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Bloom Private Brands Take Center Stage At Washington, DC Cooking Show
Here are a few pictures from this past weekend’s Metropolitan Cooking and Entertaining Show held at the Washington, DC Convention Center. Salisbury, NC based grocer Bloom, a banner of Delhaize, has been a multi-year
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Sheffield & Sons from Bloom
To help Delhaize owned Bloom Grocery develop a distinctive and engaging Private Brand for it’s premium angus beef program the Charlotte, NC based design, branding and shopper marketing Birdsong Gregory created Sheffield & Sons:
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Get Branded and Win $100,000 with Delhaize Private Brands
Delhaize America’s banners (Food Lion, Bloom, Bottom Dollar Food, Reid’s, Harveys or DZA-Shared Service), which are headquartered out of Salisbury, NC, office continue their aggressive and often innovative promotion of their Private Brand portfolio
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Delhaize Redesigns Healthy Accents
As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC
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A Closer Look at “My Essentials” from Delhaize’s American Banners
Here is a closer look “My Essentials” at the recently announced new value brand from the Delhaize owned family of grocers: Hannaford, Food Lion, Bloom, Bottom Dollar, Sweetbay, Harveys and Reid’s. The photo’s come
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Buy the Beef, Get the Bucks, Private Brand Moo!
North Carolina based grocer Bloom continues to support the recent launch of its Sheffield & Sons Private Brand premium beef line, this time with the “Buy the Beef, Get the Bucks” promotion, a classic
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Delhaize Restructures As Revenues Slide
Frequent readers may remember that in a prior life I worked for Food Lion the largest of the Delhaize banners, so I follow the goings on in Salisbury pretty closely. The latest announcement on
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Private Brand Strategy That Sizzles & Blooms
At The Private Brand Movement event in September Jim Cusson the president of the shopper-marketing agency Birdsong Gregory and Angie Hunter of Bloom will share the story behind the launch of Bloom’s Sheffield &
Read More »Private Brands “Bloom” With Tasty Scents
Today the Charlotte, North Carolina daily the Charlotte Observer covers the new, first in the country, scented billboard for the Salisbury, NC based grocer Bloom, The billboard created by local agency Birdsong Gregory celebrates
Read More »The Private Brand Movement Begins!
The 2010 Private Brand Movement Conference presented by FUSE will be held September 27-29, 2010 at the Hotel Sax in Chicago. The event is an unprecedented gathering of brand and retail strategists from around
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