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Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

myprivatebrand April 30, 2012 0

This spring, TV star, entrepreneur and best-selling author Sandra Lee will be launching her exclusive collection of home products, Sandra by Sandra Lee, at Sears and Kmart stores nationwide. The collection – available in

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Sears Names Brand Licensing Agent for Kenmore, Craftsman and DieHard

Sears Names Brand Licensing Agent for Kenmore, Craftsman and DieHard

myprivatebrand April 5, 2012 0

Hoffman Estates-based Sears Holdings selected Leveraged Marketing Corporation of America as its exclusive global licensing agent for the company’s Private Brands: Kenmore, Craftsman and DieHard brands. The agreement with LMCA supports Sears’ plans to

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Sears Names Steve Haber to Lead Home Appliances

Sears Names Steve Haber to Lead Home Appliances

myprivatebrand March 23, 2012 0

Hoffman Estates, Illinois based all American retailer Sears announced yesterday that Steve Haber will join the company as senior vice president and president, Home Appliances. Mr. Haber comes to Sears Holdings from Sony Electronics,

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Macys & Private Brand Every Day Value”

Macys & Private Brand Every Day Value”

myprivatebrand February 27, 2012 0

In a move that certainly appears to be a reaction to the announcement this month by, Plano, Texas-based JCPenney that they would adjust their pricing and promotional strategy and eliminate the high-low prices they

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A Interview With Tim Adams Chief Private Brands Officer, Macy’s

A Interview With Tim Adams Chief Private Brands Officer, Macy’s

myprivatebrand February 22, 2012 0

Earlier this month Dale Gauthreaux, Director of The Institute for Leadership Advancement at the University of Georgia’s  Terry College of Business had the opportunity to film this one on one interview with Timothy M.

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David Beckham, Six Pack Abs & Private Brand Underwear

David Beckham, Six Pack Abs & Private Brand Underwear

myprivatebrand February 2, 2012 1

David Beckham’s debut Private Brand Bodywear collection for fast fashion retailer H&M has quality and longevity at its core. This first collection introduces nine underwear styles for men, which will go on to form

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Macy’s Brings Private Brands to ShopNBC

Macy’s Brings Private Brands to ShopNBC

myprivatebrand January 31, 2012 0

New York based national department store Macy’s will debut four of its home brands from its Private Brand portfolio on ShopNBC beginning Saturday, February 11th at 7pm ET. Through this initiative, a select assortment

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Macys Sues Martha Over Penneys

Macys Sues Martha Over Penneys

myprivatebrand January 25, 2012 0

New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an

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Macy’s Sues Martha Over Penneys

Macy’s Sues Martha Over Penneys

myprivatebrand January 25, 2012 0

New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an

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Kohl’s Opens West Coast Private Brand Design Office

Kohl’s Opens West Coast Private Brand Design Office

myprivatebrand January 15, 2012 0

The Wisconsin-based Middle America department store Kohl’s announced it would open a West Coast design studio in Santa Monica, California. The 6,000-square-foot facility at 2700 Colorado Avenue is located in the heart of the

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