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7-Eleven Targets Millenials With Private Brand Vino

7-Eleven Targets Millenials With Private Brand Vino

Christopher Durham November 23, 2010 0

For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven, is adding Cherrywood Cellars to its best-selling line-up of Private Brand wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle)

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BP Adds Sweet Tastes to AMPM

BP Adds Sweet Tastes to AMPM

Christopher Durham November 21, 2010 0

BP’s ampm recently added nine candy products to the “Good Stuff by ampm” Private Brand it launched earlier this year. Comprising candy corn, jellied candies and jelly beans, the product line is being merchandised

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JCPenney’s New Growth Brands Division to Launch Specialty Men’s Retail Concept Complete With Private Brand

JCPenney’s New Growth Brands Division to Launch Specialty Men’s Retail Concept Complete With Private Brand

Christopher Durham November 15, 2010 0

The Foundry Big & Tall Supply Co., part of the new Growth Brands Division at J. C. Penney Company, today announced plans to launch a new retail concept catering to the men’s big &

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Private Brand Beer from Kum & Go

Private Brand Beer from Kum & Go

Christopher Durham October 5, 2010 0

West Des Moines, Iowa based convenience retailer Kum & Go today announced the launched a new Private Brand beer. Kevin W. Krause, senior vice president of marketing at Kum & Go, announced the addition

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Seven & i To Sell Private Brand Bordeaux Worldwide

Seven & i To Sell Private Brand Bordeaux Worldwide

Christopher Durham September 21, 2010 0

The Japanese based parent company of 7-Eleven Seven & i Holdings has developed a Private Brand wine produced in Bordeaux, France to be sold worldwide. The company has received French certification for both red

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Private Brand “Good Stuff” from AM PM

Private Brand “Good Stuff” from AM PM

Christopher Durham September 15, 2010 0

BP’s convenience store “ampm”  has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is building on their tagline by introducing the new Private Brand, Good Stuff by ampm. The

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7-Eleven Fills Your Chicken Craving

7-Eleven Fills Your Chicken Craving

Christopher Durham September 2, 2010 0

Over the last year Texas-based convenience retailer 7-Eleven has expanded its repertoire from Slurpees and frozen burittos to include the ready to eat and het and eat Private brand products. The convenience store chain recently initiated a

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Celebrate Private Brand ‘Slurpee-brations’

Celebrate Private Brand ‘Slurpee-brations’

Christopher Durham July 7, 2010 0

Private Brand icons are few and far between so it is with gusto that I embrace convenience retailer 7-Eleven’s iconic Slurpee. In a category filled with not only national brands but classic American brands

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CAREER TUESDAY: Product Director Private Brands – 7-Eleven

CAREER TUESDAY: Product Director Private Brands – 7-Eleven

Christopher Durham July 6, 2010 0

This comes directly from a post on the My Private Brand LinkedIn group job board. If you are not a member, this is a great resource for our community. Product Director (Private Label) –

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Taste The Vibe of Private Brand.

Taste The Vibe of Private Brand.

Christopher Durham April 27, 2010 0

Like most suburban Americans convenience stores and gas stations are part of my everyday life, whether it is the weekly fill up or a quick snack I seem to spend a lot of time

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