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Hip, Hip Hooray! Private Brand Baby From Pams
Pams is New Zealand’s largest Private Brabd, owned and marketed by Foodstuffs Group. In the last few years after a brand and packaging relaunch, Pams has evolved from being an imitator of category leaders, to an
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New Australian TV Show Satirizes Private Brand
A new ABC (Australian Broadcasting Commission) show, The Checkout, will debut tonight focusing on grocery Private Brand products that grow in prominence in the Australian grocery market. The Checkout is a new satirical consumer
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Ikea Wins Valentine’s Day With Free Private Brand Crib
Swedish retailer Ikea’s Australia operation has a imaginative Valentine’s Day promotion that awards a free Ikea brand crib for babies born nine months from today. New parents are simply required to clip the coupon
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Australian Grocer Coles Debuts Simply Less
\Beginning October 10th, Australian health conscious shoppers can enjoy the newest Private Brand from grocer Coles. The new brand Coles Simply Less is a line of healthier products available at everyday prices. Developed by
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Australian Private Brands Drop Slightly
Over the last few years Australia has been a hotbed of Private Brand growth and controversy with manufacturers charging retailers with unfair practices and government officials weighing in on a daily basis. This article
Read More »Australian Grocers Profit With Private Brand Growth
Australian supermarket Private brand sales have soared by 85% in the past five years and will next year account for 25% of the $86 billion Australians spend on groceries, a report has found. Consumers
Read More »Private Brand Drives Profit Increase at Woolworths
Australian grocer Woolworths is likely to increase its impressive profit margins thanks to a streamlined supply chain and its push into Private Brands. The supermarket giant, which has bigger margins than global counterparts including
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Australian Retailers Defend Private Brands in Senate Inquiry
Australian supermarket giants Coles and Woolworths told a Senate inquiry this week that they were not trying to increase sales on Private Brand products at the expense of branded competitors. Coles merchandise director John
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Woolworths Launches Local New Zealand Private Brand Cider
A cider produced by renowned New Zealand brewers, the McCashin family, is the first ever Private Brand beer or cider sourced by Australian mega retailer Woolworths from New Zealand, and the retailer says it
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Coles Bests Woolworths In Private Brand Sales
Australian grocer, Wesfarmers Ltd – owned Coles has opened up a significant lead over rival Woolworths in the sale of their Private Brands as it expands its portfolio, according to The Australian. The newspaper
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