Archive for FASHION
Private Brand Couture From Tesco
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- Image via Wikipedia
English supermarket Tesco is leaping onto the catwalk with its first ever Private Brand couture collection, F&F Couture. The brand will include sixteen items – which will range in price from £40 ($60.17) to £140 ($210.60) and include a sheer printed racer-back vest and a heavily embellished sequin jacket.
According to F Terry Green, chief executive of Tesco clothing in the United Kingdom, said: “This signifies a new era for supermarket fashion. It’s a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we’re so confident that the range will be a success that work has already begun on the autumn/winter range.”
You can get a look at the new Private Brand collection in this video direct from the On Off show at London Fashion Week.
- Watch more Videos at Vodpod.
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JOB: Assistant Brand Manager – Beall’s Department Store
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Brand Manager – Beall’s Department Store
Location: Bradenton, FL
Bealls Department Stores, Inc. operates over 80 stores throughout Florida specializing in clothing, shoes, gifts, housewares & home decor.
Beall’s Department Stores Private Brand Design Studio has an immediate opening for an Assistant Brand Manager. This is a full-time, salaried position, located at our corporate office in Bradenton, Florida. This position reports to the Senior Brand Manager for Men’s and includes direct and extensive interaction with the Buying and Sourcing Teams. There is also interaction with artists to articulate the brand vision in order to create unique, Florida right product and packaging.
Beall’s has excellent benefits, including medical, dental, vision and life insurance, college tuition assistance, and 401K. Come join our outstanding Company!
Job Responsibilities:
- Develop exclusive and unique product lines and packaging for Beall’s Private Brand assortments, while focusing on the Florida consumer.
- Under the direction of a Brand Manager interpret trend, color and fabric forecasts into Private brand products and details that keep Beall’s ahead of the fashion curve.
- Create color cards and seasonal color palettes by brand.
- Create accurate technical flats using Adobe Illustrator on a daily basis.
- Create plaids, stripes, and simple repeats Adobe Illustrator.
- Modify existing vector and rasterized artwork for design use.
- Flexibility to multi-task in a high stress environment and complete task from start to finish.
- For each upcoming season, assist in the development of a trends presentation highlighting Florida right trends, fabrics, technical knowledge of performance fabrics, silhouettes, and colors.
- Create new private brands, when needed, complete with brand mission statement, packaging, and customer profile.
- Understand how to see the merchants vision of a brand.
- Maintain design production timelines that will ensure targeted deliveries for the merchants.
- Work closely with the merchants to establish line-building specifics. Agreement must be made on the number of styles, colors and quantities to be produced.
- Analyze selling history in order to maximize future sales and margins.
- Read WGSN and other online trends service information daily.
- Responsible for detailed PDM packages by style to the sourcing team.
- Responsible for preparation of art components of PDM style sheets to be used by Product Development Managers for sourcing.
- Create product or color story boards as required. Assemble flats with artwork and create line sheets for buyer review.
- Arbitrate and resolve any matters of concern with the buying teams regarding initial design and execution.
- Perform other duties and responsibilities as assigned.
Qualifications:
- College degree is preferred.
- Strong background in textile or apparel design and garment construction.
- Ability to design products based on the Florida consumer’s unique merchandise needs.
- Ability to take charge, as needed.
- Willingness to listen, observe, and learn the product development cycle.
- The ability to thrive in a team oriented environment.
- Must possess excellent written and verbal communications skills.
- Working expert knowledge of Word, Excel, Powerpoint, Illustrator, Photoshop and Gerber Web PDM.
- Fluent in English.
Macy’s Expands Private Brand Fashion Portfolio.
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American mega department store Macy’s will roll out four new fashion Private Brands and two home line expansions this spring. From couture to celebrity designers, the new collections will include:
- Ellen Tracy – women’s better sportswear that is modern and aspirational
- Threads & Heirs – men’s casualwear featuring a capsule collection by couture designers Ruffian
- Kouture by Kimora – of-the-moment looks for young trendsetters
- mstylelab – fashion jewelry and hair accessories for the young contemporary shopper
- Vida for España by Eva Mendes – Private Brand extension to casual Latin-inspired dinnerware
- Martha Stewart Collection – Private Brand extension to mattresses with styles in multiple comfort choices
The new collections will begin arriving in select stores in March and April, and represent the newest examples of outstanding fashion goods at a great value, available only at Macy’s.
