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Private Brand TV Commercial from Belk
A nice Private Brand commercial from Charlotte, NC based department retailer Belk. The spot features their fashion forward young adult Private Brand Red Camel. To learn more about Private Brand at Belk join me
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Belk Takes Private Brand in New Directions
Charlotte, NC -based department store Belk operates 305 department stores in 16 states primarily in the South. Features a portfolio of Private Brands, including Madison, ND-New Directions, Choices, Kim Rogers, J. Khaki, Pro Tour,
Read More »Private Brand Fashion Strategy from Belk
Take a look at this fascinating video posted to Facebook by video production company Video Visions for the Charlotte based department store retailer Belk. The fall 2008 video is an internal PR piece for
Read More »Private Brand Explodes at Belk
So often the Private Brand discussion revolves around packaged goods, grocers and mass merchants so I love to expand the conversation including all types of retailers. I have written about Charlotte, NC based department
Read More »Belk Posts a Slew of Private Brand Jobs
Here is a slew of Private Brand jobs from the regional department store Belk. Belk, Inc. is the nation’s largest privately owned department store company with more than 300 fashion department stores in 16
Read More »Premium Men’s Private Brand Fashion From Belk
This past weekend I found myself wandering the local mall or, more appropriately, being led through the local mall by my wife and kids. As we shopped, I found myself thinking back to my
Read More »Lorena Garcia Says Hi!
I haven’t spoken much of exclusive private brands bu there are many retailers that use this as a significant if sometimes expensive part of their strategy. Target is well known for its many exclusive
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