drug/beauty »
Great Private Brand Retailers Lead The 2012 Harris Poll EquiTrend Study
While a fickle economy has forced many retailers into challenging periods of deep discounting, some top retail brands have managed to stay above the fray, partly due to their powerful brand equity. The 2012
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Walgreens Nice! & Good & Delish
This past Sunday, Walgreens once again supported its Private Brand portfolio with a significant presence in its weekly flyer. Nice! receives a full page with sporadic placement through out, Delish has a feature block
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Sunny Smiles, Walgreens & Chocolate Chip Cookies
Deerfield, Illinois based drugstore Walgreens continues the evolution of its Private Brand portfolio with the roll out of their new un-named “Sunny Smile” brand. The new or re branded items continue to trickle into
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Nice! Commercial, Nice! Brand Building
Walgreens Nice! Commercial - Watch more Videos at Vodpod. Walgreens continues to aggressively market its Private Brands, this time with a fresh new commercial for it’s national brand equivalent Private Brand Nice! The spot
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Rite Aid CEO Discusses Private Brand
This past Thursday East Pennsboro Township, Pennsylvania based drugstore Rite Aid reported its fourth quarter earnings and discussed the following the impact of Private Brands on their business. Carla Casella – JPMorgan: Hi couple
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Walgreen Features Private Brand In Circular
This weeks flyer from drug store giant Walgreen includes Private Brand on every page with a full-page appearance by their NBE brand Nice! and a back cover that focuses on their current Private Brand
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Rite Aid Celebrates Tugaboos 2nd Birthday
Tugaboos, Camp Hill, Pennsylvania based drugstore Rite Aid’s private brand of baby care products, just turned two and they’re celebrating with a Private Brand promotion. With every purchase of Tugaboos products using their loyalty
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PB CAREERS: Creative Manager Store Brand Packaging
Location: Woonsocket, RI Reference Code: 5685 Corporate CVS – Our industry today is rapidly changing and increasingly complex. In this environment, having a broad range of ideas and viewpoints through a diverse workforce increases
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Walgreens Debuts “Sunny Smile” Un-Named Private Brand
As part of the ongoing consolidation and reinvention of the Deerfield, Illinois based drug chain Walgreens Private Brand portfolio the first product on their new basic/value tier brand has hit the shelves. The un-named
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Healthmart Launches Private Brand Vitamins
This past week San Francisco based Health Mart, a network of more than 2,900 independently owned pharmacies, announced the introduction of Health Mart Private Brand vitamins and nutritional supplements, the latest addition to its
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