Also, just announced for fall 2010 is an exclusive strategic alliance with Kenneth Cole Productions, Inc. under which Macy’s will be the sole department store retailer of the new Kenneth Cole REACTION men’s sportswear line within the United States and its territories.
“Customers come to Macy’s for the best Private Brands and the latest ideas in style. By adding Ellen Tracy, Threads & Heirs, mstylelab, Kouture by Kimora and Kenneth Cole REACTION men’s (fall season) to our exclusive fashion assortments, and by extending into new categories within popular home Private Brands Martha Stewart Collection and Vida by Eva Mendes – we are continuing to offer fresh and interesting merchandise that consumers won’t find in other stores,” said Jeff Gennette, Macy’s Chief Merchandising Officer. “This spring represents one of our strongest seasons of exclusive launches ever.”
NEW EXCLUSIVE FASHION PRIVATE BRAND LAUNCHES
Ellen Tracy
Beginning this March, notable fashion brand Ellen Tracy will begin selling exclusively in 105 Macy’s stores nationwide, with an additional 45 stores to be added in the fall. For the first time, this aspirational fashion brand will offer chic, modern separates at a more affordable price, retailing from $30 to $150 versus $70 to $1500 – an average of 65 percent less. With everything from glamour pieces to the covetable white shirt, the new line for Ellen Tracy delivers fashion that is fit flattering and lifestyle friendly.
Inspired by the everyday woman, the new Ellen Tracy collection represents designer product that addresses the modern woman’s need for dynamic pieces. Designed for a self-assured, independent and spontaneous female, each piece represents a different part of her life. Striking the perfect balance between youthful attitude and grown-up glamour, the Ellen Tracy customer can create a whole wardrobe from this collection. Key items will include your basic white shirt, leggings, slim pants and tunic dresses. Living in the Macy’s better sportswear section, Ellen Tracy will fill a gap between Macy’s Private Brand and bridge classifications. The Ellen Tracy collection will be available in select Macy’s stores and on macys.com.
Threads & Heirs
Available in 200 Macy’s stores nationwide and on macys.com beginning March 2010, the Threads & Heirs collection offers a modern style sensibility and delivers desirable men’s fashion at an affordable price. Produced by LF USA’s Oxford Collections and designed in part by acclaimed luxury designers and New York fashion darlings Ruffian, the Threads & Heirs line reaches the man that expects the latest looks in quality fabrications. Positioned to offer great value, the line consists of tops and jackets ranging from $24 for a t-shirt to $99 for a jacket. Developed to respond to the 20- to 40-something male, Threads & Heirs strikes a chord with the man who cares about what he looks like and is style and label conscious but price sensitive. With a casual sensibility the Threads & Heirs label aims to provide cool style with a slim silhouette and unique trimmings. Threads & Heirs will be available in select Macy’s stores and on macys.com.
Kouture by Kimora
Fashion designer Kimora Lee Simmons will launch a new line – Kouture by Kimora – exclusively at 150 Macy’s stores in March 2010, with another 150 stores to follow in May 2010. Geared toward the global juniors consumer, Kouture by Kimora offers chic fashions aimed at the budget fashionista and provides body-loving looks with all the eye-catching embellishments and fabrications of today’s trends. Vibrant colors and energetic prints reflect Kimora’s signature flair and sense of confidence. Appealing to trend lovers, this youthful brand captures the attention of young women who value styling as much as they do smart spending. Prices range from $24 to $40 with styles including retro jackets, off-shoulder blouses, fun rompers and flirty dresses. Kouture by Kimora will roll out to select Macy’s stores in March and May with more exciting pieces to come in Fall 2010.
mstylelab
mstylelab, a contemporary accessories brand, will launch this April in 150 Macy’s stores nationwide. Merchandised in the junior’s department, mstylelab will offer affordable jewelry and hair accessories ranging from $6 – $40. Created for the young contemporary woman, mstylelab offers stylish product that addresses today’s need for fast fashion at a great price. With trends driving the design sensibility, this collection offers a variety of items from necklaces and earrings to bracelets, rings and headbands. Keeping in mind this customer’s desire for product inspired by trends off of the runway, mstylelab is off-the-chart fashion forward. mstylelab can be found exclusively in Macy’s Junior’s department beginning April 2010.
