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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Saks & Bloomies Focus On Private Brand.

This article appeared yesterday July30, 2009 in the Wall Street Journal. Private Brand news has a tendency to focus on grocers and packaged goods...

Nash Finch Launches New Organic Line.

Minneapolis based distributor Nash Finch announced the launch of their new Private Brand Nash Brothers Trading Company.   The new brand will feature premium natural...

The Future of Private Brand.

This article posted to today, July 29, 2009 on the Store Brands Decision website includes a video clip of David Calhoun the CEO of...

The Private Brand Prize Patrol.

The post below from early June told the story of Daymon Worldwides program to reward it's associates for private brand use, the following video...

Private Brands go Back-to-School at Rite Aid

Rite Aid, one of the nation's leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia announced today...