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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Target – Up & Up, the Next Chapter

After my post yesterday on the "Up & Up" brand from Target I took the opportunity to walk our local Super Target and see...

White Cloud on the Auction Block. Walmart?

As Walmart continues to evolve its Private Brand portfolio, this article from AdAge presents an interesting twist for their long-term strategy. It also begs...

Target Abandons Bullseye for Up & Up

In a surprising turn of events that was foreshadowed by my earlier post “UP & UP with Target!”.  The questions I asked in that...

D'Agostino's: Quintessentially NYC

It has been more than a week and I have not had the opportunity to write the promised posts on my New York trip....

FMI Report: Private Brand Growth Surges.

Below is the press release from the Food Marketing Institute (FMI) on their just published report: FMI’s State of Food Retailing 2009. The highlights...
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