Kenneth Cole REACTION (for Fall 2010)
The new REACTION men’s sportswear collection will be geared toward cool millennial men with an energetic, downtown sensibility. It will include a special focus on denim, graphic tees, and woven shirts, and will appeal to a younger, more casual and price-conscious consumer than the more sophisticated Kenneth Cole New York collection. This new line will build on the historical success of REACTION at Macy’s in other men’s classifications, including footwear, outerwear, tailored clothing, dress shirts and ties, classification pants, bags and luggage, small leather goods, belts, men’s jewelry, sunglasses and fragrance. With the addition of the men’s sportswear category, REACTION will now be able to offer the Macy’s man a complete lifestyle collection that satisfies his wardrobe needs from work to weekend.
The new collection will launch in September 2010 in 150 Macy’s stores and online at macys.com. It is ultimately slated to grow to 550 doors, consistent with the existing REACTION brand penetration in other categories. The launch will include a roll out of new REACTION shop-in-shops in prime locations in Macy’s stores across the country.
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Joe Fresh Will Run the General Merchandise Show at Loblaw’s
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In a fascinating move Private Brand trailblazers Loblaw’s has appointed the creator of their Joe Fresh Private Brand design guru Joe Mimran to oversee home furnishings, electronics, sporting goods, books, toys and hardware. This is an amazing turn of events for the both Mimran and Loblaw’s and is certainly the first time a prominent designer will lead varied categories from electronics to sporting goods for the Canadian retailer. This article from the Globe and Mail details the announcement and the history of Joe Mimran at Loblaw’s.
Loblaw’s Joe Fresh creator to revitalize merchandise
Joe Mimran managed to do what many thought wasn’t possible: He made grocery giant Loblaw Cos. Ltd. a destination for cheap-chic fashion.
Now Loblaw executives are betting that Mr. Mimran can do for its ailing non-food businesses what he did in its fashion aisles. The design guru, who co-founded the Club Monaco clothier before its was sold to fashion powerhouse Ralph Lauren, developed the Joe Fresh line for the grocer almost four years ago. Today, it is one of Canada’s top apparel brands.
He now has been handed the added responsibility for Loblaw’s other general-merchandise sections, including home furnishings, electronics, sporting goods, books, toys and hardware.
“It is a vote of confidence in him,” said Brian Yarbrough, an analyst at Edward Jones in St. Louis, Mo. “He can definitely help drive the business in some of these other categories. But it would be unrealistic to expect the other categories to be nearly as successful as what we’ve seen out of Joe Fresh.”
Over the past three years, Loblaw has been racing to turn around its supermarket business, squeezed partly by the botched expansion into general merchandise. But the fashion business has been an unlikely silver lining for Loblaw’s controlling Weston family, who recruited Mr. Mimran for his style prowess.
Apparel is appealing because its profit margins can be more than double those of food. But just as food goes stale, fashion also has best-before dates and can cause financial pain if the styles fall flat and have to be cleared at a discount. General merchandise can generate better margins than groceries, although Loblaw needs to draw customers with enticing products.
Now Allan Leighton, president of Loblaw and a long-time adviser to the Westons, has hand-picked Mr. Mimran to help solve the retailer’s non-food problems. Mr. Leighton said yesterday that Mr. Mimran has lit a fire under the Joe Fresh fashion business and can perform similar magic in the other departments.
