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Private Brand Goes to Art School with Michael Osborne
I am not typically a fan of running student projects however in this project for Michael Osborne’s class, students at the Academy of Arts were given the task of designing a new of packaging
Read More »Kirkland Bests National Brands in Consumer Reports.
Store shelves are lined with dozens of dish liquids in a row of rainbow colors and a garden of scents but do the national brand products heavily touted on TV really have superior cleaning
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Private Brand “Favorite Stuff of the Year”
ShopSmart, from the publisher of Consumer Reports, is revealing the 10 hottest products of 2010 selected from the thousands of home, food, beauty and other items that were tested throughout the year. Featured in
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Costco Lobbies to Grow Private Brand
Private Brand beer wine and liquor has been a recurring theme over the last few months with retailers across the country actively growing the category. 7-Eleven, Sam’s, Walmart, Target and Costco are just a
Read More »Private Brand Baby Formula Sells For $808 million
Private Brand drug manufacturer Perrigo announced that it would buy privately held PBM Holdings Inc, a Private Brand baby food and formula manufacturer, for about $808 million in cash. Gordonsville, Virginia-based PBM manufactures and
Read More »Private Brand Tequila Shots With Costco
This month in the Costco Connection magazine Costco introduces Kirkland Signature Private Brand premium tequila. Kirkland Signature Añejo Tequila, is available in select Costco warehouses in states that allow retail liquor sales. The fine
Read More »Shop Smartly with Kirkland Signature from Costco
The Honolulu, Hawaii daily the Star Bulletin published this nice look at Costco’s Kirkland Signature Private Brand. The article features the now standard Compare & Save instore promotion as well as a overview of
Read More »Kirkland Signature & Up&Up go Head to Head.
This fascinating article appeared yesterday in the New York based web mag Brokelyn.com. According to their “About” page they are: “busy finding new ideas for bargain obsessive’s, stoop-sale sartorialists and wallet-aware foodies.” The article
Read More »Kirkland’s Takes Center Stage At Costco.
According to an article published by the Instore Marketing Institute on their website this past month Costco featured their Private Brand Kirkland Signature as part of a strong value message throughout the store. Costco
Read More »Walmart Grows Private Brand.
This past week Forbes featured a great article on Walmart and Private Brand with commentary on both Kroger and Costco. Wal-Mart Turns To Private-Label Products Looking to take back market share from competitors like
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