CVS drug/beauty

CVS Opens Digital Innovation Lab


CVS Health today announced the official opening of its Digital Innovation Lab in Boston, a facility that is focused on developing cutting-edge digital services and personalized capabilities that offer an accessible and integrated personal pharmacy and health experience. The Lab will serve as a vital hub for the rapidly growing digital team at CVS Health, which will remain headquartered in Woonsocket, R.I.

This is a great example of a retailer driving a relevant and branded experience across every touch point and customer need.

\”At CVS Health, everything we do is to help people on their path to better health, and digital technologies are an amazingly effective way to achieve this,\” said Brian Tilzer, Senior Vice President and Chief Digital Officer for CVS Health. \”Digital technologies are ubiquitous and highly configurable – a powerful combination, because it allows us to empower our customers anytime and anywhere. That\’s why we are doubling our digital investment, anticipating our customers\’ increasing preference to manage their health digitally. The opening of this Innovation Lab is a significant step forward on this path.\”

The launch of the new Digital Innovation Lab is the latest manifestation of CVS Health\’s commitment to prioritizing digital health. The company has been increasingly focused on giving customers a connected health experience when, where and how people want by integrating its pharmacy and front-store experience, as well as through health tools and services offerings. The Digital Innovation Lab will embody the CVS Health digital team\’s mission to run like a startup, accelerating speed-to-market and impact of digital innovation across the enterprise, by using the resources of the Lab to rapidly test, improve and implement new programs.

\”Boston\’s position as a hub for healthcare innovation, coupled with our belief in the transformational capabilities of digital technologies, makes it an ideal environment for CVS Health\’s new Digital Innovation Lab,\” said Mayor Martin J. Walsh. \”We\’re proud to work alongside CVS Health to foster new advancements in the digital health space.\”

Primary focuses of the Lab will include the exploration of breakthroughs for digital health through innovation in mobile, personalization, multi-channel e-commerce, connected health and digital therapeutics. CVS Health will further its pace and breadth of innovation through partnerships with promising startups and mature companies alike in the digital and health care space.

The Lab is also committed to developing future-looking health care solutions. For example, CVS Health plans to introduce a wide array of new digital services in the coming year and beyond, ranging from beacon capabilities that allow customers to receive in-store pharmacy reminders, to applications that turn mobile phones into remote diagnostic tools. CVS Health services reach 100 million customers annually, meaning these innovations are poised to make a significant impact in helping people manage their health.

The Digital Innovation Lab, located at 116 Huntington Avenue in Boston\’s Back Bay neighborhood, will ultimately employ up to 100 team members, complementing the work of the more than 100 digital professionals currently at the company\’s Digital Experience Center in Woonsocket. The company is actively recruiting talent with expertise in everything from application development and creative digital design, to engineering, coding, usability and customer experience.


CVS Promotes Exclusive Beauty Brand MUA

\"MUACustomer’s who are obsessed with CVS’s newest exclusive beauty brand Makeup Academy have a chance to win a set of their popular Lip Crayons – one in every shade.

Customer’s who share their favorite MUA shade in the comments of the CVS Beauty Club Facebook page will be entered to WIN a full set of Lip Crayons. 25 winners will be selected at random and notified at 10:00 AM EST on 12/10. Rules:


CVS Caremark Rebrands to CVS Health

\"CVSCVS Caremark announced yesterday that it is changing its corporate name to CVS Health to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future of health.  The move is a nice repositioning of the brand in a otherwise undifferentiated channel, it should be interesting to see how it impacts the retail positioning and their Private Brand portfolio.

The Press release goes on to say:

\”For our patients and customers, health is everything and CVS Health is changing the way health care is delivered to increase access, lower costs and improve quality,\” announced Larry J. Merlo, President and CEO, CVS Health.  \”As a pharmacy innovation company at the forefront of a changing health care landscape, we are delivering breakthrough products and services, from advising on prescriptions to helping manage chronic and specialty conditions.\”

CVS Health includes the company\’s retail business, which continues to be called CVS/pharmacy; its pharmacy benefit management business, which is known as CVS/caremark; its walk-in medical clinics, CVS/minuteclinic; and its growing specialty pharmacy services, CVS/specialty. With 7,700 retail pharmacies, 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, CVS Health enables people, businesses and communities to manage health in more affordable, effective ways.

\”Each year, CVS Health touches more than 100 million people by playing an active, supportive role in each person\’s unique health experience and in the greater health care environment,\” said Merlo.  \”Consumers are increasingly taking control of their own health and, through our 26,000 pharmacists and nurse practitioners, we are helping people on their path to better health.\”

CVS Health has a portfolio of programs to help people manage chronic disease and connects patients with pharmacists who help them stay on their prescribed medications. Digital capabilities are supplementing these programs to give customers a full view of their prescriptions. CVS Health\’s Specialty Connect and Maintenance Choice programs integrate the company\’s mail and retail capabilities, providing choice and convenience for patients. CVS Health is also forging strategic alliances with physicians and health plans through both CVS/pharmacy and CVS/minuteclinic to provide clinical support, medication counseling, chronic disease monitoring and wellness programs for their members.

As a further demonstration of its commitment to health, CVS Health also announced the end of tobacco sales at CVS/pharmacy as of September 3, nearly a month ahead of the previously targeted date of October 1. In February, the company announced that it would end the sale of cigarettes and tobacco products at its CVS/pharmacy stores, making CVS/pharmacy the first and only national pharmacy chain to take this step in support of the health and well-being of its patients and customers.

\”Along with the start of CVS Health, the sale of cigarettes and tobacco products at CVS/pharmacy ends today. By eliminating cigarettes and tobacco products from sale in our stores, we can make a difference in the health of all Americans,\” Merlo declared.

