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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Award Winning Private Brands Taste & Look Great!

The winners of PL Buyer's 7th Annual Private Label Packaging Awards are presented in the new issue of Private Label Buyer Magazine and they...

Private Brands Invade the Web!

Arlington Heights Illinois based Private Brand sales and marketing company Federated Group launched three websites supporting their “classic” Private Brands: Hy-top, Parade and Better...

Brand Loyalty, The Battleground for Private Brands

On Tuesday, December 8 from 10:00 am – 10:15 am, Michelle Barry, Ph.D., Senior Vice President of The Hartman Group will present a webinar...

Is Manutailing the Next Generation of Private Brand?

The following is the third post in a three part series written by Eric Ashworth, Chief Strategic Officer of Anthem Worldwide for the package...

Private Brands Are Strategic Pillars at The Pantry

In this excerpt from the Convenience Store News article, “The Pantry to Invest in IT, On-the-Go Meals” the new president of the convenience store...
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