Private Brand takes many forms across multiple categories all around the world in this example from Japan elegant Swedish design is discovered rather unexpectedly in a Japanese Private Brand. ASKUL is a rapidly growing Japanese mail-order company that offers more than 41,000 items including office supplies, stationary and furniture.

In this first of two posts the design agency Stockholm Design Lab has created unique design that truly differentiates these products in a clear and graphical way: clarity equals more sales.

To see more images: Stockholm Design Lab