “My Essentials” at the recently announced new value brand from the Delhaize owned family of grocers: Hannaford, Food Lion, Bloom, Bottom Dollar, Sweetbay, Harveys and Reid’s. The photo’s come
Read More »Hannaford Invites Customers to Take the Price Check Challenge
Delhaize owned Scarborough, Maine based Hannaford Supermarkets is running a Private Brand price check challenge. Customers are challenged to, “Take our quick price check challenge, and earn $1 off any Hannaford brand product.” Each
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Innovation Drives Private Brand Promotions
This week the weekly supermarket trade magazine Supermarket News features this great article on the Top 10 Private Brand promotions from retailers all across the country. Each of the retailers and their promotions have
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Private Brand Feeds Those In Need At Hannaford
Scarborough, Maine-based Delhaize-owned Hannaford Supermarkets announced a “Buy 1 Give 1” promotion to use its Private Brands to fight hunger. The promotion which began on November 28, invites customers to look for special “buy
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Hannaford Launches Home 360
I am often amazed by the lasting impact of the work that I have done over the years, loyal readers know that I spent several years working at Delhaize owned Food Lion and worked
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Hannaford Talks To Moms About Private Brand
Delhaize owned, Scarborough, Maine based Hannaford asked for feedback from moms on its Private Brands and is using Twitter and Facebook to get the word out. The program called “Hannaford Conversations” asks customers “How
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Delhaize Restructures As Revenues Slide
Frequent readers may remember that in a prior life I worked for Food Lion the largest of the Delhaize banners, so I follow the goings on in Salisbury pretty closely. The latest announcement on
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