Aldi Private Brand Wins 2014 Product of the Year USA Award

\"SimplyRecognized around the nation for simplifying the shopping experience by providing consumers with peer-tested recommendations, Product of the Year ( announced last week its highly anticipated roster of 2014 winners. Product of the Year USA honored this year\’s most innovative consumer products at its 6th annual awards ceremony in New York City on Tuesday, February 11th at a \"Productcelebratory dinner at Manhattan\’s Edison Ballroom. Sherri Shepherd, special guest host and Daytime Emmy Award winner of ABC\’s \”The View,\” served as Master of Ceremonies alongside top improv comedians Kate James and Greg Mills. Chosen by 40,000 consumers through a survey conducted by market research group TNS, winning brands have found that the prestigious Product of the Year award and its distinctive red seal can increase sales by as much as 10-15%.

\”With so many new products flooding the marketplace each year, an advocate who can distinguish those that feature truly superior innovation is more important than ever before,\” said Mike Nolan, Global CEO of Product of the Year. \”Chosen directly by 40,000 consumers through a survey conducted by TNS, the goal of the Product of the Year award is to help consumers make informed decisions, while also encouraging brands to consistently push boundaries in order to be recognized.\”

The 23 winning products of 2014 included the first ever Private Brand recipient Aldi’s Simply Nature Squeezable Fruit which won in the in the Kids\’ Snacks category. Other winners included

  • Baby Care: HUGGIES Designer Tubs
  • Beverages: SK Energy Shots
  • Female Personal Cleansing: Dial Coconut Water
  • Breakfast: Weight Watchers Smart Ones Oatmeal
  • Candy: Starburst Fruit Flavored Candy Corn
  • Better For You Snacks: Skinny Cow Divine Filled Chocolates
  • Dishwasher Pacs: Sunlight Lemon Oxi Complex Single Dose Power Pacs
  • Dishwasher Soap: Finish Quantum® Power & Free
  • Eggs: Eggland\’s Best Eggs
  • Frozen Foods: Weight Watchers Smart Ones Soup
  • Frozen Snacks: El Monterey Nacho Cheese Shell Shocker Taquitos
  • Home Appliance: SodaStream Source
  • Home Care: Mint-X Rodent Repellent Trash Bag
  • Home Entertainment: Xbox One
  • Home Improvement: Cabot Premium Wood Finish
  • Household Cleaning: Resolve Max Power Gel
  • Kid\’s Body Care: Dial Kids Body + Hair Wash
  • Kids\’ Snacks: ALDI SimplyNature Squeezable Fruit
  • Laundry: Woolite Everyday
  • Liquid Soap: Le Savonnier Marseillais All-Purpose Soap
  • Men\’s Antiperspirant & Deodorant: Right Guard Xtreme Fresh
  • Pet Care: Adams Flea & Tick Home Spray
  • Specialty Foods: Duncan Hines Decadent Red Velvet Cupcake

This year\’s winners will once again be showcased on the cover of PARADE Magazine in its February 23rd issue, highlighting the innovations that make these products unique. \”Our readers are always on the lookout for innovation, and creative new features that simplify their lives,\” says PARADE Editor in Chief Maggie Murphy. \”As with last year\’s winners, the 2014 Product of the Year list gives a clear indication of consumer interest as well as how companies are adapting to satisfy these demands. Empowering consumers to give feedback in this unique way is clearly beneficial for all involved.\” The awards ceremony will bring together senior level executives such as Aldi, Microsoft, Mars Inc., Kimberly Clark Corporation, Henkel, Heinz, Nestle and Reckitt Benckiser among many others.

Hosted in 39 countries, Product of the Year is the world\’s largest consumer-voted program that recognizes innovation and honors the most cutting-edge, must-have consumer products on the market. Recipients of the award are chosen by 40,000 consumers nationwide in collaboration with TNS, the world\’s largest custom research agency, to determine the winners. Winning products will have the ability to display Product of the Year\’s iconic red seal on packaging for two full years following the awards ceremony, which will help consumers identify the best of the best on supermarket shelves.

Aldi grocery

Aldi Launches Simply Nature

\"AldiIn the summer of last year Batavia, Illinois based discount grocer ALDI has introduced a test of a new Private Brand SimplyNature, which featured natural or organic products. In a press release dated January 2, 2014 the retailer announced the nationwide launch of the new brand and its permanent addition to the Aldi Private Brand portfolio. The brand includes design variations for Natural, Organic and Kids.

