Archive for Sainsbury
Sainsbury Goes Environmental
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English retailer Sainsbury’s has converted its Private Brand “Basics” canned tomatoes into Tetra Recart paper cartons. They also plan to ship repackaged Private Brand its Basics Cornflakes and Fruit & Fibre cereals in March, the change will eliminate approximately 126 tons of packaging. Sainsbury has already removed the box from its Rice Pops cereals.
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Union Jack Private Brandmania at Sainsbury.
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Film director Guy Ritchie and fashion designer Paul Smith were the inspiration behind the new designs for the Sainsbury Classic British Private Brand meals created by the English design firm Blue Marlin.
The new packaging was designed to appeal to the product’s core older customer, but also attract a younger audience.
Blue Marlin shot new pictures of the food on white porcelain and set the food on a table featuring a subtle understated Union Jack tablecloth and the text ‘British Classic’ in a chunky serif typeface.
According to the English Magazine Packaging News: “Imagine a cross between Guy Ritchie and Paul Smith – they are both quintessentially English with a contemporary twist,” said Blue Marlin executive creative director Martin Grimer.
“We’ve taken these sorts of expressions of Britishness and applied them in a foodie way.”
Sainsbury’s has also been able to reduce the amount of packaging for the brand by 25% following the redesign.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Award WInning Private Brand Wines.
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International wine magazine and web site Decanter honored Private brand wines from Sainsbury’s and the Co-op’s with International Trophies at the Decanter World Wine Award.
Decanter World Wine Awards own-label wins put spotlight on category
Sainsbury’s and the Co-op’s own-label International Trophies at the Decanter World Wine Awards have caused a surge of interest in the category, the supermarkets say.
At this year’s Awards, Sainsbury’s won the International Red Italian Varietal Trophy over £10 for its Taste the Difference Amarone della Valpolicella 2006, and the Co-op won the International Trophy for Pinot Noir under £10 with its Santa Helena 2008 from the Casablanca Valley.
While it’s too early to gauge the exact effect the award has had on the wine, Co-op’s drinks category manager Vicky Wood told decanter.com there had been a rush of customers asking for the £7.99 Chilean Pinot, which at present sells around 1500 bottles a week across 2000 stores.
‘It has confirmed our belief in our own label wines – and it will encourage us to launch more standard and premium-priced wines.’
For its part, Sainsbury’s said the International trophy for its Amarone resulted in a 23% uplift in sales.
In a statement the supermarket said sales of own brand wines were growing at twice the rate of total wine sales.
In fact, the supermarket has seen double digit growth across its entire own label range this year.’
Supermarket own-label wines have won six International Trophies since the inception of the Decanter World Wine Awards in 2004.
Marks and Spencer has won three times, in 2005 and 2006, with its NV Reserve Port, its Bidoli Vini Merlot 2004 from Friuli, and its Secano Estate Pinot Noir 2005 from Chile.
In 2007 Sainsbury’s won a Trophy for its Taste the Difference 12-year-old Oloroso, and the same range’s Gewurztraminer from Alsace.
Last year Waitrose won the International Sparkling Trophy for its 1996 vintage Champagne.
Out of 10,285 entries, 24 are awarded an International Trophy.
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I received a fascinating email from a reader yesterday that spurred a long and fascinating conversation on branding, private brands and retailing in general. The reader a CPG professional forwarded the following article from the British daily newspaper The Telegraph.
Intellectual property lawsuits are certainly nothing new in the world of Private Brands, but this combined with the current economic climate and shifting legal sentiment in England has the potential to shift the nature of Private Brands.
“Me to” is not a valid positioning statement as Private Brands and Retailers begin to emerge they must stand for more than copying at a lower price. They must differentiate and build great brands.
Diageo sues Sainsbury’s over Pimm’s ‘copy’
Diageo, the world’s biggest drinks company, has launched legal action against J Sainsbury, the supermarket chain, over copyright infringement of its Pimm’s brand.
The drinks group believes Sainsbury’s decision to launch Pitcher’s, an alcoholic drink to which lemonade and fruit can be added, infringes its intellectual property rights.
Sainsbury’s is one of Diageo’s biggest customers in the UK and the drinks group’s decision to take legal action against the retailer will catch many in the industry by surprise.
The relationship between retailers and their suppliers has grown increasingly fractious in the wake of the economic downturn. Food and drinks companies suggest retailers are imposing harsher payment and pricing terms in a bid to maintain their profit margins.
“We can confirm that we have issued legal proceedings against Sainsbury’s in relation to an intellectual property matter,” a spokesman for Diageo said.
Read the entire article. Diageo sues Sainsbury’s over Pimm’s ‘copy’
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Everything Is Changing!
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This article from the English newspaper The Telegraph provides a gripping look at the changing economy and its impact on Private Brand manufacturers.
