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Food Lion Debuts My Essentials Commercials

Food Lion Debuts My Essentials Commercials

Christopher Durham April 22, 2012 0

This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this

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Food Lion Private Brand is Feeding America for the Holidays

Food Lion Private Brand is Feeding America for the Holidays

Christopher Durham December 8, 2011 0

Once again this holiday season Food Lion is working with Deeding America to feed the needy. This years program features a pre-packaged box of My Essentials Private Brand products including: Tasteeos – toasted oat

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Win $500 in the Food Lion Store Brands Holiday Bake Off

Win $500 in the Food Lion Store Brands Holiday Bake Off

Christopher Durham December 7, 2011 0

This holiday season Salisbury, NC based grocer Food Lion is taking the opportunity to engage its customers with the Food Lion Store Brands Holiday Bake Off. Where customers can enter for a chance to

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Food Lion Remodels 25 Stores Gives Away Private Brand Products

Food Lion Remodels 25 Stores Gives Away Private Brand Products

Christopher Durham October 26, 2011 0

Salisbury, North Carolina-based subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion opened 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas. “This is an exciting time

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Food Lion Debuts My Essentials With A Splash

Food Lion Debuts My Essentials With A Splash

Christopher Durham July 12, 2011 2

Delhaize continues to role out its newest Private Brand “My Essentials” with numerous items being converted from other brands in their portfolio. At my local Food Lion the portfolio strategy is slowly being revealed

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Get Branded and Win $100,000 with Delhaize Private Brands

Get Branded and Win $100,000 with Delhaize Private Brands

Christopher Durham June 22, 2011 1

Delhaize America’s banners (Food Lion, Bloom, Bottom Dollar Food, Reid’s, Harveys or DZA-Shared Service), which are headquartered out of Salisbury, NC, office continue their aggressive and often innovative promotion of their Private Brand portfolio

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Delhaize Redesigns Healthy Accents

Delhaize Redesigns Healthy Accents

Christopher Durham May 26, 2011 0

  As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC

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A Closer Look at “My Essentials” from Delhaize’s American Banners

A Closer Look at “My Essentials” from Delhaize’s American Banners

Christopher Durham May 19, 2011 2

Here is a closer look “My Essentials” at the recently announced new value brand from the Delhaize owned family of grocers: Hannaford, Food Lion, Bloom, Bottom Dollar, Sweetbay, Harveys and Reid’s. The photo’s come

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Food Lion Announces My Essentials

Food Lion Announces My Essentials

Christopher Durham April 26, 2011 25

Delhaize owned Salisbury, NC based grocer Food Lion confirmed in its blog “Food Lion Insider” that it will join its Delhaize banner mates and launch the new “My Essentials” Private Brand  replacing their existing

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Food Lion Private Brand: Sample & Delight

Food Lion Private Brand: Sample & Delight

Christopher Durham April 21, 2011 0

Sampling has long been a tried and true tactic of retailers nationwide so it is nice to see them employing the very effective program to promote their Private Brands. In this case the retailer

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