Categories
Rite Aid

RiteAid Celebrates National Ice Cream Day With Private Brand

\"\"When President Ronald Reagan created National Ice Cream Day in 1984, Thrifty Ice Cream was already a long established California tradition. Nearly three decades later, Rite Aid\’s private brand Thrifty Ice Cream is ready to help Californians celebrate National Ice Cream Day this July 17 with a new lineup including new flavors and varieties such as the brand\’s first ever nonfat frozen yogurt and take-home pint containers.

\”Thrifty Ice Cream has long been a high-quality, affordable ice cream with a loyal fan base with a uniquely Californian history,\” said Ron Simmer, General Manager of the Thrifty Ice Cream plant in El Monte, Calif. \”Rite Aid is proud to unveil the new lineup as the latest in the still-evolving Thrifty tradition.\”

The new Thrifty Ice Cream lineup is available now in nearly all California Rite Aid stores and includes:

  • Nonfat frozen yogurt available at the nostalgic hand-dipped ice cream counters in nearly 500 California Rite Aid stores. Frozen yogurt is available in vanilla with more flavors coming soon.
  • Take home pint containers that, for $2.29 each, are less than half the price of many national competitors. Pints are currently available in four flavors with more debuting soon.
  • Birthday Cake ice cream sandwiches that keep the party going with the festive flavor that debuted in 2010 to celebrate Thrifty\’s 70th birthday. This vanilla-wafer sandwich is one of four available flavors.

New flavors include:
Although some flavors come and go, long-running hits include Chocolate Malted Krunch, Butter Pecan, Mint N Chip, and Rocky Road. Every year there are several limited availability feature flavors among the approximately 25 total flavors. In July, customers can try the new sherbet-based Apricot and Mango, which will be followed by new Key Lime Cheesecake in August. Circus Cookies, the pink-and-white-iced feature flavor from April, is joining the regular flavor lineup due to popular demand.

Thrifty Ice Cream has been winning gold medals at the Los Angeles county fair every year since 1952. All Thrifty Ice Cream is made with Real California Milk, and many of the ice cream recipes have remained the same for 50 years. The Thrifty Ice Cream tradition began in 1940, when the first production plant opened in Hollywood, Calif. In 1976, the plant relocated to El Monte, Calif., where it remains.

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Categories
Rite Aid

Riteaid CEO Commits to Continued Private Brand Growth

\"\"Yesterday, drug retailer Rite Aid conducted its Q1 2012 earnings call with John Standley – Chief Executive Officer, President, Director and Member of Executive Committee presenting an overview of their first quarter results and discussing their business. As well as Frank Vitrano, Chief Financial/Chief Administrative Officer discussing the key financial highlights and fiscal 2012 outlook.

Private Brand and the continuing deployment of their new Private Brand portfolio architecture played a prominent role in the quarter’s accomplishments.

According to Standley:

Other key accomplishments during the quarter include the continued rollout of our new private brand architecture. We now have over 1,200 items converted, and we\’re on track to have 22 items in these brands this fiscal year. For the quarter, our private brand penetration increased to 15.6% from 15.3% last year.

Later in the question and answer portion of the call Joseph Stauff – from Susquehanna Financial Group, LLLP posed a Private Brand related question.

Joseph Stauff :Great. Final question, your private label proportion, it\’s been about 16%, I guess, for the last couple quarters. I mean, is it fair to assume that, that proportion is going to go up? Or would you think it\’s somewhat capped here?

John Standley: No, we expect private label to continue to grow. We continue to invest in private label. We\’ve got a redesign of our brand architecture that\’s rolling out during this year. We\’ve got a lot of new packaging in the store. We\’ve done a lot to reposition it from a pricing and promotional perspective. And so I think it\’s going to continue to gain traction and grow as we go forward.

Read the transcripts of the entire call.

\"\"
Categories
2011 Rite Aid

PB CAREERS: Director, Private Label – Riteaid

\"\"Camp Hill, PA 17011

Summary
The primary purpose of this position is to oversee the system development of the company brand product for marketing, business planning, and strategic integration within the Category
Management department, inclusive of managing the assortment, sales, markdowns, margins, net profit and inventory of the company brand product. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate
policies and applicable laws.

Essential Duties and Responsibilities
The associate is responsible for the functions below, in addition to other duties as assigned:

  • Provide strategic direction, processes and information for the purpose of increasing category sales and profit for the company brand products
  • Evaluate and implement new business processes for the purpose of establishing competitive differentiation
  • Interact with supplier community for product assortment selection and development
  • Manage the company brand advertising to include assortment, product mix, sales and gross margins
  • Design and implement decision-making tools that utilize internal and external business and consumer data
  • Develop assortment plans by product group and develop off-shelf promotions
  • Create and manage the company brand sales plans by reviewing actual weekly, monthly and quarterly sales results
  • Develop and implement the company brand product line business strategies
  • Participate in supplier trade shows, conferences, and supplier advisory board meetings

Other Skills, Abilities, and/or Training

  • Minimum age of 18 years old due to Education/Experience requirement and business travel
  • Ability to pass drug test
  • Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated
  • Ability to preserve confidentiality of information
  • Ability and willingness to move with purpose and a strong sense of urgency
  • Ability to work weekends on an occasional basis
  • Ability to work extended days on a frequent basis
  • Ability to work day or evening hours
  • Accuracy and attention to detail
  • Ability to organize and prioritize a variety of tasks/projects
  • Familiarity with industry/technical terms and processes
  • Ability to work within strict time frames and resolute deadlines
  • Proficiency with the Microsoft Office Suite (Word, Excel, PowerPoint, Internet Explorer, and Outlook). Ability to work within strict time frames and resolute deadlines

Certificates, Licenses, And/Or Registrations
This position requires a valid driver\’s license for business travel.

