Home Authors Posts by Christopher Durham

Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Great Holiday Commercials from Across the Sea!

It's Christmas Eve and I probably won't post again for a few days so I thought I would leave you with a few great Christmas...

Yummy, Taste The Fresh Market

I live in Charlotte, NC. For those of you unfamiliar with the market it is a great town for grocery and a great town...

25 Years of President's Choice at Loblaw's

So yesterday I led with a little about Dave Nichols, and today it seems only fitting to take a look at President's choice the...

Private Brand Legend – Dave Nichol

Loblaw's is celebrating the 25th anniversary of President's Choice, I will have more on that in the coming weeks but I thought we would...

FREE Basketball Tickets From Bi-Lo

It's Christmas time, and the wife, kids and I made the pilgrimage to Grandma's house in Greenville, SC. It's where we grew up and...