Archive for Costco
Private Brand Tequila Shots With Costco
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This month in the Costco Connection magazine Costco introduces Kirkland Signature Private Brand premium tequila. Kirkland Signature Añejo Tequila, is available in select Costco warehouses in states that allow retail liquor sales. The fine tequila is aged an average of three years to achieve a smooth, complex taste. Añejo tequilas, are distilled from pure blue agave and be must aged exclusively in oak barrels for at least a year.
“This finely aged tequila is dark amber in color and features smooth pepper and smoky wood flavors with a hint of sweet spice,” says Annette Alvarez-Peters, who oversees Costco’s wine, spirits and beer program. “The savory, spicy finish is long and complex.”
Try it neat or on ice, as an aperitif or after dinner, or on any occasion calling for a special spirit, and discover the sophisticated side of tequila.
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The Best Private Brand Products of 2009
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In yet another list this time from ShopSmart, magazine the publisher of Consumer Reports, the best (and worst) products of 2009 are revealed. The list contains a number of Private Brand standouts with Target, Costco and Amazon each getting a mention.
ShopSmart Crowns Best Products of the Year
More than 60 Winners in Home, Food, Beauty & Fitness, Electronics and Cars, Plus 20 Losers
ShopSmart, from the publisher of Consumer Reports, is revealing the best (and worst) products of 2009, selected from the thousands of home, food, beauty and other products that were tested throughout the year. Featured in the January 2010 issue, the products range from e-book readers and fuel-efficient hybrid cars to store brand food and wrinkle creams.
“What’s unique about our list is that it’s 100 percent unbiased. Unlike other magazines, we don’t recommend products based on popularity or brand,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “Our favorite products — which include everything from pancake mix and coffee makers to cars and treadmills — were the top performers in laboratory and real-world tests. And because we don’t have to answer to advertisers, we can bring you the year’s biggest losers too.”
ShopSmart has named more than 60 products as their favorite “stuff” of the year. Below is a sampling of these items. For a complete list of ShopSmart’s best products of the year, please visit ShopSmartmag.org.
Best of the Best Food
- Kirkland Signature (Costco) Organic Salsa Medium, $5.89, beat out Old El Paso salsa.
- Market Pantry (Target) Maple & Brown Sugar Instant Oatmeal, 15.1-oz. package, $1.67, is hearty and flavorful, packs about 3 grams of fiber per packet and cooks in a flash.
Best of the Best Electronics
- Amazon Kindle 2, $360, is cool and sleek, with fast page turning and enough memory to read for days.
Shop Smartly with Kirkland Signature from Costco
Posted by: | CommentsThe Honolulu, Hawaii daily the Star Bulletin published this nice look at Costco’s Kirkland Signature Private Brand. The article features the now standard Compare & Save instore promotion as well as a overview of the brand.
Let’s face it. We all head to Costco, and sometimes end up picking up a few more items — a DVD, iPod or a Prada handbag that was on sale — than we were planning to on the way in.
Costco Wholesale Corp. has a knack of tantalizing customers with an array of impulse items before you reach the produce at the back of the store. You actually might spend more money even though you’re supposed to be saving by shopping in bulk at a membership warehouse for $50 a year.
Still, everyone from the mom feeding a family of eight to the chief executive officer of your bank is shopping at Costco in Hawaii.
Here’s the deal: If you shop smartly, and go for Costco’s Kirkland Signature house brand, you can save money.
Costco wants to let consumers know how much they could save by buying its private, in-house Kirkland Signature brand. Some stores recently had a display — two shopping carts filled with items side by side — one with national brands amounting to $437.85 and the other one with the Kirkland brand amounting to $229.35. The resulting difference is $208.50, or 47.6 percent in savings.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Kirkland Signature & Up&Up go Head to Head.
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This fascinating article appeared yesterday in the New York based web mag Brokelyn.com. According to their “About” page they are: “busy finding new ideas for bargain obsessive’s, stoop-sale sartorialists and wallet-aware foodies.” The article presents a compelling side-by-side comparison of Target’s new Up&Up brand and Costco’s Kirkland.
Who do you think wins?
Store-brand smackdown: Costco vs. Target
Is it possible to go to Costco without wondering: Is this really worth it? The crowds, the Zipcar to Third Avenue and 38th Street, the existential despair of seeing your future in jumbo-sized cereal boxes, the inevitable 12-pound bag of frozen salmon filets you’ll never get through, the paradox of spending more to make sure you get your $50 membership’s worth.
That annual fee, of course, is the biggest question of all. Brooklyn College finance professor Charles Stone estimates that Costco prices have traditionally been roughly 10 percent less than average retail, which means you’d have to spend at least $500 a year to make your $50 back. For some people, that are not hard to do, what with all the crap they wind up buying while they’re there.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Kirkland’s Takes Center Stage At Costco.
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According to an article published by the Instore Marketing Institute on their website this past month Costco featured their Private Brand Kirkland Signature as part of a strong value message throughout the store.
Costco Flaunts Kirkland’s Value
Costco last month delivered a strong value message to promote its Kirkland Signature private-label brand throughout the store.
The warehouse club chain positioned shopping carts filled with products at store entrances to greet members with a side-by-side comparison of the price difference between national brands and Kirkland Signature equivalents. (The merchandising tactic has long been used by supermarkets, usually to compare themselves with rival chains.) An accompanying sign designed as a giant checkout receipt listed the prices of all the items (including eight Procter & Gamble brands), which totaled $524.90 for the national brands and presented savings of $193.78 for the Kirkland alternatives.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Walmart Grows Private Brand.
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This past week Forbes featured a great article on Walmart and Private Brand with commentary on both Kroger and Costco.
Wal-Mart Turns To Private-Label Products
Looking to take back market share from competitors like Kroger, the discount giant expands other divisions. As budget-minded shoppers roll through grocery store aisles looking for ways to stretch their cash, grocers are responding to the competitive pricing environment by doing their own share of penny-pinching.
For Wal-Mart Stores which touted itself as the low-price leader even when other stores tried to lure higher-income shoppers with remodeled stores and improved product mix–private-label products are the key. In March, the retailer said it would expand its Great Value store brand to offer more cheaply priced groceries and consumer staples to its customers.
Supermarket operator Kroger, which has one of the best-developed private-label businesses in the sector, has been able to win market share from rivals because store brands grant retailers more control over costs and pricing. In Kroger’s first quarter, private-label revenue accounted for 35% of the quarter’s sales.
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