Switch & Save Aldi Promotes On Facebook

\"AldiBatavia, Illinois -based hard discount small box grocer ALDI is marketing its Private Brands with a Facebook promotion that invites customers to take the “SWITCH&SAVE” pledge. Customers who take the pledge on the ALDI Facebook page are entered for a chance to win $20 gift certificates. The promotion runs through April 9 and culminates with an April 12 drawing in which 10 entrants will be selected to win the prizes.



Aldi Touts Its Award Winning Private Brand Portfolio

Batavia, Illinois based value focused grocer ALDI announced today that nearly two dozen of its Private Brand products have received national recognition for innovation, quality and excellence in 2012. This year\’s award-winning lineup includes:\"Aldi

  • Lullabies Moist Wipes: ALDI exclusive brand product Lullabies Moist Wipes has been awarded the 2012 Parent Tested Parent Approved (PTPA) Winner\’s Seal of Approval, bestowed by PTPA Media, North America\’s largest volunteer parent testing community with over 40,000 parents. Independent parent volunteers evaluate products in their own homes, certifying consumer products for quality, effectiveness and value.
  • O\’Donnells Irish Cream:  Imported from Ireland, the O\’Donnells Irish Cream was named as a 2012 International Wine & Spirit Competition Silver Medal Quality Award Winner. The International Wine and Spirit Competition promotes the quality and excellence of the world\’s best wines, spirits and liqueurs. Entries are judged in a rigorous two-stage process of professional blind tasting and detailed analysis.\"Aldi-Natures
  • Nature\’s Nectar 100% Berry Burst Juice:  ALDI exclusive brand, Nature\’s Nectar 100% Berry Burst Juice, won this year\’s SELF magazine Healthy Food Award under the drink category. The Healthy Food Award selection process begins with SELF-magazine\’s registered dietitians who evaluate each product against strict nutrition criteria. Readers then participate in a blind taste-test and vote for their favorite products.
  • L\’oven Fresh Multigrain Sandwich Skinnys & Priano Bronze Cut Pasta:  ALDI exclusive brands L\’oven Fresh Multigrain Sandwich Skinnys and the Priano Bronze Cut Pasta were honored by the Private Label Manufacturers Association\’s 2012 Salute to Excellence Awards, which recognize outstanding store brand products new to the market each year. The L\’oven Fresh Multigrain Sandwich Skinnys won in the Breads, Rolls & Muffins Category and the Priano Bronze Cut Pasta won in the Pasta Category.
  • LunchMate Oven Roasted Turkey Breast: Recognized for its sustainable food packaging, the LunchMate Oven Roasted Turkey Breast – Peel and Reseal has won a 2012 Store Brands Decisions Innovation Award. The awards recognize inventiveness, leadership and ingenuity by retailers in store brands development, marketing and merchandising.

\"AldiIn addition to the products listed above, more than a dozen ALDI exclusive wines – most of which are priced at $6.99 or less – have garnered many accolades in 2012, including \”Best Value\” from Wine Spectator magazine for the Sunshine Bay Sauvignon Blanc. The Beverage Testing Institute has also named the Villa Malizia Pinot Grigio, Toca Diamonte Malbec and Vina Decana Tempranillo, among others, as \”Best Buys.\” ALDI wines come from the most fertile grape producing regions in the world, offering shoppers high quality and remarkable flavor at an incredible value.

ALDI stands behind the quality of its exclusive brands with a Double Guarantee. If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer\’s money.



Keep New Year\’s Resolutions With ALDI Fit & Active Private Brand

\"\"Batavia, Illinois based discount grocer ALDI is offering shoppers a wide variety of health- and budget-conscious Private Brand products under its exclusive Fit & Active line to make it easy and affordable to stay on track of their New Year’s resolutions this year.

\”Our Fit & Active line includes products that are lower in fat, lower in calories or with reduced sodium,\” said Chuck Youngstrom, president, ALDI. \”And with up to 50% savings over national brands, these products help ALDI customers make smart choices not just for the New Year, but every day.\”

\"\"With more than 50 everyday Fit & Active products, the line consists of a large range of diverse and delicious foods and beverages including:

  • Fit & Active Smoked & Cured Turkey Bacon – There\’s only one way to improve the enticing aroma and flavor of smoked and cured bacon-make it with 65 percent less fat and no trans fat when compared to regular pork bacon.
  • Fit & Active Strawberry Nonfat Yogurt – Bits of real strawberry are swirled into creamy yogurt for a fruity, sweet and satisfying treat, at just 100 calories and zero grams of fat.
  • Fit & Active Light String Cheese – With only 2.5 grams of fat and 25 percent fewer calories than regular string cheese, it\’s the perfect addition to lunch or snacks on the go.
  • Fit & Active 51% Whole Grain Spaghetti – Whole grain gives it bountiful bite, with no cholesterol or preservatives.
  • Fit & Active Original Organic Soymilk – Certified USDA organic and a good source of 10 vitamins, minerals and protein, as well as lactose-, gluten-, and cholesterol-free at only 90 calories per serving.
  • Fit & Active Egg Substitute – 99 percent real egg product, cholesterol- and fat-free with zero grams of trans fat, along with 6 grams of protein and only 30 calories per serving.

The Fit & Active brand includes green tabs on the front of each package called \”Fit Facts,\” which highlight the amount of calories, fat, sugar and sodium contained in each serving of food. \”Fit Facts\” offer a quick and easy way for consumers to make smart choices, manage what they eat and balance their diets accordingly.

ALDI also recently partnered with the USDA MyPlate program to educate shoppers about how to build a healthy plate. Products like those found in the Fit & Active line and features such as \”Fit Facts\” support MyPlate education efforts on portion control.