“He’s got that business cooking on gas,” Mr. Leighton said. “You couldn’t have a better guy than Joe running it because he knows what he’s doing. ” Mr. Mimran has a knack for picking cheap and cheerful styles ranging from $80 wool pea coats to $30 skinny jeans. He sources them overseas at low cost, and refreshes the offerings regularly.
He can borrow from having expanded into home furnishings at Club Monaco, and drawing up plans for the now defunct – but at the time edgy – Caban home decor chain.
Still, Mr. Mimran has hit snags with Joe Fresh that he’ll want to avoid – most of which were tied to Loblaw’s weak merchandising systems, which at times left shelves empty because they were incapable of tracking demand and replenishing stores on time.
The systems have improved, but Mr. Leighton said they still have a long way to go. This year, the company is investing heavily in its supply chain and information technology, although the upgrade will pinch operating profit by about $185-million, executive chairman Galen G. Weston warned yesterday, adding that Loblaw overall faces two of its toughest years ahead.
Loblaw has scaled back its ambitions in some non-food departments and shifted space to food, apparel and health and beauty items. Joe Fresh by last year had become the second-biggest clothing brand in this country by unit sales.
“We really do believe that could be a billion dollar business,” Mr. Leighton said.
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Here is the Fall 2009 Commercial, pretty cool.
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Jean Paul Gaultier Designs Target Private Brand
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Target is partnering with legendary French fashion designer Jean Paul Gaultier as the third designer in a series of Designer Collaborations (Alexander McQueen and Anna Sui), a unique program that features well-established designers who draw inspiration from a collaborative partner, muse or creative element. The exclusive Private Brand Jean Paul Gaultier for Target collection pays tribute to the American woman – celebrating the forces of style both past and present in American pop culture. The affordable collection will launch on Target.com and at select Target stores nationwide on March 7, 2010 and remain available through April 11, 2010.
“Jean Paul Gaultier is a fashion icon who is known to push boundaries and create inspiring, yet timeless designs,” said Trish Adams, senior vice president, Target. “Target is honored to partner with such a renowned designer, and to bring Gaultier’s craftsmanship and creativity to women across the country, at a great value.”
Jean Paul Gaultier has long been known as the enfant terrible (bad boy) of fashion. At the age of 18, with no previous formal training, he was hired as a design assistant for Pierre Cardin in Paris after sending his promising sketches to the designer in the mail. Six years later, after working at the design houses of Jacques Esterel and Jean Patou, Gaultier launched his first womenswear collection in Paris. In the 1990s, Gaultier became globally famous for the costumes he designed for Madonna’s world tours, constructing cone bra corsets and skintight black suits. More success followed when Gaultier began his haute couture collection in 1997 which is known for its meticulous design and craftsmanship. In 2000, the CFDA presented Gaultier with the prestigious International Award and three years later he became the designer at the French luxury house Hermès, replacing Martin Margiela, one of his former apprentices.
Known for designing bold and daring couture collections as well as costumes and dresses for music and movie superstars worldwide, Gaultier developed his Target collection based on the iconic American woman and the cultural forces that influence American style both past and present. By creating a fusion of style – Rock n’ Roll chic, Hollywood glamour, bold Hip-Hop attitude and Punk alternative trends – Gaultier’s collection is a celebration of how American women have revolutionized fashion over the decades.
“My collection with Target pays homage to the wide range of personalities that make up the diverse styles of American women,” said Jean Paul Gaultier. “From ingénue to rock ‘n roll, this collection celebrates women of all ages and a host of distinctive, iconic American styles.”
Jean Paul Gaultier for Target captures the essence of American pop-culture fashion with a collection of spring sportswear staples that juxtapose Gaultier’s French touch of wit and charm. Lazer-cut embroidery, poplin and mesh are woven throughout the collection, providing rich texture on flirty silhouettes, while classic shapes get intricate details and pops of bold colors for modern flair. Ranging in price from $17.99 -$199.99, this line of seasonal, affordable must-haves includes high-waisted pants and shorts, mini skirts, strong-shoulder jackets, cropped tanks and swimwear that women everywhere will covet.
