Categories
Selfridge

Classic Private Brand Sweets form Selfridges

\"\"Beautiful Private Brand candy packaging from the English high-end department store Selfridges. “Selfridges Selection” classic sweets come in a variety of flavors including: Sherbet Pips, Cola Cubes, Strawberries and Cream, Rosey Apples and Pineapple Cubes. The candies are handmade in copper pans over open flames and presented in a retro glass bottles.

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Categories
Lewis Moberly Selfridge

Premium Private Brand Tea from Selfridges

\"\"The English high-end department store retailer Selfridges commissioned design agency Lewis Moberly to develop this elegant and colorful Private Brand tea packaging. The new design uses the store’s signature yellow color on the gusset to create effective and compelling bags.

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Categories
Blog Lovely Package Selfridge

Selfridge High-End Private Brand – The Taste of London

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London-based design firm R Design recently redesigned the Private Brand food line for the high-end English department store Selfridges & Co.

According to a post in lovelypackage.com:

A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Color coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface used was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”

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To see more Selfridges Private Brand packaging.

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