My Private Brand – Food Lion

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Food Lion Remodels 25 Stores Gives Away Private Brand Products

Christopher Durham October 26, 2011 0

Salisbury, North Carolina-based subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion opened 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas. “This is an exciting time

Food Lion Debuts My Essentials With A Splash

Christopher Durham July 12, 2011 2

Delhaize continues to role out its newest Private Brand “My Essentials” with numerous items being converted from other brands in their portfolio. At my local Food Lion the portfolio strategy is slowly being revealed

Get Branded and Win $100,000 with Delhaize Private Brands

Christopher Durham June 22, 2011 1

Delhaize America’s banners (Food Lion, Bloom, Bottom Dollar Food, Reid’s, Harveys or DZA-Shared Service), which are headquartered out of Salisbury, NC, office continue their aggressive and often innovative promotion of their Private Brand portfolio

Delhaize Redesigns Healthy Accents

Christopher Durham May 26, 2011 0

As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC

A Closer Look at “My Essentials” from Delhaize’s American Banners

Christopher Durham May 19, 2011 2

Here is a closer look “My Essentials” at the recently announced new value brand from the Delhaize owned family of grocers: Hannaford, Food Lion, Bloom, Bottom Dollar, Sweetbay, Harveys and Reid’s. The photo’s come

Food Lion Announces My Essentials

Christopher Durham April 26, 2011 15

Delhaize owned Salisbury, NC based grocer Food Lion confirmed in its blog “Food Lion Insider” that it will join its Delhaize banner mates and launch the new “My Essentials” Private Brand replacing their existing

Food Lion Private Brand: Sample & Delight

Christopher Durham April 21, 2011 0

Sampling has long been a tried and true tactic of retailers nationwide so it is nice to see them employing the very effective program to promote their Private Brands. In this case the retailer

Weak Economy Drive Private Brand Growth

Christopher Durham March 13, 2011 0

This article from my local daily newspaper the Charlotte Observer captures the essence of the obvious Private Brand story that has been spurred by the economic downturn. However the mass media misses the story

Delhaize Makes Big Plans For Private Brands at Food Lion

Christopher Durham March 10, 2011 0

I reported earlier this week that Delhaize and its American Banners would launch a better for you Private Brand called My Essentials on Thursday Delhaize officials confirmed the decision stating that the changes would

Private Brand Super Sale & Home 360 From Food Lion

Christopher Durham February 13, 2011 0

Salisbury, North Carolina – based grocer Food Lion is once again promoting its Private Brands with its now famous Private Brand Super Sale featuring its Food Lion branded products and its GM, cleaning, baby

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