Gaultier’s signature Breton-inspired stripes add nautical charm to a sleeveless crewneck tee with anchor graphic and a navy and cream striped tank dress. A criss-cross bandage nylon dress exudes modern glamour while a halter neck A-line dress defines old-Hollywood lady-like appeal. Women will rock n’ roll in a cropped two-tone motorcycle leather jacket with zipper detailing that adds a tough chic topper to spring’s lightweight dresses. Hip-hop takes center stage with a fitted dress featuring suspender straps and cropped open shoulder knit tops with drawstring waist. The season’s menswear trend shines through on a poplin black and white button-down sleeveless shirt dress with coordinating long-sleeve cropped shrug, while pinstripes find their way on paper-bag waist pants and a short-sleeve double-breasted blazer. Gaultier shows punk rebellion by adding a mix of exotic tattoo-inspired graphic prints to mesh leggings and wrap cardigans as well as swimwear; boy-shorts and halter bikini tops go from tattoo edgy to feminine floral.
Jean Paul Gaultier for Target celebrates the many iconic evolutions of American fashion through the decades, making designer fashion for every woman at affordable prices.
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Belk Posts a Slew of Private Brand Jobs
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Here is a slew of Private Brand jobs from the regional department store Belk. Belk, Inc. is the nation’s largest privately owned department store company with more than 300 fashion department stores in 16 contiguous Southern states and sales totaling $3.8 billion in its past fiscal year. The company seeks to be the department store of choice in each community it serves by providing superior service and merchandise that meets customers’ needs for fashion, value and quality.
Job Description
Belk, Inc is seeking candidates for the position of Product Manager. This position is responsible for creating quality private brand merchandise for Belk. They serve as the liason between Buyers, QA, the Trend Merchandiser, and the Sourcing Manager. They work closely with Buyers and DMM’s to determine the role of private brands in the assortment. They spec and design private brand merchandise and coordinate production with sourcing and technical.
Specific responsibilities include:
- Maintaining an ongoing dialogue with Buyers and DMM’s to share information on current and future product development needs
- Facilitating the refinement of product design, specifications and costs
- Supervising all contacts on private label merchandise including garment specifications, packaging and labeling specifications, and quality control information (with QC team)
- Managing product flow and delivery dates to ensure merchandise arrives in accordance with corporate time and action calendar
- Shopping the market, visiting Belk stores and shopping competitors (with the Trend Merchandiser)
Essential Functions
Behavioral Traits:
- Strong fashion sense and the ability translate merchant/ market input into highly salable products
- High degree of creativity
- Outstanding communication skills
- Willingness to be flexible in developing and modifying product to suit merchant/ customer needs
- Exhibits effective leadership by:
- Maintaining professionalism in work relationships and habits,
- Providing direction, counseling and coaching to staff
- Developing creative solutions to business issues
- Ability to work effectively with Buyers and DMM’s
Management Practices and Business Applications:
- Coordinate the development of private brand product that meets merchant needs and required quality specifications
- Develop production flow charts on programs with factories and vendors to ensure compliance with the corporate time and action calendar. Coordinate with Sourcing Manager
- Work with outside design agency to develop sketches and specs of private brand merchandise
- Create print/ color assortment by brand for each season
- Define the number and quantity of packs
- Ensure that all product materials are shipped to the appropriate factories to avoid production delays
- Track and monitor private brand shipments to ensure delivery in accordance with corporate time and action calendar
- Maintain accurate records of all style components including fabric swatches, color standards, print work, trims labels and specs
- Shop all competition in appropriate markets to benchmark Belk private brands versus the industry
Job Requirements
Education & Experience
- Four year college degree
- 5+ years of product design experience
- Excellent communication, problem-solving and delegation skills
- Excellent analytical and reasoning skills
- Strong leadership, motivational abilities
Physical Skills
- Available and able to travel
- Able to see and distinguish colors
Reports Directly To:
VP – Product Development
Senior Product Manager
Supervises:
Associate Product Manager
Assistant Product Manager
Merchandise Assistant
Private Brand Assistant Product Manager
Belk, Inc is seeking candidates for the position of Assistant Product Manager. This position is responsible for assisting the Product Manager in creating quality private brand merchandise for Belk. They serve with the Product Manager as the liaison between BSS and QA, the Trend Merchandiser, and the Sourcing Manager. They work closely with BSS market reps and DMM’s to determine the role of private brands in the assortment. They assist in spec and design private brand merchandise and coordinate production with sourcing and technical. Specific responsibilities include, assisting the Product Manager in the following:
Job Description
- Maintaining an ongoing dialogue with BSS and division merchants to share information on current and future product development needs.
