Archive for Aldi
Aldi Consolidates Private Brands.
Posted by: | Comments
Here’s a new Private Brand of refrigerated and frozen foods for the value retailer Aldi. The new brand packaging was created by Queue Marketing of Chicago, Illinois. The new Private Brand Cooper’s will existing Aldi brands Mama Cozzi, Kirkwood, Granger, Appetitos, Jehling, B-Bar and Clancy’s into a cohesive and compelling new Private Brand. Cooper’s is intended to be fun, easy to prepare and on-the go for active lifestyles.
Queue recently won an award in GD:USA 2010 Package Design Awards for Cooper’s.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a67740be-2e46-4d01-a919-efa7002907d1)
Private Brand Is the Star of the Show at Aldi.
Posted by: | CommentsCheck out these new commercials from Aldi, they are not groundbreaking but they are definitely on brand. The commercials give a starring role to their extensive portfolio of Private Brands. In this economy they feel incredibly relevant.
Private Brand Taste Tests Great
Posted by: | Comments
This fascinating and amazingly indepth blog post Len Penzo presents a highly detailed look at a blind taste test of ten national brand products and their comparable Private Brand items from Albertsons.
My Store-Brand vs. Name-Brand Blind Taste-Test Experiment
One of the great never-ending debates in the world of personal finance is whether or not name-brand groceries are really worth the extra cost when alternative cheaper store-brand groceries are available. Furthermore, when it comes to edible products, does the quality and taste of name-brand products always justify the price premium, which can often times be as much as 50%?
Because inquiring minds like mine want to know, I decided to find out for myself by conducting a blind taste test using my very-opinionated family members to settle the question once and for all.
So last week, I headed out to our local Albertsons grocery store with my son, Matthew, and we picked out half a dozen everyday grocery products for the experiment. To ensure a one-to-one comparison, we only chose name-brand items that had identical store-brand counterparts; package size and item type had to be identical, or virtually identical.
The next step was to convene an official panel of experts to sample each of the items in a blind taste test. For that, I recruited ten members of my family.
The Challenges of Growth for a Private Brand Superstar.
Posted by: | Comments
International discount retailer Aldi is featured in this month’s edition of “PLMA Live!” This interview features Joan Kavanaugh, Vice President, Corporate Purchasing for Aldi, the fast growing retailer with one of the country’s most successful Private Brand programs.
Joan Kavanaugh answers these questions and many more in this edition of PLMA Live!
- Is Aldi’s aggressive expansion creating challenges for its supplier base?
- What’s different about the retailer-supplier relationship at Aldi?
- Are new programs planned for branding and packaging?
Click here to start her exclusive interview.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Aldi Features Private Brands on TV.
Posted by: | CommentsHere are a few Aldi commercials that have run in various markets over the last year.This is value production but it is clearly on brand for the discount retailer and features their Private Brands prominently. It is exciting to see a true value grocer commit to mass media and TV commercials for their Private Brands.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Shoppers Embrace Private Brand
Posted by: | CommentsThis article from the The Milwaukee Journal Sentinel takes an in depth look at Private Brands. It features Aldi, Roundy’s, Pick ‘n Save, Copps, Rainbow, Woodman’s Market, Piggly Wiggly Midwest, Meijer, Hy-Vee, Giant Eagle, Winn-Dixie, Schnucks, Good Harvest and the co-op Topco.
Photo: Baer Design Group
More grocery shoppers turn to store brands
At 87, Lucille Singer has spent decades honing her shopping skills, and she has advice for recession-strapped grocery shoppers: Buy store brands and cook meals from scratch.
Aldi, a no-frills chain that sells nothing but private-label foods, is Singer’s favorite place for bargains. But on Wednesday, she was at Pick ‘n Save in Brookfield, holding up a can of Clear Value tomato sauce.
“It’s 25 cents, and it’s just as good as anything you can buy for 49 cents,” Singer said.
These days, more and more consumers are following Singer’s lead. And stores are responding by devoting more shelf space to the cheaper store brands.
“People are looking for something much more affordable,” said Vivian King, spokeswoman for Roundy’s Supermarkets Inc., operator of Pick ‘n Save and Copps in Wisconsin, and Rainbow in Minnesota.
Read more of More grocery shoppers turn to store brands
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Private Brand is a Value Solution.
