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Christopher Durham

Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.

Walgreens to the Rescue

My family and I spent our last night in Orlando in a Walgreens, fortunately they have a Clinic in the back of the store...

More from Mickey

Day two of the land of mouse and the brand extravaganza continues. Whether you want candy, macaroni and cheese or haute couture they have...

Private Brand in the Land of Mouse?

This is my first day of a family trip to Disney World, and the complete immersion in all things Disney is both awesome and...

Stick with the Pig

On our way to Edisto Beach, just south of Charleston, SC and we stopped at the Piggly Wiggly. I have always loved the pig...

Fish Eggs, Fish Eggs!

An interesting addition to the Balducci's private brand line, cavier, in this economy you can still splurge, this is the kind of product that...