Archive for Waitrose
Private Brand Sauces Accent Waitrose
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The package design website Dieline featured this new packaging for Waitrose from the London based design firm Lewis Moberly.
“The brief was to create a cohesive identity for a range of classic condiments. The design had to be clearly differentiated and appropriate for the table. A silver spoon carries the key ingredient as opposed to the product itself. This clearly differentiates each condiment while creating a taste expectation.”
Source: Dieline
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Posted by: | CommentsThis is the fourth post in a series on trends from the PLMA’s Idea Supermarket at the PLMA’s 2009 Private Label Trade Show. White has been the story of the year in Private Brand and too a lesser extent national brand design and the Idea Supermarket was no different, with white based packaging from around the world. Some is definitely better than others but you be the judge.
TheRedesignedCloverValleyfromDollarGeneral
DG Baby from Dollar General
and of course Great Value from Walmart and Up & Up from Target where represented.
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Colorful new designs from the London based agency, Irving & Co for the English retailer Waitrose. The colorful and authentic designs bring a distinctive voice to the fresh foods and deli categories.
Wise Buys Head to head with Waitrose Essentials
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According to an article in the English trade magazine Retail Week, Marks & Spencer has launched a price comparison campaign targeting competitor Waitrose’s Private value Private Brand Waitrose Essentials. Although we have seen many retailers including Loblaw, Food Lion and Costco run this type of compare and save campaign; they have always targeted national brands this Private Brand to Private Brand comparison is a truly interesting strategic move.
The ads use the headline “Price checked against Waitrose Essentials. Quality checked by M&S” and promote Marks & Spencers Wise Buys brand. Products include: cornflakes, baked beans and mince meat.
A Marks & Spencer spokesperson said: “We’ve price-checked our Wise Buys products against the Waitrose Essential range to highlight their exceptional value.
“For example within a basket of 1,200 products M&S is typically 2% cheaper than Waitrose – it’s only right that our customers hear this message loud and clear.”
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English grocer Waitrose has created some breathaking packaging for its Private Brand soups. I hope the taste lives up to the package design. The London based firm Pearlfisher has taken grocery brand design to a new level.
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It seems to be the Week of English retailers and this will be my second post on Waitrose. Joanne Hines over at The Packaging Diva posted on the new line of Waitrose Herbs. Sometimes less is more and this package is compelling in its simplicity. It along with my last post on The Kitchen, demonstrate and interesting trend in typographic based brand design.
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Posted by: | CommentsEnglish grocer Waitrose’s new discount Private Brand ‘Essential Waitrose’s has almost achieved its initial sales goal three months early, the brand now accounts for 13% of sales. The retailer expected sales of the initial 800 products to hit a target of 15% of sales by October.
According to an article from the English trade magazine Marketing Week: Waitrose has reported that the outdoor and direct advertising campaign launched earlier this month has boosted sales beyond expectations.
However, following the launch Waitrose market share grew by 4% in the 12 weeks to May 17 according to TNS Worldpanel grocery market share figures, which was seen by some analysts as an “early vindication of the Essentials range strategy’
A Waitrose spokesperson says it plans to expand its range of ‘everyday cupboard essentials’ to cover 1400 products by the autumn.
To visit the Marketing Week website click here
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Posted by: | CommentsIt’s Christmas Eve and I probably won’t post again for a few days so I thought I would leave you with a few great Christmas commercials from some European grocers.
A Great Commercial from Waitrose
A unusual, but well done commercial from Delhaize
Very Funny from Tesco
And a fun lifestyle ad from Marks & Spencer
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