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Perry Seelert

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Perry Seelert is retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the former co-founder of united*, CMO of Daymon Worldwide and VP of Saatchi X and has strategically partnered with retailers and CPGs like Lowes Home Improvement, Pepsi, P&G, CVS, A&P and many others.

Hiding The Obvious: Should Retailers Fake It Or Fess Up?

The following is the fourth in a series of guest posts from the latest issue of Global Retail Brands and this is my contribution to...

Leadership: Do You Have What It Takes? – Global Retail Brands

The following is the second in a series of guest posts from the latest issue of Global Retail Brands. Throughout the week we will feature...

Private Brands Convert Supermarket Shoppers to Super Center Customers

Private Brands from supercenters have consumers turning away from traditional grocers. About 60% of American adults shop for groceries at supercenters, including 57% who...

Does Your Private Brand OWN Customer Service

The following is the fifth and final installment of a five-part series from my friend and colleague Perry Seelert. 2013 is a year of...

Private Brand: The Default to Value

The following is the fourth of a five-part series from my friend and colleague Perry Seelert. 2013 is a year of change and new...
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