As a follow up to our story from June 3, A&P’s Redesigned America’s Choice is a Video Star, here is a closer look at the redesign direct from store shelves. This is a positive and modern step forward.
Montvale, New Jersey based grocer A&P is promoting the redesign of its America\’s Choice Private Brand with a social media video featuring customer reviews. The video is posted on both their website and Facebook page and shows A&P customers being interviewed both inside the store and out.
And closes with “So what are you waiting for try America’s Choice, try America’s Choice today, at our A&P family of supermarkets. America’s Choice, Make it easy on yourself.”
Although the final line is less than compelling it’s nice to see A&P promoting their Private Brands.
Just in time for the hot summer months, supermarket chain BI-LO has brought back a private label with the recent introduction of Chek soda into its 206 grocery stores throughout the Southeast. The soda Private Brand originated in 1965 at Winn-Dixie grocery stores
The introduction of Chek into BI-LO is a result of the 2012 merger of the two companies. Many are already familiar with the brand from when Winn-Dixie was operational in South Carolina, North Carolina and Tennessee.
“Many of our customers in the BI-LO marketplace grew up drinking Chek soda,” said Mary Kellmanson, vice president of marketing. “We think now is the perfect time to reintroduce them to this old favorite, as summer grilling season and days by the pool will soon be in full effect.”
Chek soda is available in 26 flavors, including strawberry, peach, grape and orange pineapple, as well as traditional favorites such as cola, diet cola and root beer. Chek mixers include club soda, tonic, diet tonic, seltzer and ginger ale.
To reintroduce the soft drink, BI-LO is inviting the public to taste test Chek soda at local events in their community. Fans of the BI-LO Facebook Page will also have an opportunity to play a Chek Scratch and Win game where they can enter for a chance to win Chek soda for a year, BI-LO gift cards valued at $100, $50, $25, or $10, or a free 12-pack of Chek.
Customers can visit the BI-LO Facebook page to view upcoming events in their community. For more information about Chek soda, visit www.bi-lo.com.
Batavia, Illinois-based hard discount grocer ALDI, is making it easier to find high-quality foods at affordable prices with the launch of its new premium Private Brand, Specially Selected. The brand follows the classic private label premium tier path with a generic name combining to premium sounding words and black-based package design combined with quality food photography. The brand features a range of specialty products available periodically throughout the year – from German coffees and gourmet pastas to premium meats and cheeses.
ALDI first launched the Specially Selected line in Europe, where many of the Private Brand\’s products have won awards and attracted a devoted following. In the United States, ALDI is introducing many of the Specially Selected products through its popular Special Buy Program, available while quantities last.
“At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,” said Chuck Youngstrom, president, ALDI. “Now, with our exclusive Specially Selected line, we\’re able to offer the more than 25 million customers who shop our stores each month gourmet foods at ALDI everyday low prices. Each Specially Selected product was developed with exceptional taste at an excellent value – helping to meet our customers’ increasing demand for premium, quality food at affordable prices.”
\”I love the fact that the Specially Selected line is showcasing a wide variety of specialty items – everything from gourmet vinaigrette dressings and Havarti, feta and blue cheeses to salami and top crusted flounder – allowing loyal ALDI shoppers like me, access to gourmet shopping choices without having to make that extra stop,\” said Janice Stahl, food stylist and loyal ALDI shopper.
Sampling of Specially Selected Products
- Specially Selected Havarti – plain, dill, jalapeno ($2.99/8 oz.)
- Specially Selected Blue or Feta Cheese Crumbles ($1.99/5 oz.)
- Specially Selected Goat Cheese Log – plain, honey, garlic & herb ($1.99/4 oz.)
- Specially Selected Premium Roast Ground – Regular or Mild Coffee ($4.99/17.6 oz.)
- Specially Selected Gourmet Vinaigrette Dressings ($1.99/12 oz.)
- Specially Selected Pizzelle Cookies ($2.99/7 oz.)
To ensure its Private Brands – including Specially Selected – meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this commitment to quality with a Double Guarantee: If for any reason a customer is not 100% satisfied with a food product, ALDI will gladly replace the product and refund the customer\’s money.
Amsterdam, Netherlands based grocer Royal Ahold, the Dutch operator of U.S. supermarket chains Stop & Shop and Giant, is broadening its offerings to customers through improving its Private Brands and building its on-line business, company executives said February 28th in conjunction with the release of fiscal 2012 earnings.
Dick Boer, chief executive officer, said during the conference call with analysts that Ahold is continuing to broaden its offerings in the United States. He said the company has set an “ambitious goal” of 40% of sales penetration in 2016 of Private Brands.
“What’s good in the own brands is that in 2012 the divisions reformulated one in five of the own-brand products to meet higher quality standards,” Mr. Boer said.