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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Are There Too Many National Brands?

In this article from Dow Hones Steven Burd Chief Executive Officer of Safeway discusses the glut of National Brands and the opportunities for Private...

Target’s – Up & Up Direct To You.

http://g-ecx.images-amazon.com/images/G/16/00/00/03/93/99/81/393998170._V249340877_.swf?app=https%3A%2F%2Fimages%2Dna%2Essl%2Dimages%2Damazon%2Ecom%2Fimages%2FG%2F16%2F00%2F00%2F04%2F69%2F69%2F20%2F469692090%2Eswf&config=https%3A%2F%2Fimages%2Dna%2Essl%2Dimages%2Damazon%2Ecom%2Fimages%2FG%2F16%2F00%2F00%2F05%2F23%2F35%2F00%2F523350070%2Exml up & up : Shopping Directory : Target - Watch more...

White Space Takes Over Private Brand. Walmart, Tesco & Publix

In this article from AdAge published today, Monday, September 7, the magazine takes a look at the recent changes in Walmart’s Private Brand Great...

Slurpee: Private Brand Battle of the Bands!

7-Eleven, the Dallas based convenience store is featuring it’s iconic Private Brand frozen drink Slurpee in a new promotion this month. The promotion includes...

Private Brands have CPG’s on the Run!

Here is a fascinating Private Brand article from the daily newspaper the Cincinnati Enquirer. Cincinnati is the home of both P&G and Kroger and...