Posted by: | Comments
This article from The Wichita Eagle/Kansas.com take a look at Private Brand growth through the lens of Kroger, Walmart, Save-A-Lot and Aldi.
pers seeking value
The hottest items in your local grocery store are private label brands, as cash-strapped consumers push for the highest quality possible at the lowest price.
Meghan Glynn of Kroger, the parent company of Dillons, said customers “are shopping more for what they need versus what they want.”
“And they are definitely cooking at home more often, so they are looking for ingredients to prepare and eat meals at home,” she said in an e-mail.
The recession has created a new niche for private labels to target, said Wichita State marketing professor Dotty Harpool.
Read more of “pers seeking value”
Aldi Wins Private Label Retailer of the Year.
Posted by: | Comments
In the April issue of PL Buyer the German owned, Batavia, Illinois based discount grocer Aldi is named 2009 Retailer of the Year. In these trying economic times the selection of Aldi seems to be an appropriate selection, and in addition to that they have stepped up to lead Private Brandin in the value category where it had been nonexistent. I have written about them on several occasions including:
Weekly Flyers Feature Private Brand
Interestingly enough another Private Brand leader, Trader Joe’s is owned by a family trust set up by German billionaire Theo Albrecht, one of the two brothers behind Aldi.
A Frugal Force
by Kathie Canning – April 13, 2009
ALDI’s no-frills approach, combined with a growing family of high-quality store brands, is winning over value-minded shoppers across the United States.
In these scary days of retail, where bankruptcies and store closings seem to occur on a daily basis, a success story has the power to intrigue and amaze us. And one particularly intriguing success story is that of Batavia, Ill.-based ALDI Inc., a retailer that – steadily and quietly – has been winning over a growing base of value-minded U.S. consumers.
ALDI Inc., PL Buyer’s 2009 Retailer of the Year, is part of the Aldi Süd division of the German ALDI company, but operates independently. The retailer first came to the United States in 1976 with a store in southwest Iowa, with the goal of bringing food to its customers at the lowest prices possible. Its first U.S. stores carried only about 500 products. Over time, the retailer added products, including more refrigerated and frozen foods, “special purchase” items and more.
Today, ALDI boasts approximately 1,000 stores in 29 states. Although its locations still rely on a “no frills” approach – products are displayed within their cardboard shippers; shoppers must supply or buy bags and pay a 25-cent (refundable) deposit to free up a cart – ALDI now offers more than 1,400 regularly stocked items. And 95 percent of those products are ALDI’s own items – presented under 118 select brand names.
Expansion remains a critical element on the ALDI agenda. In 2008, the company opened more than 100 stores, expanding into Florida and Rhode Island. The company also announced plans to open at least 75 more stores in 2009 and to enter into Texas in 2010. ALDI’s newest stores sport a pleasant pastel décor and higher ceilings that let in more natural light.
“ALDI today is opening in more attractive facilities in higher-income areas,” notes David Livingston, principal of Pewaukee, Wis.-based DJL Research. “They have evolved from catering to low-income groups [to catering] to all income groups.”
What’s more, ALDI’s new products continue to skew more upscale and innovative. Case in point: The retailer recently entered into the premium skin-care market with the introduction of its Lacura brand – an award-winning product line with European ALDI roots. And this year, ALDI’s Fit & Active brand became the first private label brand to include guideline daily amounts (GDAs) on product packaging.
“The ALDI shopping experience continues to evolve positively,” stresses Jim Hertel, a managing partner with Willard Bishop, a Barrington, Ill.-based retail and foodservice consulting firm. “They have long been operationally focused as a core part of being able to deliver such great consumer values – reduced SKU counts, low in-store labor levels, cut-case/pallet merchandising, etc. – but seem to be taking the shopping experience much more into account.”
Doron Levy, president of Richmond Hill, Ontario-based Captus Business Consulting, believes ALDI’s evolution coincides with that of private label branding as a whole.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Fit & Active, Healthy Eating
Posted by: | Comments
Aldi dropped this flyer featuring their Fit & Active Private Brand in our Sunday Paper. These guys are long known for Private Brand but typically it is good value product in packaging that mimics a national brand. And they have alot of brands, they are not shy about creating a new brand for a specific product or category, so its exciting to see this brand. It hits on their strong point of good product, great value and adds in the health and wellness component that is so hot today. They use a Fit & Active as their health and welness program. In a small format value store its genius. Branding that truly creates differentiation and no funny math or multiple logo schemes like other grocers. And they committed their sole advertisement to the brand. Amazing!
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.
