Archive for GROCERY
Private Brand Coffee is Fresh & Easy
Posted by: | CommentsSome nice Private Brand coffee packaging from Tesco’s Fresh & Easy. These elegant metal cans are reminiscent of Target’s Archer Farms premium coffee packaging.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Student Journalist Recognizes Private Brand
Posted by: | CommentsThis intriguing report on Private Brands comes from Medill Reports – Medill Reports is written and produced by graduate journalism students at Northwestern University’s Medill school. Each day, students uncover, report, write, file and produce news stories for both Web and print for use by various media outlets in Chicago and the surrounding suburbs. This story by graduate student Alice Truong presents an insightful look at the growth of Private Brand.
As generic brands gain market share, retailers capitalize on trend
by Alice Truong
Alicia Peiffer used to go to the store and pick up packs of Huggies diapers for her two children. But things changed when her fiance lost one of his jobs in January. On a routine shopping trip, she noticed the Target-brand diapers—Up & Up—on sale.
“I thought, ‘Oh I’ll try it,’” the Orland Park mother said, and learned she could barely tell the difference, except for the price—$13 for the Target brand versus $19 for Huggies. “Obviously, the baby doesn’t have a clue.”
Used to be there was a certain stigma attached to picking up the store-brand product versus purchasing national-brand products, but that has faded along with sky-high housing prices. Instead, the shift in consumer mindset has helped generics gain market share and propped up retailers’ margins.
Generic brands currently make up $88 billion in sales, according to the Private Label Manufacturers Association. While stores are capitalizing on the generic-buying trend by investing more in marketing their private-label lines, many are asking if this is a trend that will continue.
“Longer term, private labels are here to stay,” said Michelle Chang, an analyst at Morningstar Inc. who follows Supervalu Inc., Kroger Co. and Safeway Inc.—companies with portfolios boosted by their private-label lines.
Meanwhile Timothy Calkins, a professor at Northwestern University’s Kellogg School of Management, whose specialty lies in marketing and branding, said the recession has only sped up a trend that has been developing for years.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Aldi Consolidates Private Brands.
Posted by: | Comments
Here’s a new Private Brand of refrigerated and frozen foods for the value retailer Aldi. The new brand packaging was created by Queue Marketing of Chicago, Illinois. The new Private Brand Cooper’s will existing Aldi brands Mama Cozzi, Kirkwood, Granger, Appetitos, Jehling, B-Bar and Clancy’s into a cohesive and compelling new Private Brand. Cooper’s is intended to be fun, easy to prepare and on-the go for active lifestyles.
Queue recently won an award in GD:USA 2010 Package Design Awards for Cooper’s.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Seniors Save on Private Brands at Kroger.
Posted by: | Comments
- Image via Wikipedia
The Kroger Southwest Division Launches New Marketing Campaign: Low Prices Plus More
Since 1955 the Kroger Southwest Division, the market share leader among traditional grocers in Houston and Dallas – has provided Texans with quality products, value pricing, outstanding service and an exceptional shopping experience. The Kroger Southwest Division reaffirms its commitment to offering customers Low Prices Plus More through value-added services and exceptional stores.
“Kroger continues to be a leader in meeting customers’ ever-changing household needs. We recognize that over the past few years, families have changed their lifestyles and purchase styles but still desire quality products at an affordable cost along with friendly customer service,” says Bill Breetz, president of the Kroger Southwest Division. “In 2009, we saved Texas shoppers over $32 million through our various money-saving features like our everyday senior discount, coupon and fuel rewards programs.”
On any given day, more than 10,000 yellow tags are lined along the shelves that indicate deeper cost savings for customers at the 209 stores in the Kroger Southwest Division. Last year, Kroger invested an additional $28 million to reduce prices in its meat, produce, and beauty and health departments to save shoppers money on hundreds of popular items. Looking ahead, Kroger will continue to monitor market prices on a daily basis to stay competitive.
Kroger is a leader in offering a number of convenient, cost-saving programs. A point of difference over competition is that the Kroger Plus card not only allows shoppers to benefit from significant price deals, but provides Kroger the opportunity to notify customers of product recalls during a crisis by way of the receipt tape and a phone call. More than 90 percent of Kroger customers use their Kroger Plus card to save up to $.10 off per gallon at the pump, double and triple the value of coupons, and load and redeem digital, clip-free coupons. Senior customers, those 59 and older, also receive the benefit of a 10 percent discount on all Private Brand products like cereal, bread, housewares, and skin care and cosmetics when they use their Kroger Plus card.
“As our market share continues to grow, we have the opportunity to show new customers the strength of our company values,” says Bill Breetz, president of the Kroger Southwest Division.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Private Brands Create Loyalty at The Fresh Market
Posted by: | Comments
Like most families my wife, children and I shop for groceries at least once a week and sometimes more often than that. My children can tell you who has the best free cookies or balloons and as they have gotten older they can tell you who has the best fresh baked bread. We all love our local, The Fresh Market, my eleven year old loves the fresh fish selection, my five year old daughter likes standing at the meat counter and picking out a New York Strip with Dad, and my three year old daughter swears by the FREE cookies. So I regularly watch their Private Brands, my entire family has turned shopping into a treasure hunt looking for new Private Brand products or package designs. Take a look at some of our favorites.
Save $5 on Kroger Private Brand Mirra.
