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Woolworths Launches Local New Zealand Private Brand Cider
A cider produced by renowned New Zealand brewers, the McCashin family, is the first ever Private Brand beer or cider sourced by Australian mega retailer Woolworths from New Zealand, and the retailer says it
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Coles Bests Woolworths In Private Brand Sales
Australian grocer, Wesfarmers Ltd – owned Coles has opened up a significant lead over rival Woolworths in the sale of their Private Brands as it expands its portfolio, according to The Australian. The newspaper
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Woolworths Launches 100 Private Brand Liquors in 6 Months
Australian grocer Woolworths‘ Private Brands are now the second largest supplier of its liquor category with liquor sales for the first half of 2011-12 increasing to $3.6 billion. They launched 100 new own brand
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Private Brands Score Big at the Australian Product of the Year Awards
According to an article in the Australian trade publication Marketing Magazine: A vacuum pack food saver, vegetable smoothies, sweet potato fries and Private Brand deli style chips feature in the Australian Product of the
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Private Brands Grow In Australia
British supermarkets sell three times as much Private Brand products as their Australian counterparts, while in the US, the market is double what it is in Australia. Austalralian retailer Woolworths boss Grant O’Brien unveiled
Read More »Wooworths adds Private Brand Irish Whiskey
Australian retailer Woolworths has launched its latest Private Brand spirit, Finnlaigh Irish Whiskey, named after one of the legendary High Kings of Ireland, Aedh Finnlaigh, who reigned from 861 to 876 AD. Finnlaigh was
Read More »Woolworths Essentials Debuts in South Africa
The South African retailer Woolworths is launching a range of Private Brand basic products called Woolworths Essentials. The first products are available as of mid-March and include food, household cleaning and toiletries. Head of
Read More »Largest Australian Grocer Redesigns Private Brand
In a continuing worldwide trend, of Private Brand expansion, redesign and relaunch Australia’s largest grocer, Woolworths is set to undergo a major redesign. Hulsbosch Strategy & Design who earlier this year created a new
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