“At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price,” said Chuck Youngstrom, president of ALDI. “We\’re always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle – and that\’s exactly what the SimplyNature brand offers.”\"Aldi

The brand joins the new generation of natural and organic brands, which have shifted from strictly attribute focused positionings to more emotional higher-level benefit focused positionings, including Simple Truth from Kroger and Simply Balanced From Target. The use of the word “SIMPLE” in Private Brand is a welcome change from the era of Great/Guaranteed/Essential/Value brands however retailers should not copy this trend and should instead build unique and differentiated brands that deliver on their unique strategies.



Aldi grocery

Aldi Introduces Tablet

\"AldDiscount grocer Aldi is the latest retailer to leap into the crowded budget tablet market with its new $99.99 Medion Lifetab Android tablet.

On sale from today, the Medion Lifetab E7316 faces stiff competition from other 7in tablets, including Google’s Nexus 7, Amazon’s Kindle Fire and Tesco’s Private Brand Hudl.

Available black, the Aldi tablet has full access to the Google Play store and can run any of the 850,000 standard Android apps.

Customers can enjoy apps, movies, games, music and the Web on the tablet. With variety pre-installed apps like email, calendar and more features include:

  • Dual-core processor (1.4 GHz)
  • Android™ 4.2 Jelly Bean
  • Bluetooth 2.1 function
  • Wi-Fi
  • Preinstalled apps including Documents to Go, Kaspersky Tablet Security (30 days trial) and many more
  • 8 GB internal memory (expandable up to 64 GB with memory card)
  • Front and rear facing camera (0.3 MP front and 2.0 MP rear)



ALDI Launches Private Brand Single Serve Coffee Cups


Small format, discount grocer ALDI has introduced a new, private brand line of single serve coffee cups in the Beaumont Coffee brand. The Beaumont single serve coffee cups will be available in all ALDI store locations beginning this fall in a variety of flavors like Breakfast Blend, Dark Roast, Hazelnut, French Vanilla and Fair Trade Columbian. At $5.79 for a 12-count box, coffee at home just got more affordable. The coffee cups work with Keurig Coffee Makers, except Vue.

\”At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,\” said Chuck Youngstrom, president, ALDI. \”With increased consumer interest in single serve coffee cups, we first began offering the product for a limited time, then in a handful of states. Now, we\’re able to offer the more than 25 million customers who shop our stores each month a convenient coffee option at ALDI everyday low prices.\”

In addition to the Beaumont Coffee Cups, ALDI offers a variety of traditional coffee available at everyday low prices, including its new Beaumont Fair Trade Certified Coffee, Donut Store Blend and Specially Selected Premium Roasted Ground Coffee.

The retailer is also sampling the new product to mommy bloggers check out what they have to say:

The Suburban Mom

Food Made of Love


ALDI Launches Premium Private Brand “Specially Selected”

\"AldiBatavia, Illinois-based hard discount grocer ALDI, is making it easier to find high-quality foods at affordable prices with the launch of its new premium Private Brand, Specially Selected. The brand follows the classic private label premium tier path with a generic name combining to premium sounding words and black-based package design combined with quality food photography. The brand features a range of specialty products available periodically throughout the year – from German coffees and gourmet pastas to premium meats and cheeses.

\"AldiALDI first launched the Specially Selected line in Europe, where many of the Private Brand\’s products have won awards and attracted a devoted following. In the United States, ALDI is introducing many of the Specially Selected products through its popular Special Buy Program, available while quantities last.

“At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,” said Chuck Youngstrom, president, ALDI. “Now, with our exclusive Specially Selected line, we\’re able to offer the more than 25 million customers who shop our stores each month gourmet foods at ALDI everyday low prices. Each Specially Selected product was developed with exceptional taste at an excellent value – helping to meet our customers’ increasing demand for premium, quality food at affordable prices.”

\”I love the fact that the Specially Selected line is showcasing a wide variety of specialty items – everything from gourmet vinaigrette dressings and Havarti, feta and blue cheeses to salami and top crusted flounder – allowing loyal ALDI shoppers like me, access to gourmet shopping choices without having to make that extra stop,\” said Janice Stahl, food stylist and loyal ALDI shopper.

Sampling of Specially Selected Products

  • Specially Selected Havarti – plain, dill, jalapeno ($2.99/8 oz.)
  • Specially Selected Blue or Feta Cheese Crumbles ($1.99/5 oz.)
  • Specially Selected Goat Cheese Log – plain, honey, garlic & herb ($1.99/4 oz.)
  • Specially Selected Premium Roast Ground – Regular or Mild Coffee ($4.99/17.6 oz.)
  • Specially Selected Gourmet Vinaigrette Dressings ($1.99/12 oz.)
  • Specially Selected Pizzelle Cookies ($2.99/7 oz.)

To ensure its Private Brands – including Specially Selected – meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this commitment to quality with a Double Guarantee: If for any reason a customer is not 100% satisfied with a food product, ALDI will gladly replace the product and refund the customer\’s money.