\”The sale of tobacco in a retail pharmacy conflicts with the purpose of the health care services delivered there,\” added Troyen A. Brennan, M.D., M.P.H., Chief Medical Officer, CVS Health. \”Even more important, there is evidence developing that indicates that removing tobacco products from retailers with pharmacies will lead to substantially lower rates of smoking with implications for reducing tobacco-related deaths.\”

Results of a new study from CVS Health, included in a Health Affairs blog, show that the enactment of policies to eliminate the sale of tobacco products at retailers with pharmacies in San Francisco and Boston was associated with up to a 13.3 percent reduction in purchasers of tobacco products.

\”Today should mark a call to action by all retailers involved in health care,\” said Matthew L. Myers, President, Campaign for Tobacco-Free Kids. \”We urge other retailers with pharmacies to follow the powerful example set by CVS/pharmacy and end tobacco sales.\”

In addition to removing cigarettes and tobacco products for sale, CVS Health kicked off a comprehensive and uniquely personalized smoking cessation campaign to help millions of Americans to quit smoking.

\”Quitting smoking is one of the most important things you can do to improve your health and protect the health of your family, but quitting isn\’t easy,\” said Helena Foulkes, President, CVS/pharmacy.

The CVS Health smoking cessation program, designed with input from national experts, combines the efforts of CVS/pharmacy, CVS/minuteclinic and CVS/caremark to help smokers quit and includes four critical components: an assessment of the smoker\’s readiness to quit, education to give smokers the information and tools they need to quit, medication support to help curb the desire to use tobacco and coaching to help individuals stay motivated and prevent relapses.

\”We learned following our announcement in February that nearly everyone has a tobacco story and was eager to tell it,\” \”So, today we are launching a social campaign – #OneGoodReason – in which we are inviting everyone to share their personal stories of how smoking and tobacco use has affected their lives.  Our hope is that through the sharing of these stories we can spark a movement that will make lasting improvements in health across our country.\”

\”Today, as CVS Health, we are tobacco-free, reinventing pharmacy and taking our place among leaders in the health care community,\” Merlo concluded.

CVS drug/beauty

CVS Introduces Pro-Designed Makeup Academy Brand


Woonsocket, Rhode Island based pharmacy retailer CVS/pharmacy announced late last week the introduction of the exclusive beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the comprehensive line includes more than 145 products within three categories — lip products, false eyelashes and makeup brushes — delivering makeup artist must-haves in fashion-forward colors, luxurious textures and pro-performance designs.

\”Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category,\” said George Coleman, Vice President of Store Brands at CVS/pharmacy. \”We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy.\”

\"CVS-MUA2\"Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging. Based on insights into the needs of CVS/pharmacy\’s more than 35 million weekly shoppers, 80% of whom are women, the launch collection has been carefully developed in key categories.

With lip products as the number one impulse purchase by CVS/pharmacy shoppers, Makeup Academy\’s wide range of unique lip formulations caters to the varied needs and makeup choices of women everywhere. Within the more than 100 lip products, the Color Infused Balm ($9.00) delivers hydration and sheer pigment, the Lip Color Crayon ($8.00) offers convenient no-mess color application and the Liquid Lipstick ($10.00) provides rich, saturated color and a velvet matte finish.

The introduction of Makeup Academy\’s premium brush collection makes it easier than ever to create flawless makeup looks, conveniently and affordably. Innovative design engineering has resulted in exceptional quality brushes for specialized use, including the Pro BB/CC Cream Brush ($19.00) for expert blending, blurring and diffusing, as well as the Pro 5 Piece Travel Set ($21.00), featuring a mix of natural and synthetic fibers and short handles for definition and control on-the-go.

For lash, the fastest-growing category for the last three years at CVS/pharmacy, Makeup Academy introduces a wide assortment of options for both false lash beginners and pros alike. The Natural Ultra Fine Lashes ($5.00) provide a subtle flutter look, the Glamour Volume Boosting Lashes ($5.00) offer mega volume from fanned-out fibers and the Individual Lash Starter Kit ($10.00) lets the makeup aficionado create an individual look by combining short and long lashes.

Makeup Academy will be exclusively available starting August 2014 at all CVS/pharmacy locations nationwide and online at . Prices range from $5.00 to $26.00.\"CVS-MUA3\"


CVS Launches Radiance PLATINUM Private Brand Vitamins


Woonsocket, Rhode Island-based retailer CVS/pharmacy announced yesterday the introduction of Radiance PLATINUM, a premium Private Brand of 100% preservative-free vitamins and supplements and the latest addition to the growing portfolio of Private Brands. The new line contains 44 vitamins and supplements with various benefits, including popular options such as probiotics, B-12, and multivitamins for both men and women. The Radiance PLATINUM brand also has more premium options including certified non-GMO, gluten free, certified organic, and those suitable for both vegans and vegetarians.

We are truly proud to introduce our new Radiance PLATINUM line. It\’s our job to listen to our customers and offer products that address their various health needs,” said George Coleman, Vice President of Merchandising, Store Brands and Quality Assurance, CVS/pharmacy. “I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can\’t find anywhere else.”

\"CVSIn addition, the existing Radiance line has also undergone a reformulation to make it 100% preservative-free, and a redesign with new, brighter and easier-to-read packaging. Like other CVS/pharmacy store brands, the products offer customers trusted alternatives to national brands. On average, customers can experience cost savings of as much as 20-40% by purchasing store brands products.. CVS/pharmacy stands behind the quality of its store brands through its CVS/pharmacy Store Brand Guarantee, offering a 100% money-back guarantee to ensure customer satisfaction.