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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

2009 Private Brand Leadership Awards

The editors of the trade magazine, Private Label magazine announced the retail winners of their publication’s 2009 Store Brand Leadership Awards and 2009 Store...

More Premium Ice Cream from Giant Eagle.

This seems to be the week for premium ice cream news with Giant Eagle joining Tesco in the ranks of premium ice creams. Giant...

Dollar Stores Reap the Benefits of Private Brand.

This article published today, Monday, June 08, 2009 in the Texas daily the Lubbock Avalanche-Journal takes a look at dollar stores, Dollar General specifically...

New Private Brand Ice Cream Tastes Great for Tesco.

Tesco the English retailer who less than two years ago entered the US with stores in the West operating under the name 'Fresh and...

Economy Improves, Private Label Slows?

According to this article from the June 6th edition of Brandweek “Private Brand Growth Slows” It is an interesting interpretation of data from a...
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