- Facilitating the refinement of product design, specifications and costs.
- Supervising all contacts on private label merchandise including garment specifications, packaging and labeling specifications, and quality control information (with QC team).
- Managing product flow and delivery dates to ensure merchandise arrives in accordance with corporate time and action calendar.
- Shopping the market, visiting Belk Stores and shopping competitors (with the Trend Merchandiser).
Essential FunctionsBehavioral Traits:
- Strong fashion sense and the ability translate merchant/ market input into highly salable products.
- High degree of creativity.
- Outstanding communication skills.
- Willingness to be flexible in developing and modifying products to suit merchant/customer needs.
- Exhibits effectives leadership by:
- Maintaining professionalism in work relationships and habits
- Providing direction, counseling and coaching to staff
- Developing creative solutions to business issues
- Ability to work effectively with BSS and Division merchants.
Management Practices and Business Applications:
- Coordinate the development of private brand product that meets BSS merchants needs and required quality specifications.
- Develop production flow charts on programs with factories and vendors to ensure compliance with the corporate time and action calendar. Coordinate with Sourcing Manager.
- Work with outside design agency to develop sketches and specs of private brand merchandise.
- Coordinate with CAD Designer to create print/ color assortment by brand for each season.
- AI (Animated Images) maintenance, including managing item summary, PO’s and cost sheets, and generating and updating prepacks.
- Consolidate BSS market rep placements into company-wide production orders.
- Ensure that all product materials are shipped to the appropriate factories to avoid production delays.
- Track and monitor private brand shipments to ensure delivery in accordance with corporate time and action calendar.
- Maintain accurate records of all style components including fabric swatches, color standards, print work, and trim labels and specs.
- Shop all competition in appropriate markets to benchmark Belk private brands versus the industry.
- Complete competitive shopping reports on key items/categories.
Position Requirements
- Four year college degree
- 2-3 years of product design experience
- Excellent communication, problem solving and delegation skills
- Excellent analytical and reasoning skills
- Strong leadership, motivational abilities
Physical
- Available and able to travel
- Able to see and distinguish colors
Reports Directly to: Product Manager
Private Brand Designer
Job Description
Belk, Inc is seeking candidates for the position of Private Brands Designer. This position is responsible for designing, developing and executing product designs that achieve Belk’s Private Brand objectives, and overall product strategy. Participate in research and development of seasonal trends and ensure that designs meet merchant line plans, assortment strategies, price points, and overall creative direction.
- Strong fashion sense and ability to translate merchant/ market input into highly salable product.
- Create and present design concepts to Product Management, Merchant Teams, Trend Department, Technical Design and Vendor partners.
- Create development sketches for new private brand styles.
- Apply understanding of design process and Private Brands/Merchant’s business objectives to ensure consistency and drive financial results.
- Collaborate with Product Management, Overseas Offices, Merchandising, Trend Department, Textile Design, Technical Design/QA, and Vendors to achieve product execution and maintain design integrity.
- Produce cohesive product presentations to sell concept to entire team, including boards, tear sheets and samples.
- Evaluate all meeting and production samples with extended Private Brand team.
- Participate as a member of Private Brand team for continual improvement of product.
Other Duties and Responsibilities
- Develop relationships and interact with extended Private Brand teams, extended Merchandising teams, Trend Director, Overseas Offices, and vendors to exchange ideas, leverage expertise and streamline the process.
- Ability to travel as necessary.
Job Requirements
- BS, BA in Fashion Design, Fine Art or related field.
- 5 years experience in related field, or equivalent experience.
