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Private Brand Innovates in Sustainability
Private Brand has come along way over the last few years and sustainability has begun to play a significant role for Private Brands and the retailers who own them. Trade publication Brand Packaging features
Read More »Walmarts ASDA Building International Private Brands
Walmart owned European supercenter ASDA is preparing to create international Private Brands that will be sold throughout Walmart’s grocery chains around the world. The first categories to be overhauled will be beer, alcohol, beverages,
Read More »ASDA Debuts Private Brand Asian Clothing Line.
English retailer Asda the subsidiary of Walmart launched a new extension of the Private Brand fashion line George. The new range of Asian clothing comes in direct response to huge demand from Asda customers
Read More »New Private Brand Cereals From ASDA
British supermarket chain and Walmart subsidiary Asda’s recently redesigned its entire selection of Private Brand cereal The redeisign was performed by British packaging branding agency, flb. The Private Brand features a complete range of
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