Categories
Sweden

Contemporary Private Brand From Sweden

\"anderspettr_3\"Sweden’s largest retail of high quality kitchen products, all from cookery to wining and dining items Cervera has introduced new identity and packaging created by Stockholm, Sweden based design agency Silver,  for the retailers Private Brand Anders Petter.

The Anders Petter’s brand range consists of pots and pans, cutlery and utensils. Whether the customer wants to treasure classic food traditions or simply create new ones, there’s always a product designed for every need and any user. The contrast between the modern design and product innovation, combined with the 30-year-old Swedish cookery heritage of Anders Petter, emphasizes the multi-functionality of the brand. The inspiration for the design is taken from old recipe books, well worn but just as useful now as they were then. The illustrative imagery can be found in classic Swedish kitchens. The logotype brings out the pride and joy of Swedish food heritage brought from its landscape.

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Categories
global Sweden

Private Brand BBQ From ICA

\"ICA-BBQ-01\"Swedish retailer ICA has released a new of barbeque-focused line of Private Brand products ranging from meat to charcoal.

Barbecue culture is incredibly strong in Sweden during the spring and summer. As a result ICA developed a holistic lifestyle focused concept for all their Private Brand barbecue related products. The solution designed by Silver, of Sweden is a cohesive cross category design concept that communicates taste in the food category and efficiency in the equipment category while engaging the shopper with the romance of the BBQ.\"ICA-BBQ-02\"

 

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Categories
Sweden

Tasty Fast Food From Sweden

\"bvd-front\"7-Eleven and Press­byrån’s have enhanced their fast food range in Sweden by working with BVD, Stockholm to create new, sophisticated, typographic base design for their sandwich, wrap and salad packaging.

“More and more we choose a quick sand­wich, wrap or salad for lunch. But if you are in a hurry, it can be dif­fi­cult to see what is hid­den in the pack­ag­ing and tricky to find what you are look­ing for. Is the food fresh? Is it healthy? With new pack­ag­ing 7-Eleven and Press­byrån in Swe­den want to enhance their fast food range.”

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Categories
Sweden

Tasty Private Brand From Swedish ICA

\"majskrokar_3\"Swedish grocery retailer ICA has created this playful Private Brand design showing the origins of the product unique product – Makskrokar, corn puffs.

According to the retailer:

“Since the product is clean and only contains corn and sunflower oil, we brought it back to it’s roots: the cornfield and the farmer! We used a mix of photographs and illustrations to create the feeling of craftmanship and playfulness. The result – a happy scrapping design!”\"majskrokar_2\"

 

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Categories
Hemkop Sweden

Garant Eko: Simple Design, Sophisticated Customer Relationship

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Kudos to Swedish retailer and wholesaler Axfood for the way they\’re handling their Private Brand Garant (sold in Hemköp, Prisxtra, Vi and Willys stores). First you have the call-it-like-we-see-it packaging design that lacks photos of the product, but keeps hot colors and design attitude in the layout and allows the product name to speak for itself.

The bold hand drawn font is unique to the eco line of products within the Brand family, and the colors are combined in unusual ways to ensure the product stands out on the shelf. The design was created by BAS.

Garant is targeted toward smart, savvy consumers, and Axfood wants their input. Customers are directed to comment on the products on their website, www.tyckomgarant.se, allowing Axfood to produce products consumers are specifically asking for. This is another instance of a European company taking the accepted concepts behind Private Brand strategy on its ear.

And it\’s working. Sales are breaking records with Axfood\’s share of Private Brand sales at an all time high, and a huge number of consumers are actively involved through the website. Just another example of a grocery retailer taking advantage of social media today.

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