- Demonstrated creative ability.
- Knowledge of design and product development processes.
- Presentation and organizational skills.
- Proven design expertise in a given category.
- Commercial sense and market knowledge.
- Strong listening skills and experience assimilating product feedback.
- Ability to prioritize and manage workload with multiple deadlines.
- Demonstrated proactive thinking and problem solving ability; team player.
- Ability to research and apply market/trend information.
- PC skills, knowledge of design related computer system.
Reports Directly to: Director of Private Brand Design
Ne-Yo’s Private Brand Hero – Alfani Red
Posted by: | CommentsGrammy Award-winning R&B singer/songwriter Ne-Yo is the spokesperson for Macy’s contemporary Private Brand Alfani Red! If you are not familiar with Neo check out the video, he is cool, in an old school, retro way that simultaneously evokes Motown and today. If Marvin Gaye or Sam Cook where alive and working this is what they would look like.
Earlier this month Macy’s sponsored a Listening Party for Ne-Yo’s new song, “Heroes.” The party was held at the Simyone (SL) Lounge a trendy NYC club in the Meatpacking District. The Party featured models wearing the latest Alfani Red collection as well as Ne-Yo mingling and enjoying the crowd. The new song is available for FREE download on Macys.com in support of the RESPECT! campaign. For every song downloaded from February 1 – March 31, 2010, Alfani will make a $1 donation, up to $50,000, to the RESPECT! campaign to end relationship violence.
Bravo Macy’s this is a nice tie in, a great way to engage your customers and help the community.
Here is Ne-yo performing the song on Letterman.
Urban Outfitters in Tight with Private Brand
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Some nice work from Dan Gneiding a senior graphic designer at Urban Outfitters. Dan is a sometimes adjunct professor at Philadelphia University and has a portfolio and freelance website called grayhood.
Take a look at the new packaging for tights he created for Urban Outfitters. Brown kraft boxes with a brightly colored paper band. If you are unfamiliar with Urban Outfitters stop in your local store, this fits the aesthetic perfectly.
and socks to boot!
Urban Outfitters & the Smell of Private Brand
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Private Brands come in all shapes and sizes and this beautiful design by Maesa Studio for Urban Outfitters proves that elegance can also come at a value.
“Aspirational” Shoppers Look To Private Brand Fashion.
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This article from the Boston Globes website boston.com presents an interesting snapshot of the “aspirational” middle class shopper with luxury tastes although it is focused on fashion it is relevant to many channels and categories. Whether the “aspirational” shopper is choosing high dollar handbags, specialty foods or high dollar electronics they are looking for a value. If Private Brands can fill that need/desire they can reach new customers and create loyalty.
Are your brands up to the challenge?
The following is an excerpt from that article.
As recession stops splurges, luxury retailers retool
Liz Wyman is done splurging on indulgences like a $300 leather Michael Kors bag and a pair of $575 black suede Cole Haan boots.
Instead, the 46-year-old state lawyer in Maine is scrimping however she can, tossing out catalogs from Neiman Marcus and avoiding Saks and Nordstrom at all costs. With her income eroding, she says, “I have to walk away.’’
Wyman is emblematic of the “aspirational shoppers’’ – middle-class consumers with luxury tastes – who have disappeared during the Great Recession. Their newfound frugality has contributed to an estimated 16 percent plunge in luxury spending over the past year, according to a report by Bain & Co.
But retailers are not giving up so easily; they are trying to rekindle middle-class America’s love affair with luxury by working with designers to create lower entry prices for high-end brands like Gucci and Christian Dior.
Steve Sadove, chief executive of Saks, said his company is promoting a private-label men’s collection that offers upscale garments like cashmere sweaters for hundreds of dollars less than designer brands. And the chain, which saw sales drop about 15 percent last year, is also featuring exclusive designer lines with lower prices, including one from Zac Posen. Although Posen’s namesake runway label costs $900 to $6,000, Z Spoke, made just for Saks, will start at about $80 for a T-shirt.
“The aspirational customer, if they are shopping, is looking for value,’’ Sadove said.
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