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BI-LO, Free College Baseball & Private Brand
For the fifth consecutive year, Greenville, SC based grocer BI-LO is partnering with the University of South Carolina and Clemson University (my wife’s alma mater) to offer the “No Dough” baseball promotion. Beginning on
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Private Brand Sweet Dreams At Bi-Lo
Regular readers may remember that I grew up in Greenville, SC or more specifically a suburb of Greenville, Mauldin. My parent’s home was a little more than a mile from the BI-LO headquarters so
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Bi-Lo Celebrates 50th Anniversary With Private Brands
As part of its Mauldin, South Carolina based grocer Bi-Lo’s 50th anniversary celebration the retailer is touring North Carolina, South Carolina, Georgia and Tennessee with its Blast From The Past vintage Airstream trailer, Bi-Lo
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Buy BI-LO Private Brands & Receive FREE Clemson Tickets!
Mauldin, SC based grocer Bi-Lio is once again partnering with my wife’s alma mater to promote Private Brands and Clemson athletics. As the color orange emerges in South Carolina’s fall season and Upstate football
Read More »Weak Economy Drive Private Brand Growth
This article from my local daily newspaper the Charlotte Observer captures the essence of the obvious Private Brand story that has been spurred by the economic downturn. However the mass media misses the story
Read More »Private Brand Organically Grows
The mainstream press continues the tell the Private Brand story framed through the ever present lens of value so it is no surprise to discover this story from The Chatanooga Times Free Press, the
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Innovation Drives Private Brand Promotions
This week the weekly supermarket trade magazine Supermarket News features this great article on the Top 10 Private Brand promotions from retailers all across the country. Each of the retailers and their promotions have
Read More »Shoppers Choose Private Brand.
This article from the Chatanooga Times Free Press features a great snapshot of Private Brand today along with insight from yours truly. More shoppers choosing stores’ private label groceries There’s a battle raging in
Read More »Say Goodbye to Southern Home, Hello Food Lion
This past weekend my wife, children and I shopped one of the few local Bi-Lo’s in the Charlotte area. I grew up shopping at Bi-Lo. My childhood home was less than a mile from
Read More »Private Brand Challege. Taste No Difference.
My hometown grocer growing up in Mauldin, South Carolina was BI-LO. They had a store on every corner; a bull on every roof and their headquarters was a little more than a mile from
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