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CVS & Walgreens Promote Private Brands
This week Private Brands play central roles at the two largest drug retailers in the country. Number one Walgreens ($63.34 billion) and number two CVS Caremark — ($55.36 billion) both feature their Private Brands
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National Brands, Private Brands and the Quality Imperative
This past week the New York Times ran a lengthy and detailed article on the troubles of the CPG giant Johnson & Johnson titled, “Can Johnson & Johnson Get Its Act Together?” The article
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Brighter Smiles, Whiter Teeth: CVS Private Brand
Private Brand has made its way into virtually every category of retail, with a few notable exceptions, I always look for toothpaste and deodorant and condoms. So I was excited to discover multiple toothpaste
Read More »Premium Private Brand Chocolate Taste Inspiration
A few days after my recent post on the CVS Private Brand canned chips I discovered a remarkably similar if not identical product at my local Food Lion. Only at Food Lion the chips
Read More »Private Brand Chips Take on The Mustached Man at CVS
National Brand Equivalent products have become the norm for most mid tier Private Brands in Grocers, so it is no surprise to see Private Brand chips, cookies, cereals and soups competing head to head
Read More »‘Baby’ steps for Walmart
The gigantic retailer has given birth to a new member of is 10-year-old Parent’s Choice Infant Formula – an exclusive brand manufactured by PBM Nutritionals in Georgia, Vermont and Covington, OH. It was announced
Read More »CVS Uses Coupons to Promote Private Brand.
This week CVS Savings Central on CVS.com features coupons for more than twenty CVS private brand products. Coupons have traditionally been the realm of national brand so it is exciting to see CVS us
Read More »JOBS: Three Strategic Pricing Analysts -CVS – Relocation Available
Woonsocket, Rhode Island CVS Caremark (Fortune 19) is beginning to search for 3 Strategic Pricing Analysts to partner with our merchandising team. Two of the positions require very strong Excel and Access skills to
Read More »Office Depot Promotes Private Brand Printer Ink On BOGO
Since launching it’s Private Brand ink cartridges Office Depot has continually tried to build share in this highly competitive category. This aggressive price promotion squarely pits the Private Brand against the National Brand in
Read More »Super Saver Lillian Private Brand Goddess?
I love my Double Bucks! – Watch more Videos at Vodpod. Over the last few CVS has been running this campaign in support of their Double Bucks promotion in surprisingly high rotation. I can’t
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