Categories
Aldi grocery

Aldi Launches Simply Nature

\"AldiIn the summer of last year Batavia, Illinois based discount grocer ALDI has introduced a test of a new Private Brand SimplyNature, which featured natural or organic products. In a press release dated January 2, 2014 the retailer announced the nationwide launch of the new brand and its permanent addition to the Aldi Private Brand portfolio. The brand includes design variations for Natural, Organic and Kids.

“At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price,” said Chuck Youngstrom, president of ALDI. “We\’re always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle – and that\’s exactly what the SimplyNature brand offers.”\"Aldi

The brand joins the new generation of natural and organic brands, which have shifted from strictly attribute focused positionings to more emotional higher-level benefit focused positionings, including Simple Truth from Kroger and Simply Balanced From Target. The use of the word “SIMPLE” in Private Brand is a welcome change from the era of Great/Guaranteed/Essential/Value brands however retailers should not copy this trend and should instead build unique and differentiated brands that deliver on their unique strategies.

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Categories
Aldi grocery

Aldi Introduces Tablet

\"AldDiscount grocer Aldi is the latest retailer to leap into the crowded budget tablet market with its new $99.99 Medion Lifetab Android tablet.

On sale from today, the Medion Lifetab E7316 faces stiff competition from other 7in tablets, including Google’s Nexus 7, Amazon’s Kindle Fire and Tesco’s Private Brand Hudl.

Available black, the Aldi tablet has full access to the Google Play store and can run any of the 850,000 standard Android apps.

Customers can enjoy apps, movies, games, music and the Web on the tablet. With variety pre-installed apps like email, calendar and more features include:

  • Dual-core processor (1.4 GHz)
  • Android™ 4.2 Jelly Bean
  • Bluetooth 2.1 function
  • Wi-Fi
  • Preinstalled apps including Documents to Go, Kaspersky Tablet Security (30 days trial) and many more
  • 8 GB internal memory (expandable up to 64 GB with memory card)
  • Front and rear facing camera (0.3 MP front and 2.0 MP rear)

 

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Categories
Aldi

ALDI Launches Private Brand Single Serve Coffee Cups

\"Beaumont

Small format, discount grocer ALDI has introduced a new, private brand line of single serve coffee cups in the Beaumont Coffee brand. The Beaumont single serve coffee cups will be available in all ALDI store locations beginning this fall in a variety of flavors like Breakfast Blend, Dark Roast, Hazelnut, French Vanilla and Fair Trade Columbian. At $5.79 for a 12-count box, coffee at home just got more affordable. The coffee cups work with Keurig Coffee Makers, except Vue.

\”At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,\” said Chuck Youngstrom, president, ALDI. \”With increased consumer interest in single serve coffee cups, we first began offering the product for a limited time, then in a handful of states. Now, we\’re able to offer the more than 25 million customers who shop our stores each month a convenient coffee option at ALDI everyday low prices.\”

In addition to the Beaumont Coffee Cups, ALDI offers a variety of traditional coffee available at everyday low prices, including its new Beaumont Fair Trade Certified Coffee, Donut Store Blend and Specially Selected Premium Roasted Ground Coffee.

The retailer is also sampling the new product to mommy bloggers check out what they have to say:

The Suburban Mom

Food Made of Love

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Categories
Ahold Giant Giant Eagle Stop n' Shop

Ahold USA Appoints Juan De Paoli SVP of Brand Management & Own Brands

\"AholdAhold USA which operates the U.S. banners Stop & Shop, Giant Food, Giant Food Stores, Martin’s Food Markets and Peapod has named Juan De Paoli as SVP of brand management and Own Brands, Ahold USA, effective July 8. The role will be based in Carlisle, PA., De Paoli will oversee strategic brand management as well as the strategic development, growth and profitable execution of Own Brands.

“Juan is a proven leader in successful own brand development and brand management and will help Ahold USA accelerate Own Brands offerings in every aisle of the store,” said Erik Keptner, EVP of marketing

De Paoli brings more than 22 years of experience to his new role with Ahold USA. He most recently served as VP of center store program management for Topco Associates. Prior to Topco, he spent 12 years in positions of increasing responsibility for the H.E. Butt Grocery Co., beginning as brand development manager and ending as director III, own brand, branding, product development, packaging and consumer research. De Paoli also held positions at Consul-Med/Healthcare Consultants, Oscar Mayer and Procter & Gamble Latin America.

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Categories
Ahold grocery

Ahold Playfully Redesigns Simply Enjoy!

 \"Ahold

Since its initial launch in 2007 Ahold\’s premium tier Private Brand Simply Enjoy has taken a different tone and path then the vast majority of the black dominated labels from American grocers, opting instead for a contemporary white combined with rich photography. Since the beginning of the year the brand, now six years old, has gradually introduced a radical redesign that sets a bright and confident tone that clearly differentiates it from its competitors and sets a new standard for premium.

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