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Organic in a Big Green Box From Fresh & Easy

Organic in a Big Green Box From Fresh & Easy

myprivatebrand April 18, 2012 0

Just in time for Earth Day (coming up on Sunday, April 22nd) Tesco’s California based American cousin Fresh & Easy is giving customers more organic to love! In the store, customers will find more

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Fresh & Easy Holds “Pink Slime Swap Meat”

Fresh & Easy Holds “Pink Slime Swap Meat”

myprivatebrand March 29, 2012 0

El Segundo, California based Tesco owned grocer Fresh & Easy’s held it’s “Pink Slime Swap Meat” yeserday Wednesday, March 28th. According to their press release: Fresh & Easy never has, and never will, use

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Fresh & Easy Launches Easy Meal Idea Video Contest

Fresh & Easy Launches Easy Meal Idea Video Contest

myprivatebrand March 22, 2012 0

El Segundo, California based grocer Fresh & Easy Neighborhood Market has launched the fresh&easy Meal Idea Video Contest, inviting customers to submit original easy meal idea videos through the Fresh & Easy Facebook page

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Fresh & Easy Launches New Private Brand Vitamins & Supplements

Fresh & Easy Launches New Private Brand Vitamins & Supplements

myprivatebrand January 23, 2012 0

EL Segundo, California based grocer Fresh & Easy Neighborhood Market recently launched a line of affordable Private Brand vitamins and supplements, offering customers even more options to maintain a healthy lifestyle. Like all fresh&easy

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Fresh & Easy Expands “Better for You” Private Brands

Fresh & Easy Expands “Better for You” Private Brands

myprivatebrand January 8, 2012 0

El Segundo, California based Tesco subsidiary Fresh & Easy is expanding its affordable and better-for-you  Private Brands Fresh & Easy Eatwell and Fresh & Easy Goodness with more than 60 new products. The retailer

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And the Winners Are…The Design Excellence Awards

And the Winners Are…The Design Excellence Awards

myprivatebrand November 20, 2011 0

As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the

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The Holidays Come to Private Brand at Fresh & Easy

The Holidays Come to Private Brand at Fresh & Easy

myprivatebrand November 6, 2011 0

Tesco’s US chain Fresh & Easy Neighborhood Market has once again engaged the international design consultancy P&W to create Private Brand packaging. This time they have developed the new seasonal branding for the grocer.

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Fresh & Easy Launches  Imported Italian Private Brand Pasta

Fresh & Easy Launches Imported Italian Private Brand Pasta

myprivatebrand October 17, 2011 0

Tesco’s US chain Fresh & Easy Neighborhood Market recently commissioned design consultancy P&W to design a range of premium Private Brand imported Italian pasta the new line includes 6 pastas in a wide variety

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Fresh & Easy Expands Gourmet Private Brand

Fresh & Easy Expands Gourmet Private Brand

myprivatebrand July 24, 2011 0

Fresh & Easy Neighborhood Market is expanding its popular Gourmet Private Brand with 12 new fresh products. Fresh & Easy introduced Gourmet in February to cater to customers seeking more affordable, restaurant-quality products they

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Tesco Imports Private Brand Goodness from Fresh & Easy

Tesco Imports Private Brand Goodness from Fresh & Easy

myprivatebrand July 6, 2011 2

Great Britain’s largest grocer and Private Brand trendsetter Tesco has turned to its US arm for inspiration and is launching a new Private Brand of healthy food – “Goodness”. Launched last year at its

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