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Duane Reade To Promote Private Brand With “Show Us Some Leg” Facebook Campaign
Walgreens owned, NYC-based drugstore Duane Reade has announced a seven-week social media campaign to raise awareness of Duane Reade Private Brand hosiery products—produced by Doris Hosiery Mills. The campaign will help New Yorkers find
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A Closer Look at Walgreens New Private Brand – Ology
Late last week (Nov. 1)I ran the story, “Walgreens Launches New Private Brand & New Magazine” which was a first look at the retailers new Private Brand Ology and their new advertorial magazine “Happy
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“2 Home Run Challenge” With Duane Reade
New York-based, Walgreens-owned drugstore Duane Reade announced a new Private Brand promotion “2 Home Run Challenge.” When the New York Mets hit two home runs in a single game the retailer will publish a
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2012 Duane Reade VIP Blogger Contest
New York based drugstore Duane Reade continues to push the envelope with its gorilla, viral and social media promotions with a new Duane Reade VIP Bloggers program announced on their Facebook page and the
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The Duane Reader – “Nice!”
This month’s edition of the iconic New York drugstore, now Walgreens owned Duane Reade’s shopper magazine “The Duane Reader” focuses twenty pages of wit and wisdom primarily on Private Brand. New York based branding
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Private Brands Star for the Holidays in the Duane Reader
Walgreens owned, New York centered drugstore chain Duane Reade is gearing up for the holiday season with the upcoming release of its in-store publication: The Duane Reader Holiday Edition 2011. “The Duane Reader is
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Duane Reade & Good & Delish Invade Wall Street
On Wednesday, the New York-based Walgreens-owned ubiquitous drugstore Duane Reade opened its new flagship store bring the brand vision “New York Living Made Easy” to life in a vibrant neighborhood that is establishing its
Read More »Duane Reade Reinvents DR Delish as Good & Delish
This past week Walgreens owned New York drug store Duane Reade invited its Facebook fans to “Take a peak at our new line of Good & Delish products” the announcement signaled the conversion of
Read More »NRF Stores Features Duane Reade and My Private Brand
The March edition of NRF Stores magazine the official magazine of the National Retail Federations features an in depth look at the transformation of New York City based drugstore Duane Reade including analysis from
Read More »A Closer Look At Duane Reade’s Growlers
A few weeks ago The New York Times featured and article on Duane Reade and their introduction of Private Brand growlers at the newest Brooklyn store. The following is an excerpt from the article
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