Sears-Fashion »
Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012
This spring, TV star, entrepreneur and best-selling author Sandra Lee will be launching her exclusive collection of home products, Sandra by Sandra Lee, at Sears and Kmart stores nationwide. The collection – available in
Read More »
Sears Names Brand Licensing Agent for Kenmore, Craftsman and DieHard
Hoffman Estates-based Sears Holdings selected Leveraged Marketing Corporation of America as its exclusive global licensing agent for the company’s Private Brands: Kenmore, Craftsman and DieHard brands. The agreement with LMCA supports Sears’ plans to
Read More »
Sears Names Steve Haber to Lead Home Appliances
Hoffman Estates, Illinois based all American retailer Sears announced yesterday that Steve Haber will join the company as senior vice president and president, Home Appliances. Mr. Haber comes to Sears Holdings from Sony Electronics,
Read More »
Jay Manuel Works Private Brand Attitudes
A little more than a year ago Sears Canada relaunched it’s Private Brand fashion Line Attitudes with the help of Creative Director Jay Manuel of America’s Next Top Model according to a article in
Read More »
Jay Manuel enlists “Top Models” to relaunch Sears Canada Private brand Attitude
Top Model creative director, Jay Manuel enlisted the help of some of his fashionable “Top Model” friends as he made his fashion debut at the helm of the revamped Sears Private Brand “Attitude” at
Read More »Sears Canada Announces “Top Model” Personality Jay Manuel – Creative Director for New Private Brand
Sears Canada enters a new phase in its fashion direction today with the announcement of Jay Manuel as the Creative Director for ATTITUDE Jay Manuel, Sears Private Brand collection. Manuel is well known for
Read More »Private Brands Drive America’s Top Stores
More than 30,000 shoppers found Costco to be top notch among 11 of America’s most popular chain stores, according a recent survey by Consumer Reports and their Private Brand Kirkland’s Signature played a significant
Read More »The Private Brand Movement Begins!
The 2010 Private Brand Movement Conference presented by FUSE will be held September 27-29, 2010 at the Hotel Sax in Chicago. The event is an unprecedented gathering of brand and retail strategists from around
Read More »Private Brand Fashion Takes the Lead at Americas Department Stores
Private and exclusive brands have taken the forefront at many retailers and so it should be no surprise that department stores have begun to use them as powerful tools to attract customers and build
Read More »Private Brand Protege from Sears
This past week I spent four days in New York City with my wife and as always I was on the lookout for Private Brands. Saturday was our big “wander the city day” and
Read More »
