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Rite Aid

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Rite Aid Introduces Thrifty Greek-style Nonfat Frozen Yogurts

Private Brand News From Wall Street

Rite Aid Promotes Private Brands in Flyer

Rite Aid To Add Save-A-Lot A Private Brand Match Made in ?

PB CAREERS: Director, Private Label – RiteAid

Private Brand’s Dramatic Shift!

Rite Aid Reports 2.3% Private Brand Penetration Increase

Rite Aid To Add Save-A-Lot A Private Brand Match Made in...

PB CAREERS: Director, Private Label – RiteAid

RiteAid Celebrates National Ice Cream Day With Private Brand

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

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My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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