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Australian Retailers Defend Private Brands in Senate Inquiry
Australian supermarket giants Coles and Woolworths told a Senate inquiry this week that they were not trying to increase sales on Private Brand products at the expense of branded competitors. Coles merchandise director John
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Woolworths Launches Local New Zealand Private Brand Cider
A cider produced by renowned New Zealand brewers, the McCashin family, is the first ever Private Brand beer or cider sourced by Australian mega retailer Woolworths from New Zealand, and the retailer says it
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Coles Bests Woolworths In Private Brand Sales
Australian grocer, Wesfarmers Ltd – owned Coles has opened up a significant lead over rival Woolworths in the sale of their Private Brands as it expands its portfolio, according to The Australian. The newspaper
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Woolworths Launches 100 Private Brand Liquors in 6 Months
Australian grocer Woolworths‘ Private Brands are now the second largest supplier of its liquor category with liquor sales for the first half of 2011-12 increasing to $3.6 billion. They launched 100 new own brand
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Private Brands Score Big at the Australian Product of the Year Awards
According to an article in the Australian trade publication Marketing Magazine: A vacuum pack food saver, vegetable smoothies, sweet potato fries and Private Brand deli style chips feature in the Australian Product of the
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Coles & Woolworths Continue to Grow Private Brands
This article comes from the rural Australian newspaper The Land, the details the ongoing growth of Private Brand down under and controversy, which has surrounded it for the last year. Big two push their
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Private Brand – who really benefits?
This piece comes from Sixth Sense the blog of e Australian brand of research provider TNS. Who really benefits from Private Label? There has been significant press coverage recently on the topic of private
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National Brands Come Out Swinging – Down Under
As the economy continues to sputter and economics become increasingly perilous in Europe Private Brands continue to reap the benefit of increasingly savvy shoppers testing the Private Brand waters and discovering the products are
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Australian Government Minister Attacks Private Brand
The war of National Brand vs Private brand has risen to new level this week when Australian industry Minister Kim Carr launched a stinging attack on grocers plans to increase their market share of
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Private Brands Grow In Australia
British supermarkets sell three times as much Private Brand products as their Australian counterparts, while in the US, the market is double what it is in Australia. Austalralian retailer Woolworths boss Grant O’Brien unveiled
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