The USDA recommends that consumers opt for store brands when possible in order to get the same or similar products for a lower price. Shoppers can \”Switch & Save\” from national brands to high-quality ALDI exclusive brands, including the Fit & Active line, and save up to 50%. Customers can fulfill the majority of their grocery shopping needs at ALDI, where they\’ll find more than 1,400 of the most frequently purchased grocery items sold under ALDI exclusive brands. ALDI carries fresh, in-season fruits and vegetables and also offers fresh, high-quality USDA-inspected lean meats and reduced-fat dairy products at significant savings.

ALDI stands behind the quality of its Private Brands with a Double Guarantee. If for any reason a customer is not 100 percent satisfied with a product, ALDI will gladly replace the product AND refund the customer\’s money.


Celebrate With Award Winning Private Brand Wine From Aldi

\"\"Just in time for holiday celebrations and dinner parties, BATAVIA, Illinois based discount grocer ALDI announces its line-up of award-winning international Private Brand wines, including six that received medals from the Beverage Testing Institute in the recent 2011 World Value Wine Competition. Most of the ALDI award-winning wines are priced at $4.99 or less, making it easy to serve guests high-quality wines for the lowest prices.

\”Between gifts and gatherings, holiday expenses stack up, especially when it comes to wine. We\’re very proud of the quality of our exclusive brands, especially our broad range of award-winning wines, and believe that shoppers will be pleased with the extensive selection and savings they can find at ALDI this holiday season,\” said Chuck Youngstrom, president, ALDI.

ALDI exclusive wines come from the most fertile grape producing regions in the world. With this global reach, each bottle of wine comes with remarkable flavor. The award-winning line of ALDI wines includes:

\"\"Beverage Testing Institute 2011 World Wine Challenge Winners

  • Walker Napa Valley Red Wine (California) – 88 points, Silver Medal Flavors of dark cherry, blackberry, raspberry, black pepper and vanilla enhance this blend of Merlot, Syrah and Cabernet Sauvignon, providing the perfect companion for pasta or barbeque.
  • Vina Decana Tempranillo (Spain) – 88 points, Silver Medal Pleasingly dry taste with flavors of red cherries and vanilla layered with notes of oak. This makes the perfect complement for paella, grilled meats, or peppered steak.
  • Memoir Red Wine (California) – 83 points, Bronze Medal Full-bodied and semi-dry with hints of black currant and a subtle oak finish. Flavors include blackberry and raspberry, which pair wonderfully with barbeque, pizza, and dishes made with marinara sauce.
  • Villa Malizia Pinot Grigio (Italy) – 86 points, Silver Medal Floral and honeysuckle aromas accented by flavors of peach and pear. Pairs well with lighter meals, soft cheeses, and seafood.
  • Chaza Moscato (South Africa) – 85 points, Silver Medal Light body with a sweet taste thanks to its pear, apricot, and sweet peach flavors.  Its crisp, refreshing finish makes it the perfect addition to spicy cuisine, salads, and dessert, or just enjoy on its own.
  • Sovinello Private Collection, Pinot Noir (Italy) – 85 points, Silver Medal Consists of cherry and strawberry flavors with a hint of chocolate. The unique flavor combined with juicy plum works well with pork, turkey, grilled salmon and firm cheeses.

\"\"Wine Spectator \”Best Value\”

  • Gonfalone Chianti (Italy) – 85 points Brilliant ruby color, distinctive bouquet and dry yet rounded flavor. Compliments pasta, roast meats, pizza, and ripe cheeses.

World Wine Championships Award

  • Landshut Sweet Red (Germany) – 88 points Aromas of spiced cherries and strawberry compote with a fruity, sweet medium body and a light tangy watermelon finish. Pairs especially well with brownies and apple pie.
  • Toca Diamonte Malbec (Argentina) – 84 points, Bronze Medal Deep garnet black color with aromas of berry compote and chocolate-covered espresso beans. Soft and silky with a fruity-yet-dry medium body. Pairs well when firing up any meat on a wood fire, including steak, pork, chicken, or sausage.

Wine Enthusiast \”Best Buy\”

  • Landshut Riesling (Germany) – 84 points, Silver Medal Aromas of mild lemon butter cream, pistachio nougat and peach jam. Tangy orange zest with a slight mineral finish. This versatile wine compliments a variety of foods, including Asian, Indian and, of course, German-style dishes.

Shoppers can switch from national brands to high-quality ALDI exclusive brands, including the award-winning wines, and save up to 50 percent.  There\’s no better time to \”Switch & Save\” with ALDI than the holidays. Hosts can get all of their entertaining essentials for less, including everything from appetizers to main courses, side dishes and desserts.

Customers can fulfill the majority of their holiday grocery shopping needs at ALDI, where they\’ll find more than 1,400 of the most frequently purchased grocery items sold under ALDI exclusive brands, including beer and 24 wine varieties. During the holiday season, ALDI stores carry an additional line-up of more than 100 seasonal items.

ALDI stands behind the quality of its private label products with a Double Guarantee.  If for any reason a customer is not 100 percent satisfied with a product, ALDI will gladly replace the product AND refund the customer\’s money.


Switch & Save With Aldi

\"\"Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist, if the customer is not happy with the Private Brand product Aldi will both replace it and refund the purchase. According to the Aldi website:

At ALDI, we believe that great quality shouldn’t come at a high price. It should come with incredibly low prices. Just SWITCH & SAVE to our exclusive brands and pay a whole lot less on the items you buy most.

We know that everything you buy should be of the highest quality. That’s why all our products are backed by our Double Guarantee. If for any reason, you are not 100% satisfied with any product, we will gladly replace the product and refund your money. With everyday low prices and our Double Guarantee, saving more is now a whole lot easier. Come see for yourself and get Honest to Goodness Savings.