English retailer Marks & Spencer has begun a wholesale consolidation of its Private Brand cosmetics as it looks to increase its share of the beauty market, Retail Week reported. A new Private Brand, Perfection, has been launched which replaces cosmetics brands Per Una and Autograph. Perfection consists of 44 products in the health and beauty category. An additional sub brand Perfection Illusions includes an additional seven products. \”Perfection consolidates our cosmetics offer into a single brand, making it easier for the customer to shop,\” said a Marks & Spencer spokesperson. \”The new display and individual formulations ensure this is a professional range at an affordable price.\”
English retailer Marks & Spencer is launching the first Private Brand chocolate packaging that will grow into flowers. The paper packaging, which is impregnated with seeds, will grow into ‘Candytuft’ flowers that are known to attract butterflies. The seeded packaging is being used on the new Private Brand Milk Chocolate Praline Butterflies, which has been launched by M&S for Mother’s Day.
M&S Packaging Expert Helene Roberts says, “We are proud to have put such
innovative food packaging on the UK High Street. These chocolate butterflies are the gift that keeps on giving – once Mum has enjoyed the chocolates, she can plant the seeded paper and then enjoy the flowers and the butterflies that they attract.”
British retailer Marks & Spencer is introducing its own value priced Private Brand netbook, the M&S MSNB-2009 netbook. The Windows XP machine has a 10.2 inch TFT LCD screen and 160GB hard drive, and features 3 USB ports, a 7-in-1 card reader, integrated Wi-Fi and a 1.3 megapixel web camera. It is available in black, navy and pink.
The Marks & Spencer website describes the new netbook in this way:
The M&S MSNB-2009 Netbook is a star performer on the move. Whether you need to catch up on emails or access documents, surf the internet or just want to speed the daily commute by indulging in a little gameplay, this sleek little model is ideal. With the ever popular Microsoft Windows XP™ operating system and a vast array of features including 3 USB ports and a 7-in-1 card reader and integrated Wi-Fi, there\’s very little chance it will ever let you down.
English retailer Marks & Spencer has long been a leader in Private Brands and with their new line of healthy eating ready meals called \’Simply Fuller Longer\’ American retailers will have even more reason to pay attention.
The new brand was developed with expert advice from scientists at the Rowett Institute of Nutrition and Health at the University of Aberdeen. The Rowett Institute is known for its research on effective weight-loss and their work has shown that diets higher in protein result in more effective weight loss as part of a calorie controlled diet.
Although all products in the range are rich in protein, it is not a low carbohydrate diet. All of the meals offer some carbohydrate including beans and vegetables.
There are more than 34 new products including meals, salads and sandwiches. Some of the items include: Coconut and Lime Chicken noodles; Chili con Carne with Sweet Corn; Loch Muir Poached Salmon; Beans and Pasta with a Creamy Dill Dressing; Roasted Chicken Quinoa, Pasta and Tomatoes with a Basil and Parmesan Dressing; and Rare Roast Beef & Stilton Sandwich..
This special edition Private Brand cookie tin celebrates the 125th anniversary of English retailer Marks and Spencer with a unique retro package design from the half Finnish and half English designer Sanna Annuka. Her unique Finnish influenced style is both refreshingly modern and comfortingly historic.
Retailers are fond of talking about Private Brand as a differentiator and this is one intriguing way to accomplish differentiation.