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Private Label: Does BRAND Really Matter? The PL Buyer Conference
The date for the first annual conference from the trade magazine PLBuyer: Private Label: the Next Generation, is rapidly approaching. Please join me June 5-7, at the Hilton Chicago. I will be presenting: Private
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Have Some Good, Clean, Naked Fun! With Stew Leonards
Join regional grocer Stew Leonard’s this Memorial Day weekend for an exciting Private Brand promotion, Some Good, Clean, Naked Fun! To kick off BBQ season, Stew Leonard’s will host eight cattle ranchers who will
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Nash Finch Announces Agressive Private Brand Program
Minneapolis-based distributor Nash Finch has introduced a program that is focused on increasing it’s customers’ price-competitiveness by converting them to Nash Finch distributed Private Brands — and perhaps more importantly removing their competitors. The
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AWG Goes Gourmet With Superior Selections
Kansas City, Kansas based Associated Wholesale Grocers, Inc. (AWG) is bringing fine dining home with their new Superior Selections Private Brand. According to the press release: the impressive menu of products will delight even
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Private Brands Win Big! American Package Design Awards
This year Graphic Design USA held the 2012 edition of its annual American Package Design Awards and the magazine received more than 1,600 submissions and ultimately awarded 250 Certificates of Excellence. Among the 250
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Food Lion Debuts My Essentials Commercials
This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this
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Challenge the Paradigm – Send Your Best & Brightest to FMI2012
The Food Marketing Institutes (FMI) annual conference FMI2012 – The Food Retail Show is only a few weeks away, April 30-May 3 in Dallas, Texas and I am looking forward to my first visit
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Organic in a Big Green Box From Fresh & Easy
Just in time for Earth Day (coming up on Sunday, April 22nd) Tesco’s California based American cousin Fresh & Easy is giving customers more organic to love! In the store, customers will find more
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A Closer Look at Guaranteed Value
At the beginning of the year Ahold and its US banners Stop & Shop and Giant of Landover and Giant Carlisle announced the introduction of the redesigned of value tier Private Brand “Guaranteed Value.”
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Healthy Lives, Healthier Hearts – You Can Make A Difference!
Over the last four years readers of My Private Brand have been generous with their compliments, complaints, time and opinions, on the rare occasion that I ask for charitable donations you have been generous.
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