Archive for Barney's
Simon Doonan is the Cranky Private Brand Elf.
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Barneys New York’s holiday web movie stars many Barney’s Private Brands and its creative director Simon Doonan taking a humorous turn as The Cranky Elf. This is not for every retailer but it definitely captures the essence of Simon Doonan and is a great commercial for Barney’s.
As Simon says, “Have a witty Holiday.”
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Barney’s Has Private Brand In The Bag.
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Private Brands in upscale fashion seem to be all the rage these days and New York premium department store Barney’s is no exception. Barney’s features this Private Brand under their own label called “The Discreet” ($750). According to the blog Bag Snob the bag has a striking resemblance to a designer handbag the Valextra Boston. ($3,170) The blog goes on to say: “Barneys has done an exceptionally good job with their private label bag line, tasteful styles with incredible quality.”
The entire Barney’s New York Private Brand portfolio features more than 900 products ranging from watches to perfume.
