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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Vintage Safeway Lucerne Instant Chocolate Milk

Safeway Lucerne Instant Chocolate Milk, originally uploaded by Roadsidepictures. And here is another great vintage Lucerne package fro Safeway. Thanks Roadsidepictures.

Safeway – Diet Cragmont Soda Cans -1960's

Diet Cragmont Soda Cans, 1960's, originally uploaded by Roadsidepictures. Found these great Private Brand sodas on the Roadsidepictures Flickr page. This was a Safeway Private...

Weekly Flyers Feature Private Brand

In this economy Private Brands seem to be all over the news as great options for stretching you budget or as great ways to...

Walgreens to the Rescue

My family and I spent our last night in Orlando in a Walgreens, fortunately they have a Clinic in the back of the store...

More from Mickey

Day two of the land of mouse and the brand extravaganza continues. Whether you want candy, macaroni and cheese or haute couture they have...