Food Lion

Food Lion – Brag about Your Private Brand Breakfast!

\"FoodSalisbury based, Delhaize owned beleaguered grocer Food Lion is inviting its customers/Facebook friends to: “Brag about breakfast and win a prize! Enter the Lion\’s Den, tell us what you think about our private brand breakfast items and you could win.”

The retailers Facebook fans can enter a special section of the Food Lion Facebook page called the Lions Den where they receive this invitation: “If you like winning stuff, this is the place to be. Contests, sweepstakes, fan challenges and other special promotions. Be sure to check back often for more chances to win!”

The current contest is “Brag about Breakfast!” and customers are invited to tell the retailer what they think of Private Brand breakfast items to be eligible to win a13 piece stainless steel cookware set and $50 Food Lion gift card.

Enter Today:

Food Lion Hannaford

Delhaize Reorganizes, Closes Stores, Cuts Private Brand VP

\"MyYesterday, Delhaize America announced that their Florida based banner former Kash n’ Karry, Sweetbay Supermarket will close 33 \”underperforming\” grocery stores from its total fleet of 105 stores in Florida – all of them closing by mid February. The closures will mean layoffs for about 2,000 employees in Florida and changes for customers of the pharmacies at those stores.

The last few years have been a time of dramatic change and evolution for my former employer Delhaize America and its banners Food Lion, Hannaford, Sweetbay Supermarket, Bottom Dollar Foods, Harvey’s and Reid’s and Bloom. Reorganization, repositioning, store closings and layoffs have been regular occurrences including the shuttering of the once heralded banner Bloom.

This past week fifteen Delhaize America executives were let go in a leadership shake-up that started last month with the replacement of Food Lion President Cathy Green Burns. Delhaize America Chief Executive Roland Smith appointed Beth Newlands Campbell, former president of Hannaford Supermarkets to replace Burns as president of both Food Lion and Harvey’s.

Roland Smith was appointed President and Chief Executive Officer of Delhaize America and Executive Vice President of Delhaize Group, effective October 15, 2012. Mr. Smith came to the position with no grocery experience from his role as President and CEO of The Wendy’s Company.

Delhaize America cut 25% of high-level leadership positions and internally unveiled a new structure that includes 50 officers.

Most significant to My Private Brand readers is the departure of Kristen Hanson, Vice President Our (Private) Brands, Delhaize America, this follows the exit earlier this year of Nancy Dumais the longtime Director of Branding & Design (Nancy was not part of the layoffs and left to pursue other opportunities). The departure of these two key Private Brand leaders are sure to spell continued change and evolution for the Delhaize Private Brand portfolio which most recently launched the consolidating and somewhat generic private label “My Essentials”

According to an internal Delhaize email obtained by the Salisbury, NC daily newspaper the Salisbury Post:

“Developing the new officer structure required a great number of difficult decisions that led to the departure of many longtime, well-respected leaders,” new Delhaize America CEO Roland Smith said in the email.

With these changes in place, about 80% of Delhaize America officers will be located in Salisbury. Smith has moved the Delhaize America CEO office back to Salisbury. His predecessor, Ron Hodge, was based in Scarborough, Maine.

Food Lion, which makes up the majority of Delhaize, has struggled, closing 113 underperforming stores and pulling out of Florida.

Vice presidents who lost their jobs include:

  • Kyle Price, produce merchandising
  • Pete Bonneau, center store merchandising, Delhaize America
  • Mike Brooks, strategy, Delhaize America
  • Jim Corby, produce merchandising, Delhaize America
  • Steve Culver, government relations – northeast, Delhaize America
  • Kristen Hanson, Our Brands, Delhaize America
  • Mike Harris, risk management, Delhaize America
  • Lisa Miller, sustainability, Delhaize America
  • Lisa Toner, legal affairs, Delhaize America

The following vice presidents will leave the company in mid-March:

  • Shawn Beichler, real estate, Delhaize America
  • Steve Campbell, organizational development, learning and internal brand and communication, Delhaize America
  • Bonnie Moore, associate relations
  • Eric Watson, diversity and inclusion, Delhaize America


Food Lion

Food Lion Reruns Store Brands Super Sale

\"FoodDelhaize owned grocery Food Lion is once again running its Store Brand Super Sale January 11th – February 7th. The highly successful promotion allows customers to buy included Private Brand products and receive a coupon for up to $10 off their next order. There is also a printable coupon that complements the promotion.

Store Brand Super Sale:
Buy store brand products and get a coupon good on your next purchase. Buy 4 store brand items and get coupon good for $1 off your next shopping trip. Use the $1/$5 My Essentials store printable coupon in the link above to make this an even better deal.

  • Buy 6 and get $1.50 coupon
  • Buy 8 and get $2 coupon
  • Buy 10 and get $2.50 coupon
  • Buy 20 and get $5 coupon
  • Buy 40 and get $10 coupon



Food Lion

Food Lion Store Brands Holiday Bake-Off

\"\"Salisbury, North Carolina, Delhaize owned Food Lion announced its “Food Lion Store Brands Holiday Bake-Off.” To take part in the contest, customers can enter their favorite holiday recipe for a chance to win a $500 Food Lion gift card!

The contest will be held from November 7th though the 28th to enter customers must “like” Food Lion on Facebook and then submit a recipe that uses their favorite Food Lion Private Brand product(s). Beginning December 5th Facebook users will then have the opportunity to vote for the favorites.

Food Lion

My Essentials Stars in Operation Grocery Drop: Food Lion

\"\"Salisbury based grocer Food Lion continues to aggressively promote its Private Brands this time with a new promotion called Operation Grocery Drop launched in Raleigh, North Carolina this past weekend. About 100 families of the Pine Knoll Townes neighborhood woke up to find Food Lion employees knocking on their doors with carts full of groceries featuring the Delhaize Private Brand My Essentials.

As part of Operation Grocery Drop, Food Lion employees rang doorbells at about 10 a.m. on Saturday, June 16 giving away more than 2,000 items in 20 carts.

Operation Grocery Drop is the latest of several marketing campaigns launched to generate interest and create buzz for their NBE Private Brand My Essentials. Food Lion has also been promotion My Essentials with a coordinated media plan with TV, radio, digital and out of home which included: bus shelters, truckside, and train wraps in key markets including: Baltimore, Maryland; Greensboro, North Carolina and Charlotte, North Carolina.

Local non-profits organizations will also get a chance to benefit. The Food Bank of Central & Eastern North Carolina, Operation Homefront of North Carolina and the SPCA of Wake County will compete via an online voting contest for their share of a $20,000 donation.

Between Saturday and June 30, customers can vote for their favorite charity at The agency with the most votes will receive the “lion’s share,” or largest contribution, of the $20,000 donation.