Categories
Food Lion

Food Lion Debuts My Essentials Commercials

\"\"This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this past year. The new focus includes a series of TV commercials, radio, direct mail and in store marketing.

Our Brands : My Essentials
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The two commercials reinforce the now familiar, “value” and “compare & save” private label message.

All the things you use everyday, are all opportunities… to save money

That’s why Food Lion created My Essentials

The items you buy use the most, all at our lowest prices

With a double your money back guarantee

My Essentials… Look for the sun, see the savings.

My Essentials: Savings Commercial
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Categories
Food Lion

Food Lion Private Brand is Feeding America for the Holidays

\"\"Once again this holiday season Food Lion is working with Deeding America to feed the needy. This years program features a pre-packaged box of My Essentials Private Brand products including: Tasteeos – toasted oat cereal, macaroni & cheese, chicken noodle soup, green beans, white rice and chunk light tuna all for 4.99. Customers may add a box to their purchase and place it in the donation bin.

“Food Lion continues to lead the supermarket industry with new and innovative programs,\” said Eric Davis, Feeding America director of program development. Food Lion was \”the first retailer to donate perishable products from retail stores and have offered [its] experience with this program to other retailers in an effort to help grow the program nationally. Food Lion\’s willingness to share their experience has led other retailers to start retail donation programs.\”

About Feeding America
Feeding America is the nation\’s leading domestic hunger-relief charity. Our mission is to feed America\’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Each year, the Feeding America network provides food assistance to more than 37 million Americans who live without consistent access to food, including more than 14 million children and nearly 3 million seniors.

Our network of more than 200 member food banks serves all 50 states, the District of Columbia and Puerto Rico. The Feeding America network secures and distributes more than 3 billion pounds of donated food and grocery products annually through a network of approximately 61,000 agencies, such as food pantries, soup kitchens, emergency shelters and after-school programs.

Everyone can help end hunger by donating, advocating and volunteering. For more information visit www.feedingamerica.org

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Categories
Food Lion

Win $500 in the Food Lion Store Brands Holiday Bake Off

\"\"This holiday season Salisbury, NC based grocer Food Lion is taking the opportunity to engage its customers with the Food Lion Store Brands Holiday Bake Off. Where customers can enter for a chance to win $500. The Bake Off is a classic recipe competition repurposed as a social media promotion and brought to life on Food Lion’s Facebook page.

Between November 16 – December 14 customers can enter their using ingredients from Food Lion’s Family of Private Brand products including: Food Lion Brand, Natures Place, My Essentials, Taste of Inspirations and Butchers Brand Beef favorite recipe in one of four categories including: cookies, pies, cakes & breads and appetizers! Nine Winners!

Customers may vote for their favorite recipes on the Food Lion Facebook page, in addition to the eight winners the recipe that receives the most fan votes will also win a $500 Food Lion gift card.

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Categories
Food Lion

Food Lion Remodels 25 Stores Gives Away Private Brand Products

\"\"Salisbury, North Carolina-based subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion opened 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas.

“This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products and a renewed focus on service,” said Larry Cassels, director of operations for Food Lion’s northeastern region, which includes the Lynchburg and Danville markets.“We are enhancing our customers’ shopping experience through a more inviting interior design, and we have also expanded our fresh departments, including produce, meats and deli/bakery. Additionally, as part of our remodeling efforts, we have new customer service and checkout areas to provide a speedy and efficient checkout process for our customers.”

The first 100 re grand opening customers at each of the 25 renewed stores received free reusable bags filled with Private Brand products which feature the recently upgraded Double Money Back Guarantee.

New signage, graphics, décor and enhanced lighting create the atmosphere of a neighborhood marketplace. The remodeling work also gives stores more space to provide a greater range of products, including more natural and organic foods, and larger beer and wine offerings.

Categories
Food Lion

Food Lion Debuts My Essentials With A Splash

\"\"Delhaize continues to role out its newest Private Brand “My Essentials” with numerous items being converted from other brands in their portfolio. At my local Food Lion the portfolio strategy is slowly being revealed as items from both their basic/value tier brand Smart Option and their National Brand Equivalent (NBE) are absorbed into the brand. They are obviously reassorting their current Private Brand products to create a solid mid-tier brand that will become the uber Private Brand across all of Delhaize’s US banners (Hannaford, Sweetbay, Bloom, Food Lion, Harveys, Reid\’s & Bottom Dollar Foods). In addition to the significant product shifts within the brand portfolio, Food Lion has rolled out a full set of in store marketing collateral including stanchion signs, tent cards, channel graphics and aisle violators all introducing the new brand.

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