Archive for Marks & Spencer
Private Brands Grow Sweet at Marks & Spencer
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English retailer Marks & Spencer is launching the first Private Brand chocolate packaging that will grow into flowers. The paper packaging, which is impregnated with seeds, will grow into ‘Candytuft’ flowers that are known to attract butterflies. The seeded packaging is being used on the new Private Brand Milk Chocolate Praline Butterflies, which has been launched by M&S for Mother’s Day.
M&S Packaging Expert Helene Roberts says, “We are proud to have put such
innovative food packaging on the UK High Street. These chocolate butterflies are the gift that keeps on giving – once Mum has enjoyed the chocolates, she can plant the seeded paper and then enjoy the flowers and the butterflies that they attract.”
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Surf the Web With A Netbook From Marks & Spencer.
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Image via Wikipedia
British retailer Marks & Spencer is introducing its own value priced Private Brand netbook, the M&S MSNB-2009 netbook. The Windows XP machine has a 10.2 inch TFT LCD screen and 160GB hard drive, and features 3 USB ports, a 7-in-1 card reader, integrated Wi-Fi and a 1.3 megapixel web camera. It is available in black, navy and pink.
The Marks & Spencer website describes the new netbook in this way:
The M&S MSNB-2009 Netbook is a star performer on the move. Whether you need to catch up on emails or access documents, surf the internet or just want to speed the daily commute by indulging in a little gameplay, this sleek little model is ideal. With the ever popular Microsoft Windows XP™ operating system and a vast array of features including 3 USB ports and a 7-in-1 card reader and integrated Wi-Fi, there’s very little chance it will ever let you down.
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“Simply Fuller Longer” with Private Brand.
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English retailer Marks & Spencer has long been a leader in Private Brands and with their new line of healthy eating ready meals called ‘Simply Fuller Longer’ American retailers will have even more reason to pay attention.
The new brand was developed with expert advice from scientists at the Rowett Institute of Nutrition and Health at the University of Aberdeen. The Rowett Institute is known for its research on effective weight-loss and their work has shown that diets higher in protein result in more effective weight loss as part of a calorie controlled diet.
Although all products in the range are rich in protein, it is not a low carbohydrate diet. All of the meals offer some carbohydrate including beans and vegetables.
There are more than 34 new products including meals, salads and sandwiches. Some of the items include: Coconut and Lime Chicken noodles; Chili con Carne with Sweet Corn; Loch Muir Poached Salmon; Beans and Pasta with a Creamy Dill Dressing; Roasted Chicken Quinoa, Pasta and Tomatoes with a Basil and Parmesan Dressing; and Rare Roast Beef & Stilton Sandwich..
Celebrate 125 Years of Marks & Spencer with Private Brand
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This special edition Private Brand cookie tin celebrates the 125th anniversary of English retailer Marks and Spencer with a unique retro package design from the half Finnish and half English designer Sanna Annuka. Her unique Finnish influenced style is both refreshingly modern and comfortingly historic.
Retailers are fond of talking about Private Brand as a differentiator and this is one intriguing way to accomplish differentiation.
Wise Buys Head to head with Waitrose Essentials
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According to an article in the English trade magazine Retail Week, Marks & Spencer has launched a price comparison campaign targeting competitor Waitrose’s Private value Private Brand Waitrose Essentials. Although we have seen many retailers including Loblaw, Food Lion and Costco run this type of compare and save campaign; they have always targeted national brands this Private Brand to Private Brand comparison is a truly interesting strategic move.
The ads use the headline “Price checked against Waitrose Essentials. Quality checked by M&S” and promote Marks & Spencers Wise Buys brand. Products include: cornflakes, baked beans and mince meat.
A Marks & Spencer spokesperson said: “We’ve price-checked our Wise Buys products against the Waitrose Essential range to highlight their exceptional value.
“For example within a basket of 1,200 products M&S is typically 2% cheaper than Waitrose – it’s only right that our customers hear this message loud and clear.”
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Cold Beer, Great Design, Private Brand!
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These comps for the new Marks and Spencer beer line come from the packaging design blog Dieline. The new designs were created by the English agency Brandhouse and include, ales, lagers and ciders launching in store early October. There are three tiers of the design, ranging from basic to premium.
Each label contains a hidden idea relating to the story of the product; it’s worth taking a second look!
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Adventures of Alice. The Private Brand Story.
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A nice Private Brand related blog post from “Adventures of Alice.” Alice is a 24, married living in Edinburgh, Scotland, she grew up in a small town in Virginia graduated from Davidson College. Basically the normal grocery shopper living in overseas and writing a food blog.
I don’t have a problem buying Tesco brand Bran Flakes or Sainsbury’s brand jam, but I think twice about it when I’m in the States, and usually buy the brand names, not store brands. In UK stores, sometimes the only option for an item is the store brand. I feel like it’s the opposite in the USA, that there’s always a brand name, but not always a store brand for every item. Stores like Marks and Spencer ONLY sell their store brand! I’ve seen a lot of blogs with store brand items from Trader Joe’s and Whole Foods, but we didn’t have those stores growing up. We just had Farm Fresh, Food Lion, and Wal-Mart.
Read the entire post: Canned (Tinned) Soups and Brand Names
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Great Holiday Commercials from Across the Sea!
Posted by: | CommentsIt’s Christmas Eve and I probably won’t post again for a few days so I thought I would leave you with a few great Christmas commercials from some European grocers.
A Great Commercial from Waitrose
A unusual, but well done commercial from Delhaize
Very Funny from Tesco
And a fun lifestyle ad from Marks & Spencer
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