My Private Brand – 7-Eleven

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7-Eleven Introduces Private Brand Premium Sandwiches & New Packaging

Christopher Durham March 4, 2013 0

Dallas, Texas based convenience store chain 7-Eleven has introduced a new Private Brand line of hearty fare with the addition of two new premium sandwiches – the Steakhouse Roast Beef and Bistro Deluxe. During

PB CAREERS: Sr. Product Director Private Brands: 7-Eleven

Christopher Durham March 8, 2012 0

Job ID: 3908 Location: Dallas, Texas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Masters Degree Experience Required: 10 – 15 years Relocation Provided: Position Description This role will lead the

7 Select Takes Center Stay on Jay Leno

Christopher Durham August 31, 2011 0

Take a look at this clip of the monologue from the 8/29 episode of The Tonight Show with Jay Leno, the 7-Eleven’s recently redesigned 7 Select Private Brand chips takes a starring role for

7-Eleven Dramatically Redesigns 7 Select

Christopher Durham July 13, 2011 2

Dallas, Texas-based 7-Eleven, the world’s largest convenience store chain with more than 40,800 stores in 16 countries launched its 7 Select Private Brand in late 2008 with close to 100 sku’s. The package design was clean

7-Eleven Targets Millenials With Private Brand Vino

Christopher Durham November 23, 2010 0

For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven, is adding Cherrywood Cellars to its best-selling line-up of Private Brand wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle)

Seven & i To Sell Private Brand Bordeaux Worldwide

Christopher Durham September 21, 2010 0

The Japanese based parent company of 7-Eleven Seven & i Holdings has developed a Private Brand wine produced in Bordeaux, France to be sold worldwide. The company has received French certification for both red

7-Eleven Fills Your Chicken Craving

Christopher Durham September 2, 2010 0

Over the last year Texas-based convenience retailer 7-Eleven has expanded its repertoire from Slurpees and frozen burittos to include the ready to eat and het and eat Private brand products. The convenience store chain recently initiated a

Celebrate Private Brand ‘Slurpee-brations’

Christopher Durham July 7, 2010 0

Private Brand icons are few and far between so it is with gusto that I embrace convenience retailer 7-Eleven’s iconic Slurpee. In a category filled with not only national brands but classic American brands

CAREER TUESDAY: Product Director Private Brands – 7-Eleven

Christopher Durham July 6, 2010 0

This comes directly from a post on the My Private Brand LinkedIn group job board. If you are not a member, this is a great resource for our community. Product Director (Private Label) –

More on 7-Eleven’s Launch of Premium Private Brand Beer.

Christopher Durham April 19, 2010 0

Take a look at this picture of the new packaging it definitely plays up the language of the overall category, but does it convey premium? Game Day will be available in two varieties –