Bachelor\’s degree (BA/BS) in Business or Marketing, plus a minimum of five (5) years\’ experience in market analysis, merchandising concepts, consumer data, and category management

If interested, please apply online at http://track.tmpservice.com/ApplyClick.aspx?id=1128007-1789-3972

Categories
2011 Rite Aid

PB CAREERS: Director, Private Label – RiteAid

\"\"Director, Private Label
Req. #:
10501
State:
Camp Hill , PA
Category:
Corporate – Category Management / Marketing / Merchandising

Job Description:
Summary
The primary purpose of this position is to oversee the system development of the company brand product for marketing, business planning, and strategic integration within the Category

Management department, inclusive of managing the assortment, sales, markdowns, margins, net profit and inventory of the company brand product. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate

policies and applicable laws.

Essential Duties and Responsibilities
The associate is responsible for the functions below, in addition to other duties as assigned:

  • Provide strategic direction, processes and information for the purpose of increasing category sales and profit for the company brand products
  • Evaluate and implement new business processes for the purpose of establishing competitive differentiation
  • Interact with supplier community for product assortment selection and development
  • Manage the company brand advertising to include assortment, product mix, sales and gross margins
  • Design and implement decision-making tools that utilize internal and external business and consumer data
  • Develop assortment plans by product group and develop off-shelf promotions
  • Create and manage the company brand sales plans by reviewing actual weekly, monthly and quarterly sales results
  • Develop and implement the company brand product line business strategies
  • Participate in supplier trade shows, conferences, and supplier advisory board meetings

Experience / Requirements:
Other Skills, Abilities, and/or Training

  • Minimum age of 18 years old due to Education/Experience requirement and business travel
  • Ability to pass drug test
  • Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated
  • Ability to preserve confidentiality of information
  • Ability and willingness to move with purpose and a strong sense of urgency
  • Ability to work weekends on an occasional basis
  • Ability to work extended days on a frequent basis
  • Ability to work day or evening hours
  • Accuracy and attention to detail
  • Ability to organize and prioritize a variety of tasks/projects
  • Familiarity with industry/technical terms and processes
  • Ability to work within strict time frames and resolute deadlines
  • Proficiency with the Microsoft® Office Suite (Word, Excel, PowerPoint, Internet Explorer, and Outlook). Ability to work within strict time frames and resolute deadlines

Certificates, Licenses, And/Or Registrations
This position requires a valid driver\’s license for business travel.

Education:
Bachelor\’s degree (BA/BS) in Business or Marketing, plus a minimum of five (5) years\’ experience in market analysis, merchandising concepts, consumer data, and category management

Apply for this job:

Categories
2011 Rite Aid

PB CAREERS: Director, Private Label – RiteAid

\"\"Director, Private Label – Riteaid
Camp Hill, Pennsylvania

Job Description:
Summary

The primary purpose of this position is to oversee the system development of the company brand product for marketing, business planning, and strategic integration within the Category

Management department, inclusive of managing the assortment, sales, markdowns, margins, net profit and inventory of the company brand product. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate policies and applicable laws.

Essential Duties and Responsibilities
The associate is responsible for the functions below, in addition to other duties as assigned:

  • Provide strategic direction, processes and information for the purpose of increasing category sales and profit for the company brand products
  • Evaluate and implement new business processes for the purpose of establishing competitive differentiation
  • Interact with supplier community for product assortment selection and development
  • Manage the company brand advertising to include assortment, product mix, sales and gross margins
  • Design and implement decision-making tools that utilize internal and external business and consumer data
  • Develop assortment plans by product group and develop off-shelf promotions
  • Create and manage the company brand sales plans by reviewing actual weekly, monthly and quarterly sales results
  • Develop and implement the company brand product line business strategies
  • Participate in supplier trade shows, conferences, and supplier advisory board meetings

Experience / Requirements:
Other Skills, Abilities, and/or Training

  • Minimum age of 18 years old due to Education/Experience requirement and business travel
  • Ability to pass drug test
  • Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated
  • Ability to preserve confidentiality of information
  • Ability and willingness to move with purpose and a strong sense of urgency
  • Ability to work weekends on an occasional basis
  • Ability to work extended days on a frequent basis
  • Ability to work day or evening hours
  • Accuracy and attention to detail
  • Ability to organize and prioritize a variety of tasks/projects
  • Familiarity with industry/technical terms and processes
  • Ability to work within strict time frames and resolute deadlines
  • Proficiency with the Microsoft® Office Suite (Word, Excel, PowerPoint, Internet Explorer, and Outlook). Ability to work within strict time frames and resolute deadlines

Certificates, Licenses, And/Or Registrations
This position requires a valid driver\’s license for business travel.

Education:
Bachelor\’s degree (BA/BS) in Business or Marketing, plus a minimum of five (5) years\’ experience in market analysis, merchandising concepts, consumer data, and category management

Apply for this job online

\"\"