Posted by: | CommentsAs part of it’s launch of its Private Brand premium beauty brand Mirra, Ohio based grocer is Kroger is running a promotion where customers may buy two Mirra beauty products will save $5 dollars on their purchase.
I Love Harris Teeter Private Brands! WIN $2,500
Posted by: | CommentsMatthews, North Carolina based grocer Harris Teeter is launching its first I Love HT Brands contest and offering it’s customers a chance to win $2,500 cash by developing a video featuring HT’s “Private Brand” products and programs, including Harris Teeter, H.T. Traders, Harris Teeter Naturals, Hunter Farms, yourpet, yourbaby, yourtot, and yourhome.
In the video submission, customers are asked to tell us Harris Teeter about their favorite Harris Teeter Brand products and why they love them. Based on creativity and content, one customer will be awarded the Grand Prize and one customer will win during the People’s Choice vote.
A panel of Harris Teeter judges will review all video submissions and the Grand Prize winner will earn $2,500 cash; one winner will also be announced by a People’s Choice vote and will earn $1,000 in Harris Teeter gift cards. As an added bonus, one, $500 Harris Teeter gift card will be awarded by random drawing to an individual who casts a vote for their favorite video.
All entries must be received by Wednesday, May 18, 2010.
Safeway Commits Private Brands To Sustainability
Posted by: | CommentsPleasanton, California-based grocer Safeway has become the first US-based retailer and manufacturer of private brand merchandise to join The Sustainability Consortium in support of the organization’s science-based work toward a more sustainable global supply chain. The company joins other retailers and consumer product manufacturers that have become members of the Consortium and its product “life cycle” mission including social and environmental considerations.
“We applaud the Consortium’s work and believe its mission is a good fit with Safeway’s efforts to provide its customers with a larger selection of sustainable products and services,” said Larree Renda, Safeway Executive Vice President, Chief Strategist and Administrative Officer. “The company is committed to becoming the premier retailer in the grocery sector with an unrivaled reputation for pursuing growth through leadership in environmental, socially responsible and ethical business practices.” Safeway is engaged in a broad range of sustainability initiatives.
Life Cycle Assessment (LCA) is a tool for analyzing emissions, waste and the natural resources used from soil to kitchen in different food and non-food items. Safeway is interested in aggregating the data for primary sectors such as agriculture, dairy, packaging and fishery through industrial food processing to retail delivery. This data will be leveraged in creating Safeway’s company-wide supply chain policy encouraging sustainable purchasing and manufacturing practices throughout the organization’s direct and indirect buying. In joining the Consortium, Safeway Inc. builds momentum for science with supplier partners such as General Mill’s, Procter & Gamble, and PepsiCo. Safeway will play a leadership role in modeling life cycle inventories; the goal is to better understand the complete scope of industry’s social and environmental footprint. This effort will help refine existing efforts at the company to continuously improve performance. Through its membership Safeway will work with CPG companies, nongovernmental organizations, academia and government.
The Sustainability Consortium is co-administered by Arizona State University and the University of Arkansas; the Consortium will research and publish findings on the lifecycle (or life cycle 2 words) impacts of various categories within the non-food, food and agricultural categories. These findings will identify environmental opportunities throughout the supply chain for Safeway creating both a map and compass towards how Safeway sources product.
Safeway believes forward thinking solutions are required at all levels of business to solve complicated and inter-related problems. Taking a systems approach to supply chain and employing science to solve environmental issues is not new to Safeway supply chain. However, broadening the scope and depth of the company’s work across multiple categories will be an important part of the company’s sustainability initiatives.
In developing Life Cycle criteria, the Consortium will consider the impacts food and agriculture has on those customers who shop for their food and non-food items at Safeway.
“This important research will build an important bridge to creating the standards for metrics by which our industry measures itself against sustainability goals uncovering key opportunities to eliminate waste and preserve natural resources,” said Linda Nordgren, Safeway Group Vice President of Supply Chain & Strategic Sourcing. “Creating actionable data on the lifecycle impacts of food & agriculture will assist Safeway in creating its Environmentally Preferable Purchasing policy,” said Nordgren.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.United Supermarkets Introduces Private Brand Gas
Posted by: | CommentsLubbock, Texas-based grocer United Supermarkets, Market Street and Amigos United is introducing Private Brand fuel. The United Express Fuels brand will be featured at 19 of United’s 22 gas stations. Three stations in the Dallas-Fort Worth area will remain under the Market Street Private Brand.
The reason behind the switch is simple, according to Chris Bridgford, director of fuel operations for United.
“Launching our own branded fuel program is a natural progression of our core philosophy of providing our guests the highest quality, value and service possible,” Bridgford said in a press statement.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Private Brand Steaks a Claim.
Posted by: | CommentsCheck out this commercial for Texas grocer United Supermarkets Private Brand beef..
a
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.


![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=70b13508-1f00-4ed8-91e0-503a266fda9a)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a67740be-2e46-4d01-a919-efa7002907d1)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=ccb0a82a-02a4-4e3b-a1d2-a0c4fd2c2b81)



![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=55a43b01-d7fd-4111-a7a3-e551e8892b6c)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4cee6d08-2f0e-4cfe-8cf5-e39a3afbb656)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=e9ee8e95-0db0-4813-8396-96e6caf5a38e)









