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And the Winners Are…The Design Excellence Awards
As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the
Read More »Sam’s Club Pledges $20,000 of New Simply Right Pet Food, Supplies and Support to Animal Shelters
Bentonville, Arkansas based warehouse retailer Sam’s Club is celebrating Adopt-a-Dog Month in October, with a pledge of $20,000 of Simply Right pet food, supplies and Sam’s Club gift cards to four U.S. animal shelters
Read More »Decision Trees, Private Brand & Sam’s Club
This intriguing guest post comes from Dennis Whalen the Vice President of Marketing for the San Francisco, California-based branding and design agency Michael Osborne Design. Michaels post applauds the leadership at Sam’s and gives
Read More »Sam’s Club Officially Launches Three New Private Brands
Sam’s Club today officially announced the launch of three new Private Brands: Simply Right, Artisan Fresh and Daily Chef. Frequent readers may remember several posts over the last month featuring the introduction of the new brands in store. The
Read More »Private Brand is Simply Right at Sams’s Club
In June Bentonville, Arkansas-based warehouse club store Sam’s Club announced that it would launch three new Private Brands created by the San Franciso, California-based branding and design agency Michael Osborne Design. Artisan Fresh, a
Read More »Sam’s Club Launches Artisan Fresh
Earlier this month Bentonville, Arkansas-based warehouse club store Sam’s Club announced that it would launch three new Private Brands: Artisan Fresh, a selection of premium food products ranging from baguettes to apple pies; Simply
Read More »Private Brand Goes to Art School with Michael Osborne
I am not typically a fan of running student projects however in this project for Michael Osborne’s class, students at the Academy of Arts were given the task of designing a new of packaging
Read More »Sam’s Club Reveals New Portfolio Strategy and Corresponding Private Brands
Bentonville, Arkansas based club store Sam’s Club announced what amounts to a dramatic shift in it’s Private Brand portfolio strategy. With the launch of three new Private Brands Sam’s will effectively realign its Private
Read More »Kirkland Bests National Brands in Consumer Reports.
Store shelves are lined with dozens of dish liquids in a row of rainbow colors and a garden of scents but do the national brand products heavily touted on TV really have superior cleaning
Read More »Sam’s Club to Sell Select GNC Private Brand Products
For the first time in a warehouse club, Pittsburgh-based health and wellness retailer General Nutrition Centers announced that it would offer select Private Brand GNC products at Sam’s Club. The offering will support Sam’s
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