Archive for England
Private Brands Grow Sweet at Marks & Spencer
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English retailer Marks & Spencer is launching the first Private Brand chocolate packaging that will grow into flowers. The paper packaging, which is impregnated with seeds, will grow into ‘Candytuft’ flowers that are known to attract butterflies. The seeded packaging is being used on the new Private Brand Milk Chocolate Praline Butterflies, which has been launched by M&S for Mother’s Day.
M&S Packaging Expert Helene Roberts says, “We are proud to have put such
innovative food packaging on the UK High Street. These chocolate butterflies are the gift that keeps on giving – once Mum has enjoyed the chocolates, she can plant the seeded paper and then enjoy the flowers and the butterflies that they attract.”
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Private Brand English Liquor from Budgens
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New Private Brand package design work for the British retailer Budgens from the English design firm Pentagram. According to the package design blog Dieline:
“New brand packaging for the Budgens gin, vodka and whisky range. Harry Pearce and his team have been commissioned to redesign the complete brand for Budgens and Londis stores.
The Private Brand has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.
Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.
The text on each label adopts the same layout, which extends across all of the Private Brand products. It is expected that the whole redesign will take a year to roll out.”
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Private Brand Keeps you Dry at Superdrug.
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Some nice Private Brand design from the English design shop Burst. According to the design blog Lovely Package: “The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”
Premium Private Brand Chocolates from Thorntons
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British chocolate company Thorntons was established by Joseph William Thornton in 1911. Annual sales for the chocolatier are over £180 million from nearly 400 stores, around 200 franchises the Internet, mail order and commercial sales. Since the takeover of Cadburys by Kraft, Thorntons is now the largest, independent chocolate and confectionary company in the United Kingdom.
According to an article this week in the Financial Times, “We’ve prioritised growing the Thorntons brand,” said Mike Davies, chief executive. “With Thorntons-branded products, we make a higher margin, rather than with private-label products, so there’s a profit implication.”
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Selfridge High-End Private Brand – The Taste of London
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London-based design firm R Design recently redesigned the Private Brand food line for the high-end English department store Selfridges & Co.
According to a post in lovelypackage.com:
A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Color coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface used was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”
To see more Selfridges Private Brand packaging.
Sainsbury Goes Environmental
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English retailer Sainsbury’s has converted its Private Brand “Basics” canned tomatoes into Tetra Recart paper cartons. They also plan to ship repackaged Private Brand its Basics Cornflakes and Fruit & Fibre cereals in March, the change will eliminate approximately 126 tons of packaging. Sainsbury has already removed the box from its Rice Pops cereals.
Surf the Web With A Netbook From Marks & Spencer.
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Image via Wikipedia
British retailer Marks & Spencer is introducing its own value priced Private Brand netbook, the M&S MSNB-2009 netbook. The Windows XP machine has a 10.2 inch TFT LCD screen and 160GB hard drive, and features 3 USB ports, a 7-in-1 card reader, integrated Wi-Fi and a 1.3 megapixel web camera. It is available in black, navy and pink.
The Marks & Spencer website describes the new netbook in this way:
The M&S MSNB-2009 Netbook is a star performer on the move. Whether you need to catch up on emails or access documents, surf the internet or just want to speed the daily commute by indulging in a little gameplay, this sleek little model is ideal. With the ever popular Microsoft Windows XP™ operating system and a vast array of features including 3 USB ports and a 7-in-1 card reader and integrated Wi-Fi, there’s very little chance it will ever let you down.
“Simply Fuller Longer” with Private Brand.
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English retailer Marks & Spencer has long been a leader in Private Brands and with their new line of healthy eating ready meals called ‘Simply Fuller Longer’ American retailers will have even more reason to pay attention.
The new brand was developed with expert advice from scientists at the Rowett Institute of Nutrition and Health at the University of Aberdeen. The Rowett Institute is known for its research on effective weight-loss and their work has shown that diets higher in protein result in more effective weight loss as part of a calorie controlled diet.
Although all products in the range are rich in protein, it is not a low carbohydrate diet. All of the meals offer some carbohydrate including beans and vegetables.
There are more than 34 new products including meals, salads and sandwiches. Some of the items include: Coconut and Lime Chicken noodles; Chili con Carne with Sweet Corn; Loch Muir Poached Salmon; Beans and Pasta with a Creamy Dill Dressing; Roasted Chicken Quinoa, Pasta and Tomatoes with a Basil and Parmesan Dressing; and Rare Roast Beef & Stilton Sandwich..
Celebrate 125 Years of Marks & Spencer with Private Brand
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This special edition Private Brand cookie tin celebrates the 125th anniversary of English retailer Marks and Spencer with a unique retro package design from the half Finnish and half English designer Sanna Annuka. Her unique Finnish influenced style is both refreshingly modern and comfortingly historic.
Retailers are fond of talking about Private Brand as a differentiator and this is one intriguing way to accomplish differentiation.
Union Jack Private Brandmania at Sainsbury.
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Film director Guy Ritchie and fashion designer Paul Smith were the inspiration behind the new designs for the Sainsbury Classic British Private Brand meals created by the English design firm Blue Marlin.
The new packaging was designed to appeal to the product’s core older customer, but also attract a younger audience.
Blue Marlin shot new pictures of the food on white porcelain and set the food on a table featuring a subtle understated Union Jack tablecloth and the text ‘British Classic’ in a chunky serif typeface.
According to the English Magazine Packaging News: “Imagine a cross between Guy Ritchie and Paul Smith – they are both quintessentially English with a contemporary twist,” said Blue Marlin executive creative director Martin Grimer.
“We’ve taken these sorts of expressions of Britishness and applied them in a foodie way.”
Sainsbury’s has also been able to reduce the amount of packaging for the brand by 25% following the redesign.
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