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A&P Wins Private Brand Promotion of 2011
The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the Private Brand promotion created for the 2011 Woodson & James by Heil Brice Marketing Communications for client
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BI-LO, Free College Baseball & Private Brand
For the fifth consecutive year, Greenville, SC based grocer BI-LO is partnering with the University of South Carolina and Clemson University (my wife’s alma mater) to offer the “No Dough” baseball promotion. Beginning on
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Real Moms put AWG Private Brands to the Test
Kansas City, Kansas based Associated Wholesale Grocers (AWG) is putting its Best Choice Private Brand products to the ultimate test. Scott Richey, Executive Director at AWG decided to go head-to-head with the national brand in
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Private Brand Sweet Dreams At Bi-Lo
Regular readers may remember that I grew up in Greenville, SC or more specifically a suburb of Greenville, Mauldin. My parent’s home was a little more than a mile from the BI-LO headquarters so
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Keep New Year’s Resolutions With ALDI Fit & Active Private Brand
Batavia, Illinois based discount grocer ALDI is offering shoppers a wide variety of health- and budget-conscious Private Brand products under its exclusive Fit & Active line to make it easy and affordable to stay
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Celebrate With Award Winning Private Brand Wine From Aldi
Just in time for holiday celebrations and dinner parties, BATAVIA, Illinois based discount grocer ALDI announces its line-up of award-winning international Private Brand wines, including six that received medals from the Beverage Testing Institute
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A&P Private Brand Products Offer Tasty Options for Your Holiday Meal
Montvale, N.J. based grocer The Great Atlantic & Pacific Tea Company, Inc. (A&P) has a full range of fresh, new options to make this year’s holiday meal stand out from the rest. A&P carries
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Bloom Private Brands Take Center Stage At Washington, DC Cooking Show
Here are a few pictures from this past weekend’s Metropolitan Cooking and Entertaining Show held at the Washington, DC Convention Center. Salisbury, NC based grocer Bloom, a banner of Delhaize, has been a multi-year
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A&P’s Announces Winners of Private Brand Tailgate Cook-off
Two New York Jets Fans won big at A&P’s Private Brand Woodson & James tailgating cook-off event, which took place before the Jets-Chargers football game on Sunday, October 23. A&P sponsored the event at
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Switch & Save With Aldi
Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist,
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