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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Private Brand Growth Today.

In this interesting article from the New Jersey daily the Asbury Park Press, David Willis puts together a nice overview of current events in...

1st Ever Packaging Design and Graphics Institute

In exciting branding and packaging news Clemson University, recently opened the Sonoco Institute of Packaging Design and Graphics. Researchers and students will study package...

No Name Brand Retro Test Drive.

On several occasions I have written about Loblaw's retro redesign of their value Private Brand "No Name."Recently the Interbrand operated website Brand Channel has...

Wegmans, Trader Joe's and Publix Among the Best.

This April 6, 2009 press release from Consumer Reports details a survey they conducted on grocers, Although Private Brand is not specifically the topic...

FREE Publix Private Brand Products.

According to the Publix website they are once again offering their Private Brand products for FREE when you buy select matching national brand products....