In the world of private-label foods, everything is changing. The final chapter has been written for five of Britain’s ready-meal factories over the last 18 months as the sector goes through a sea-change many observers believe will lead to widespread consolidation and further factory closures and job losses.
Private-label food manufacturing – producing ready meals, salads, bread, sandwiches and a host of other foods – is a multi-billion-pound industry in the UK, but the going has never been so tough. Profit margins are razor thin and supermarkets are locked in a recession-induced price war.
Read more of Private-label food manufacturers fight it out as crisis bites ready-meals industry
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Sainsbury Cereal is in the Bag.
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English grocer Sainsbury’s has begun eliminating cardboard boxes from its Private Brand breakfast cereals instead packaging them in bags. The first product to debut in the new packaging will be the Sainsbury’s basics range of Rice Pops (Krispies).
The English newspaper “the Daily Mail” quoted Stuart Lendrum, Sainsbury’s head of packaging, ‘When it comes to cereal, our customers asked us why they need to be in a box as well as a bag when you can just print all the information on the bag.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Sainsbury Private Brand TV Commercials.
Posted by: | CommentsHere are a couple of interesting TV Commercials from the English grocer Sainsbury. They play off the now familiar Switch and Save theme with nice production values. Is TV the powerhouse in Private Brand building that it has been for national brands? Or has the evolution of the store as media and the development of the internet and social media changed the rewritten the advertising landscape?
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Sainsbury Sustainable Packaging Initiatives
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John Sainsbury founded Sainsbury’s in 1869; his first store was located on Drury Lane and was a small dairy, selling just butter, eggs, milk and later cheese. Until the mid 1990’s it was Britain’s largest grocery retailer. However, in 1995 it lost the top spot to Tesco and eight years later, in 2003, was pushed into third place by Asda (Walmart). Sainsbury currently has more than 500 stores in the UK .
For an interesting look at the history of Sainsbury take a look at The Sainsbury Archive. The archives are a unique collection of more than 16,000 documents, photographs and objects, which illustrate the history of today’s supermarket chain.
According to the Archive website:
Sainsbury’s early grocery packaging used various elaborate and colorful designs, but common styles and colors can be seen on some labels. By the 1940s, the importance of design to unify the company image was recognized. Alan Sainsbury wrote that:
“Although the quality of the particular food… is what finally counts with the discerning housewife, it should be the aim of the progressive retailer to present his wares in the most attractive dress and, if he sells food, in the most hygienic manner.”
This is certainly an interesting thought from the founder of Sainsbury, it gives a glimpse into the mind of a grocer well before the invention of “Brand Management” Fast forward to today and Sainsbury is featured in the October Edition of Brand Packaging Magazine two Sainsbury products were featured in their first Sustainable Packaging Design Gallery. Below are excerpts from the article.
Sainsbury’s milk
Though it may be some time before the phrase, “Pick up a bag of milk and a loaf of bread on your way home,” becomes the norm, U.K. retailer Sainsbury’s is still betting that a revolutionary new milk packaging system will be a hit with green consumers.
The JUGIT concept is comprised of a recyclable pouch that fits into a specially designed reusable jug. The bags are made from a low density plastic material specifically tested for strength and durability. After the pouch is dropped into the jug and the main body of the lid closed-trapping the top of the bag using secure clips-a spike attachment on the inside of the lid punctures the pouch and forms a no-leak seal. A recloseable spout then flips open for pouring.
The system has the potential to reduce packaging waste by 75 percent. Sainsbury’s is reportedly considering using the bags for its own-brand juice and is also examining alternatives to the wine box, using the same packaging technology. JUGIT concept: Dairy Crest; Injection-molded jug: RPC Group
Sustainability Criteria: Compostable/Recyclable Package; Reusable/Refillable Format; Source Reduced/Lightweighted
SO Organic Wild Rocket salad
Sainsbury also introduced its SO Organic Wild Rocket salad in non-genetically modified, compostable film in select stores last year. The package was developed in response to shopper requests for such products and the retailer’s own goals for sustainability-and it was developed without compromising the product’s shelf life or the package’s performance (particularly the seal).
The unique film is a technical achievement in that it works on moist and damp products like fresh produce and salads; it has industrial compost certification; and it is “progressing well” with home composting testing-achievements that many competitive materials are unable to realize.
Branding is clean and simple, calling out the retailer’s SO Organic identity, but letting the fresh greens take center stage.
Sainsbury’s reports that 90 percent of its SO Organic produce is now available in recycled, recyclable or compostable packaging. The retailer is working to reduce and recycle its packaging materials overall and, as in the case of this film, to help reduce the amount of packaging customers need to discard after shopping at Sainsbury’s. Compostable film: Amcor Flexibles, Flextrus
Sustainability Criteria: Recycled/Renewable Materials; Compostable/Recyclable Package
