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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

D'Agostino's: Quintessentially NYC

It has been more than a week and I have not had the opportunity to write the promised posts on my New York trip....

FMI Report: Private Brand Growth Surges.

Below is the press release from the Food Marketing Institute (FMI) on their just published report: FMI’s State of Food Retailing 2009. The highlights...

Experience The New Great Value at Walmart!

It has been more than a month since I first experienced the Great Value relaunch in store and wrote a post about it, “Great Brand, Great Pizza, Great Value?” This first post focused on the only products I found in store, Great Value frozen pizzas. Our local Walmart is about 20 miles from my home so to visit it requires a planned trip, and that is exactly what I did this weekend. What I discovered is a brand that is beginning to roll into the store and a brand strategy that still leaves more questions than answers.

Kroger Quality Testing & Award WInning Pies

Take a look at this fascinating article the Cincinnati Enquirer on Kroger’s award winning Private Brand products and how they bring them to market....

Australian vs European Private Brands.

This is a compelling snapshot of Australian and European grocers and their Private Brands. Written by Daniel Palmer of the Australia Food News it...